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ADSL (Asymmetric Digital Subscriber Line) - Description
ADSL is a type of broadband technology that allows for digital data to be sent at high speeds along already-existing copper telephone lines, while allowing for the transmission of analog (voice) data at the same time. ADSL is Asymmetric in that...
Computers and Web Cams are Taking Communication to Levels Only Imagined in Sci-Fi Novels
One of the most incredible inventions I’ve ever come across is the web cam and its process of video conferencing. This is just so futuristic I can’t believe they really exist and are readily available to anyone with the Internet,...
Is your web site ready for its visitors?
There’s a great interest among the Internet entrepreneurs about how to promote their business on the Web. There’s always a quest for new and innovative ways of promotion that promise greater results at lower cost and in shorter time. Yet with all...
Web Conferencing Software - Choosing Your Application
It is worth bearing in mind that, when you are deciding which web conferencing application to utilize, none of the applications currently available will do everything well. Each system has its own strengths and weaknesses and it is therefore...
What SMS Users Are Telling Telcos
The recent rollout of 3G-ready mobile devices has caused a lot of excitement in the Telco industry, especially in the Asia-Pacific region. This article will highlight the message that current customers are sending through their SMS messaging...
 
Internet Marketing: 10 Deadly Sins of a Poorly Designed Website

Face it. There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It takes many different skill sets to pull together a killer website.

That being said, here is a list of website design sins for your edification. Consider these deeply and I highly recommend you make sure your website doesn't commit them.

Website Sin # 1 - Website does not have a crystal clear objective. Why do you have or want to have a website in the first place? What do you want it to do for your business?

Website Sin #2 - No clear call to action. This sin dovetails on the previous one. Once you are clear on your website's objective, make it real clear to your visitor what action you want them to take. Clearly spell it out. Trust me, leave no room for interpretation.

Website Sin #3 - Website does not have a means to capture visitor's contact information. You are missing a tremendous opportunity to gather prospects who are clearly interested in what you have to offer - hence qualified prospects to market to going forward. Do whatever it takes here. Offer what we call an "ethical bribe" in exchange for their contact information.

Website Sin #4 - Website doesn't give visitors a reason to come back. Unless your website is a one-time sales website, you must keep it chock full of new and great content to keep it producing for you.

Website Sin #5 - Website has no substance, all style. Dovetailing on the previous sin, focus should be more on adding valuable content as opposed to having flashy animations. Flashy animations may wow your visitors once (if you're lucky),


but great content starts building a relationship or dare I say a dependency on you. Bottom line you're adding value to your prospects.

Website Sin #6 - Website has an "it's all about me" mentality. Keep the copy conversational in tone and focus clearly on what's in it for your visitor. Make them feel that it's all about them - make them feel special.

Website Sin #7 - Website is inconsistent with your "Brand". Your website does not have to be the best looking site out there. It is far more critical to be consistent (same overall look, feel and design as your other marketing materials).

These next three sins are absolutely inexcusable and should not require much explanation. Nothing will frustrate your visitor more and detract from your credibility faster.

Website Sin #8 - Poor or inconsistent navigation. Don't make people think. Make it real easy for visitors to find what they are looking for.

Website Sin #9 - Dead links. This is a credibility killer. Always do what you say you're going to do. It is amazing what people can read into a dead link - the worst being that you simply don't care enough about you visitor.

Website Sin #10 - Slow website. I know, it's hard to believe but not everyone is using high speed broadband Internet connections yet. A little compassion here goes a long way.

© 2005 Online Marketing Muscle -- All Rights Reserved.

About the author:

Dean Mercado is an Internet marketing coach, strategist, author, and speaker. Dean and his company Online Marketing Muscle help entrepreneurial professionals leverage the power of Internet marketing to turn their businesses into money magnets. Visit Online Marketing Muscle for many more Internet marketing tips.

 

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