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Broadband is State-of-the-Art Internet Access: How Can a Broadband Cable Benefit You?
We are now well ensconced in a time when the Web is riddled with graphics, animations, sounds, and videos, bringing about a necessity for superior internet access such as that which broadband can provide. The fact is that anything less than the...
Five Reasons To Buy VoIP
Believe it or not, there are still a few people out there who just don't get it when it comes to VoIP. With services like Skype, or Google Talk, it is easy to confuse what a true VoIP plan really is. Skype, Google Talk, and the like would be...
How to add streaming video to your web site
If adding streaming audio to a web site is a black art, what about video? Moving images are really the final step in the evolution of the web. Streaming video completes the loop, giving a communication tool that offers all the advantages of...
The Premium Movie Channel Paradigm Could Soon Face Extinction
The article sent shockwaves throughout Wall Street, as the stock prices for both TiVo and Netflix shot up. Last September, a Newsweek article reported that TiVo and Netflix might be getting together to produce a true form of video-on-demand...
The XP Firewall Isn't Enough
You might think you don't need a firewall because windows XP has one built in, but read on for a plain-english explanation why this isn’t enough. Before broadband and cable connections were common most people didn't need a personal firewall...
 
Internet Marketing: 10 Deadly Sins of a Poorly Designed Website

Face it. There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.

That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn't commit them.

Website Sin # 1 - Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business?

Website Sin #2 - No clear call to action. This sin dovetails on the previous one. Once you are clear on your website's objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.

Website Sin #3 - Website does not have a means to capture visitor's contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer - hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an "ethical bribe" in exchange for their contact information.

Website Sin #4 - Website doesn't give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.

Website Sin #5 - Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you're lucky),


but great content starts building a relationship or dare I say a dependency on you. Bottom line you're adding value to your prospects.

Website Sin #6 - Website has an "it's all about me" mentality. Keep the copy conversational in tone and focus clearly on what's in it for your visitor. Make them feel that it's all about them - make them feel special.

Website Sin #7 - Website is inconsistent with your "Brand". Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials).

These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.

Website Sin #8 - Poor or inconsistent navigation. Don't make people think. Make it real easy for visitors to find what they are looking for.

Website Sin #9 - Dead links. This is a credibility killer. Always do what you say you're going to do. It is amazing what people can read into a dead link - the worst being that you simply don't care enough about you visitor.

Website Sin #10 - Slow website. I know, it's hard to believe but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.

© 2005 Online Marketing Muscle -- All Rights Reserved.

About the author:

Dean Mercado is an Internet marketing coach, strategist, author, and speaker. Dean and his company Online Marketing Muscle help entrepreneurial professionals leverage the power of Internet marketing to turn their businesses into money magnets. Visit Online Marketing Muscle for many more Internet marketing tips.

 

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List of resources from Federal Communications Commission regarding broadband Internet and access issues.
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Choose from BigPond broadband ADSL plans by speed and usage to suit your needs. View BigPond broadband ADSL modem options for your broadband ADSL internet ...
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Broadband cable internet access from ntl, get high speed cable internet access at affordable prices.
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