|
|
|
Branding Fiasco -- Better Be Who You Say You Are!
Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number....
Buyer Beware Business Opportunity Scams Abound
Most business opportunities are not worth investing a penny into. The ones that are generally are called Franchises. The value in a franchise is that it comes with the branding already done for you. People will recognize a Subway or McDonalds no...
Have You Forked Your Fish's Tail?
“Have You Forked Your Fish?” Written by: Dan Pendleton www.ez-money-maker.com Hello Internet Friend, It’s been a few weeks since my last article and I pray that all is well with you. You know, I didn’t how hard it would be to lose a loved one (my...
Signage for Your Business
Outdoor signage compels the consumers to enter your place of
business. Utilizing tasteful designs, color, lightening your
signage will have a direct affect on human emotions. Human
emotion is what compels most of us to react or engage....
Start doing online business using B2B Portals in Six Steps
I registered with a B2B site but what’s next?
This is a question many first time users of B2B marketplaces ask themselves. A few expect that the registration itself will bring them a number of new customers. In some cases this might by true!...
|
|
| |
|
|
|
|
|
|
Your Knowledge Could Be Earning You A Fortune
Your Knowledge Could Be Earning You A Fortune
Copyright 2002 - Super Profitable Marketing
Are you a frustrated entrepreneur? You have the desire,
enthusiasm, business skills and passion you will need to be
a huge success, but there is one major obstacle blocking
your way -- what do you sell?
You are not alone. The top concern of most budding
entrepreneurs is finding high-profit, easy-to-ship products
they can market for fast profits. You will be amazed to
know that you can have your own hot selling product in
days by packaging information you already have. Want
to know how?
Here are three powerful techniques you can use right away
to develop your own hot selling product ideas, whether they
lead to books, reports, newsletters, audios, videos,
workshops, courses or subscription-based web sites.
Successful entrepreneurs such as Yanik Silver, Marlon
Sanders and Corey Rudl have used these techniques,
now you can use them too.
Success Tip #1: Package information about your hobby.
Hobbies are rich sources of hot selling information products.
Why?
· You have intimate knowledge of your subject matter
· You have a deep understanding of what other hobbyists
will want to buy - because you want it too!
· Passion and interest will make this fun, not work
· Your personal experiences and hands-on knowledge will
add credibility and value to your information
· You know your audience. This gives you a tremendous
advantage positioning your products
· You know how to access your market, because you are
already there.
· You are committed to this market, because it´s what
you love to do
There have been many hot selling information products
developed based on this technique including a book on horses,
an electronic book on gardening, a super successful web
design book and many others.
Why not profit from your fun?
Success Tip #2: Develop a product based on your
career knowledge. Ironically, many entrepreneurs looking
to escape their jobs overlook the fact that they have gained
substantial knowledge, experience and contacts into their
career space.
It´s not necessarily the market you hate about your jobs,
but rather the limits current employment places upon you.
Try altering your perception and think as if you are an
expert in your career market. What problems need to be
solved? What do people
really want in that market space?
What types of information did you seek out when you
were employed in this area? Put yourself in the place of
your customers, what would they pay any price for?
Don´t overlook the value of your experience and knowledge,
no matter how much frustration or anger you may have over
your career. Who knows, perhaps ideas based on your
career market will allow you to one day buy the company
you used to work for.
Success Tip #3: Create Your Own Brand. Large
corporations do it. Pepsi, Coke, Ford tough, BMW. You
know these product manufacturers because they have
deployed branding techniques to set them aside from
their competition. So why not brand yourself.
Here are some simple techniques you can use to brand
yourself through information products:
· Break your information into a series of easily
understood steps
· Develop a label for your series of steps - the
PROGRESS system for productive meetings
· Label your system using a catchy phrase (Ex.
Chicken Soup for the Soul Series)
· Use your own name as label for your solution.
Good approach if backed by a service you provide
· Carry your solution through to multiple information
products. Label solution applicable to multiple problems
· Market your labeled solution everywhere. This is your
brand.
Developing your own brand is an incredibly powerful method
for increasing your credibility, adding value (and profit) to
your products, assuring long-term success as your brand
spreads virally, and gaining the free publicity that is such
an important marketing technique to massively growing
your business.
