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Are Cancer Treatments Effective - The Real Story
Are Cancer Treatments Effective - The Real Story © By Lena Sanchez I do not wish this article to be discouraging and I do offer an alternative at the end, so do not despair half way through reading. Let's look at the 2000 sad stats on American...
Battling cancer
Battling Cancer is a tough time in anyone’s life. Perhaps the toughest. That’s why we’ve decided to write this article on how to care for yourself during radiation for Breast Cancer.
It very important to properly care for yourself during...
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Purple grapes, blueberries, kiwi fruit, bananas, peaches and strawberries make an appetising fruit salad. A fruit salad is much more appealing with a full colour variation, than if it only has one or two colours. How important is it to have...
WEIGHT LOSS DIETS: HOW TO MAKE THEM WORK
As we all know, weight loss diets are big business. And looking
at the statistics, it's easy to see why. Currently, an estimated
58 million American adults are overweight (BMI 25+), of whom an
estimated 40 million are obese (BMI 30+), 9.6 million...
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Chains aggressively wooing the fairer sex
Suppliers of medicines are unanimous that women's health has
been ignored until recently. However, effort seems to be made to
deal with this situation. "The majority of [drug store] shoppers
are women and always has been," said Jon Fiume, vice president
of retail operations and natural products of Ritzman Pharmacies.
"Certainly, there's been some different approaches to packaging
and things of that sort to attract the [female] shopper in a
stronger way than before."
Drugstores and food chains with strong pharmacy businesses, have
made inroads in dealing with women's health. This resulted in
better availability of literature. Moreover, pharmacists are
better-informed to answer customer questions.
Others decided to provide better access to women's
health-related products and information in their stores. CVS,
for example, has introduced a series of in-store initiatives
aimed at creating a more female-friendly shopping environment.
CVS has recently started to develop a redesigned beauty care
department. The set was moved to the front of its stores and a
special display unit, Healthy Women, was used as a "window" into
more traditional health care, leading the customer from beauty
into the OTC quadrant of the store. Such actions as introducing
a "look-good/feel-good" marketing strategy, the Healthy Women
set showcases beauty care, natural health and more
conventional
OTC products, grouped together to reflect a particular issue in
women's health. It is changed every two months. Currently, CVS
Healthy Women is concentrated on breast cancer awareness.
But such actions are not necessarily aimed at attracting more
women into the drugstore. Frankly speaking, it could be very
difficult due to the fact that 75%-80%of all drugstore customers
are women. The real problem is to drive up the total
marketbasket of those female shoppers. "If you support [a
dedicated section] with cross-merchandising and educational
[materials] ... you'll get multiple purchases," said Bayer
Consumer Care marketing director for nutritionals Michaela
Griggs.
Ritzman takes more of a detailed approach to promote women's
health. The chain has created dedicated supplement sections to
focus on heart
health, bone health, osteoporosis, PMS and menopause. But
Ritzman promotes other more traditional OTC women's
health-related items, such as OTC menstrual pain medications,
migraine-indicated analgesics and therapeutic hand lotions in
line with its other Pain relief and skin care offerings. "Thanks
to this, women are more likely to shop the entire store looking
for specific products rather than perusing just one specific
section" Fiume said.
About the author:
None
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| The Susan G. Komen Breast Cancer Foundation is dedicated to education and research on breast cancer causes, treatment and the search for a cure. |
| www.komen.org |
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| Breast cancer information including early signs and symptoms of breast cancer, myths, early detection, breast cancer research and more from National Breast ... |
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| A clearinghouse for the latest news and information on the prevention, detection and treatment of breast cancer. |
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| Breakthrough Breast Cancer is the UKs leading charity committed to fighting breast cancer through research and education. |
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| Search MEDLINE/PubMed for recent research articles on Breast Cancer: • Breast Cancer ... Select services and providers for Breast Cancer in your area. ... |
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| Online and print journal covering topics of basic and clinical research relevant to breast cancer. Research articles are free to all users. |
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| Help stop Breast Cancer by clicking daily - free! Supports efforts by The Breast Cancer Fund. |
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| The ultimate goal of the National Breast Cancer Foundation (NBCF) is to raise enough money to fund a cure for breast cancer. As Australia’s leading national ... |
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| Information about breast cancer treatment, prevention, genetics, causes, screening, clinical trials, research and statistics from the National Cancer ... |
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| Information about detection, symptoms, diagnosis, and treatment of breast cancer. NIH Publication No. 05-1556. |
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| Breast Cancer Campaign is the only charity that specialises in funding independent breast cancer research throughout the UK. |
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| NBCC - NBCC - National Breast Cancer Coalition |
| The National Breast Cancer Coalition Fund is a grassroots organization dedicated to ending breast cancer through the power of action and advocacy. |
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