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Informative Articles

6 Winning Strategies Guaranteed to Improve Your Coaching
Are you sure you're doing everything you can to be the best coach possible? Absolutely sure? I've been a coach and I've had a lot of coaches. You know what I've found? Some coaches put all the pieces together and some just don't invest time...
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services? The more specific you...
HOW DOES SPORTS COACHING DIFFER FROM CORPORATE COACHING?
Athletes Versus Employees Most athletes are young, open to improvement, eager to learn and anxious to receive what a coach can provide. For the athlete, there is a defined season and something tangible to compete for. Feedback is automatic,...
Overcoming Work Addiction
Why are you so busy? Do you really have too much work? Is work so important to you that you'll sacrifice just about anything in your life to get the job done? Even if it's at the expense of your health and your relationships? If you find...
R² = EOC (Recruitment and Retention = Employer of Choice)
Copyright 2005 Rick Johnson Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your...
 
Blogging for Business

Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.

Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.

Don’t have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:

* Set up a blog for your business. If you don’t want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don’t have to add anything to your own web site.

On the other hand, if you’d like to set something up on your own, get blogging software from WordPress.org

* Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don’t forget to include your logo!

* Don’t make the blog into a giant ad. Your readers will immediately recognize that ruse and stop reading the blog. Instead, post the items that are of interest to your current and potential customers. Use the blog to


post tips and ideas, articles, information about new products, etc.

* Strike a balance between personal and business stuff. While customers like to read the blog to learn about the person behind the business, don’t use the blog as a tool to vent, complain and discuss the details of your personal life. You use the blog to converse with your customers, so the blog should be as professional as your newsletter and phone conversations with customers.

It is great to post a story about how you helped a client get an important product out on time, and how proud that made you feel. It might not be appropriate to post a story about an argument you had with a video store clerk over the weekend.

* Leverage your Blog. When you are in business, you realize that many customers have similar questions/concerns. Address these concerns in your blog, and when another customer has the same concern, link directly to the blog entry that answers these concerns.

A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site.

About the Author

Biana Babinsky is the online marketing coach who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://www.AvocadoConsulting.com to learn about her coaching programs and to subscribe to her free newsletter full of marketing tips and ideas.

 

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Youth coaching drills for baseball, basketball, football, soccer, softball, volleyball, and track and field. Also makes team decals, posts team photos, ...
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COACHING SCIENCE ABSTRACTS
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