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Branding – It’s More Than Just Your USP
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the...
Hardcore Sales Vs. The Relationship Part III: Tips and Techniques For Relationship Selling!
Here we are, at the final chapter so to speak. Today, lets talk more on how you go about utilizing the potential for "Relationship Selling". You know I've done this myself more times than I can count. When people point out the obvious to me, a...
Is Your Logo Helping or Hurting Your Business
The quality of your logo can mean the difference between success or failure. It can be that simple! Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your...
The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways People Blow It
Here is the good news. The hardest sale you will ever make to a customer is the first one. With the first sale, if you deliver on your promise to the customer, you establish a mutually-beneficial relationship. The customer gets what he or she...
The Top 10 Questions for Socially Responsible Leaders
The assets of your business traditionally include property, plant, equipment, and your customer base. Progressive organizations understand that business assets also include their good reputation, responsiveness to change, the ability to conduct...
 
Your Knowledge Could Be Earning You A Fortune

Your Knowledge Could Be Earning You A Fortune

Copyright 2002 - Super Profitable Marketing

Are you a frustrated entrepreneur? You have the desire,
enthusiasm, business skills and passion you will need to be
a huge success, but there is one major obstacle blocking
your way -- what do you sell?

You are not alone. The top concern of most budding
entrepreneurs is finding high-profit, easy-to-ship products
they can market for fast profits. You will be amazed to
know that you can have your own hot selling product in
days by packaging information you already have. Want
to know how?

Here are three powerful techniques you can use right away
to develop your own hot selling product ideas, whether they
lead to books, reports, newsletters, audios, videos,
workshops, courses or subscription-based web sites.
Successful entrepreneurs such as Yanik Silver, Marlon
Sanders and Corey Rudl have used these techniques,
now you can use them too.

Success Tip #1: Package information about your hobby.
Hobbies are rich sources of hot selling information products.
Why?

· You have intimate knowledge of your subject matter
· You have a deep understanding of what other hobbyists
will want to buy - because you want it too!
· Passion and interest will make this fun, not work
· Your personal experiences and hands-on knowledge will
add credibility and value to your information
· You know your audience. This gives you a tremendous
advantage positioning your products
· You know how to access your market, because you are
already there.
· You are committed to this market, because it´s what
you love to do

There have been many hot selling information products
developed based on this technique including a book on horses,
an electronic book on gardening, a super successful web
design book and many others.

Why not profit from your fun?

Success Tip #2: Develop a product based on your
career knowledge. Ironically, many entrepreneurs looking
to escape their jobs overlook the fact that they have gained
substantial knowledge, experience and contacts into their
career space.

It´s not necessarily the market you hate about your jobs,
but rather the limits current employment places upon you.
Try altering your perception and think as if you are an
expert in your career market. What problems need to be
solved? What do people


really want in that market space?
What types of information did you seek out when you
were employed in this area? Put yourself in the place of
your customers, what would they pay any price for?

Don´t overlook the value of your experience and knowledge,
no matter how much frustration or anger you may have over
your career. Who knows, perhaps ideas based on your
career market will allow you to one day buy the company
you used to work for.

Success Tip #3: Create Your Own Brand. Large
corporations do it. Pepsi, Coke, Ford tough, BMW. You
know these product manufacturers because they have
deployed branding techniques to set them aside from
their competition. So why not brand yourself.

Here are some simple techniques you can use to brand
yourself through information products:

· Break your information into a series of easily
understood steps
· Develop a label for your series of steps - the
PROGRESS system for productive meetings
· Label your system using a catchy phrase (Ex.
Chicken Soup for the Soul Series)
· Use your own name as label for your solution.
Good approach if backed by a service you provide
· Carry your solution through to multiple information
products. Label solution applicable to multiple problems
· Market your labeled solution everywhere. This is your
brand.

Developing your own brand is an incredibly powerful method
for increasing your credibility, adding value (and profit) to
your products, assuring long-term success as your brand
spreads virally, and gaining the free publicity that is such
an important marketing technique to massively growing
your business.

Creating your information products is not difficult if you stick
with what you know, and apply proven methods for creating
hot selling ideas. There are many techniques you can use to
develop products that will sell at almost any price, these 3
will get you started right away.

--------------------------------------------------------------------------------
The following information is an excerpt from Jeff Smith's highly
regarded multimedia package titeld "The Ultimate Information
Entrepreneur´s Success Package" at http://www.infoproductcreator.com

About the Author

Master information product developer for over 8-years, Jeff Smith has empowered individuals all over the world to create their own profitable information products.

 

Brand - Wikipedia, the free encyclopedia
The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ...
en.wikipedia.org
 
Branding - Wikipedia, the free encyclopedia
Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ...
en.wikipedia.org
 
AllAboutBranding.com : Home
Provides resources and opinions on branding. Includes brand development, management and communications.
www.allaboutbranding.com
 
brandchannel.com | branding resource produced by Interbrand | brands
An international online exchange and resource about brand marketing and branding.
www.brandchannel.com
 
Branding Company Corporate Branding Internet Brand Identity ...
Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ...
www.brandidentityguru.com
 
Branding Blog
Branding and positioning news and opinion.
www.brandingblog.com
 
Branding Asia
Free articles, news and columns on branding in Asia. Market research and Asian marketing.
www.brandingasia.com
 
Pages tagged with "branding" on del.icio.us
All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ...
del.icio.us
 
The Brand Called You
Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ...
www.fastcompany.com
 
Branding: See what people are saying right now on Technorati
See all blog posts tagged with branding on Technorati.
www.technorati.com
 
Mozilla Branding
The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ...
www.mozilla.org
 
What Brand Are You? A branding viral by The Design Conspiracy
What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ...
www.whatbrandareyou.com
 
Julie & Company: Affordable branding, web design, graphic design ...
Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ...
www.julieandcompany.com
 
Forty Media - Web Design, Web Development, Branding, Great Websites
a professional web design agency based in Phoenix, Arizona.
www.fortymedia.com
 
Branding - Yahoo! Small Business
Find information to help grow your online business with business plans, Thomas Register, news articles and more.
smallbusiness.yahoo.com
 
Lexicon
Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ...
www.lexicon-branding.com
 
Branding and Usability
We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ...
www.uie.com
 
iMedia Connection: Research & Metrics - Branding
Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ...
www.imediaconnection.com
 
Small Business Marketing And Branding
Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business.
smallbusinessbranding.com
 
Beyond Branding
Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations.
www.beyond-branding.com
 
 

 
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