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Add Healthy Fat to your Diet
Easy ways to include important good-for-you fats in your everyday diet. Add Healthy Fat to Your Diet
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Loss Weight - Make It With Natural Products
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Studies on whey demonstrate it's an even better protein supplement than previously thought. Although whey protein's health benefits have only recently been elucidated, the use of whey protein for medicinal purposes has been prescribed since the time...
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Chains aggressively wooing the fairer sex
Suppliers of medicines are unanimous that women's health has
been ignored until recently. However, effort seems to be made to
deal with this situation. "The majority of [drug store] shoppers
are women and always has been," said Jon Fiume, vice president
of retail operations and natural products of Ritzman Pharmacies.
"Certainly, there's been some different approaches to packaging
and things of that sort to attract the [female] shopper in a
stronger way than before."
Drugstores and food chains with strong pharmacy businesses, have
made inroads in dealing with women's health. This resulted in
better availability of literature. Moreover, pharmacists are
better-informed to answer customer questions.
Others decided to provide better access to women's
health-related products and information in their stores. CVS,
for example, has introduced a series of in-store initiatives
aimed at creating a more female-friendly shopping environment.
CVS has recently started to develop a redesigned beauty care
department. The set was moved to the front of its stores and a
special display unit, Healthy Women, was used as a "window" into
more traditional health care, leading the customer from beauty
into the OTC quadrant of the store. Such actions as introducing
a "look-good/feel-good" marketing strategy, the Healthy Women
set showcases beauty care, natural health and more
conventional
OTC products, grouped together to reflect a particular issue in
women's health. It is changed every two months. Currently, CVS
Healthy Women is concentrated on breast cancer awareness.
But such actions are not necessarily aimed at attracting more
women into the drugstore. Frankly speaking, it could be very
difficult due to the fact that 75%-80%of all drugstore customers
are women. The real problem is to drive up the total
marketbasket of those female shoppers. "If you support [a
dedicated section] with cross-merchandising and educational
[materials] ... you'll get multiple purchases," said Bayer
Consumer Care marketing director for nutritionals Michaela
Griggs.
Ritzman takes more of a detailed approach to promote women's
health. The chain has created dedicated supplement sections to
focus on heart
health, bone health, osteoporosis, PMS and menopause. But
Ritzman promotes other more traditional OTC women's
health-related items, such as OTC menstrual pain medications,
migraine-indicated analgesics and therapeutic hand lotions in
line with its other Pain relief and skin care offerings. "Thanks
to this, women are more likely to shop the entire store looking
for specific products rather than perusing just one specific
section" Fiume said.
About the author:
None
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| Search MEDLINE/PubMed for recent research articles on Breast Cancer: • Breast Cancer ... Select services and providers for Breast Cancer in your area. ... |
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| Online and print journal covering topics of basic and clinical research relevant to breast cancer. Research articles are free to all users. |
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| Help stop Breast Cancer by clicking daily - free! Supports efforts by The Breast Cancer Fund. |
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| The ultimate goal of the National Breast Cancer Foundation (NBCF) is to raise enough money to fund a cure for breast cancer. As Australia’s leading national ... |
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| Information about breast cancer treatment, prevention, genetics, causes, screening, clinical trials, research and statistics from the National Cancer ... |
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| Information about detection, symptoms, diagnosis, and treatment of breast cancer. NIH Publication No. 05-1556. |
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| Breast Cancer Campaign is the only charity that specialises in funding independent breast cancer research throughout the UK. |
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| The National Breast Cancer Coalition Fund is a grassroots organization dedicated to ending breast cancer through the power of action and advocacy. |
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