Creating your information products is not difficult if you stick
with what you know, and apply proven methods for creating
hot selling ideas. There are many techniques you can use to
develop products that will sell at almost any price, these 3
will get you started right away.
--------------------------------------------------------------------------------
The following information is an excerpt from Jeff Smith's highly
regarded multimedia package titeld "The Ultimate Information
Entrepreneur´s Success Package" at http://www.infoproductcreator.com
About the Author
Master information product developer for over 8-years, Jeff Smith has empowered individuals all over the world to create their own profitable information products.
|
|
|
|
|
| Brand - Wikipedia, the free encyclopedia |
| The brand, and "branding" and brand equity have become increasingly important ... From the perspective of brand owners, branded products or services also ... |
| en.wikipedia.org |
|
| Branding - Wikipedia, the free encyclopedia |
| Livestock branding, the marking of animals to indicate ownership; Human branding, ... Retrieved from "http://en.wikipedia.org/wiki/Branding" ... |
| en.wikipedia.org |
|
| AllAboutBranding.com : Home |
| Provides resources and opinions on branding. Includes brand development, management and communications. |
| www.allaboutbranding.com |
|
| brandchannel.com | branding resource produced by Interbrand | brands |
| An international online exchange and resource about brand marketing and branding. |
| www.brandchannel.com |
|
| Branding Company Corporate Branding Internet Brand Identity ... |
| Brand Identity Guru Inc. creates, develops and promotes powerful brands. Our clients enjoy an array of innovative, creative and powerful branding solutions ... |
| www.brandidentityguru.com |
|
| Branding Blog |
| Branding and positioning news and opinion. |
| www.brandingblog.com |
|
| Branding Asia |
| Free articles, news and columns on branding in Asia. Market research and Asian marketing. |
| www.brandingasia.com |
|
| Pages tagged with "branding" on del.icio.us |
| All items tagged branding ??? view popular ... industrie./design and branding consultant specialists./ · save this. by kittim to design branding graphic ... |
| del.icio.us |
|
| The Brand Called You |
| Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of ... |
| www.fastcompany.com |
|
| Branding: See what people are saying right now on Technorati |
| See all blog posts tagged with branding on Technorati. |
| www.technorati.com |
|
| Mozilla Branding |
| The purpose of this document is to describe mozilla.org's branding strategy during and after the release of what has generally been called Mozilla 1.4. ... |
| www.mozilla.org |
|
| What Brand Are You? A branding viral by The Design Conspiracy |
| What Brand Are You? has since been picked out as Site Of The Day by the likes of the Financial Times, Yahoo, USA Today and BBC News, and has received more ... |
| www.whatbrandareyou.com |
|
| Julie & Company: Affordable branding, web design, graphic design ... |
| Julie & Company creates stellar branding, integrated marketing, advertising, web design, web development, Flash, trade show booths - all at affordable ... |
| www.julieandcompany.com |
|
| Forty Media - Web Design, Web Development, Branding, Great Websites |
| a professional web design agency based in Phoenix, Arizona. |
| www.fortymedia.com |
|
| Branding - Yahoo! Small Business |
| Find information to help grow your online business with business plans, Thomas Register, news articles and more. |
| smallbusiness.yahoo.com |
|
| Lexicon |
| Lexicon Branding appears on KTVU News; Lexicon Branding creates Ridgeline for Honda, Viiv for Intel, and GameTap for Turner Broadcasting System, Inc. ... |
| www.lexicon-branding.com |
|
| Branding and Usability |
| We're finding that a site's usability can dramatically affect branding. ... There are two basic techniques for branding: direct experience and indirect ... |
| www.uie.com |
|
| iMedia Connection: Research & Metrics - Branding |
| Majority of marketers feel branding opportunities -- online and offline -- aren't ... IAB case studies prove real-world power of online in branding mix. ... |
| www.imediaconnection.com |
|
| Small Business Marketing And Branding |
| Small business marketing and branding advice and how-to guides for small business owners. Learn how to start and grow your own successful business. |
| smallbusinessbranding.com |
|
| Beyond Branding |
| Beyond Branding, published in hardcover in 2003 and paperback in 2005, presents innovative business models for the survival of 21st century organizations. |
| www.beyond-branding.com |
|
|