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20 Ways to Advance Your Career
To survive and thrive in today's competitive environment, it is not just what you know. You also need to be competent. You must stand out from the crowd - be memorable, impressive, credible, trusted and liked. "Success is never a destination...
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Leaders today have many challenges when it comes to guiding and influencing the performance of their team members. In the past, productivity and success depended on sheer muscle and sweat. Competition, technology and the desire of employees to...
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Know Your Client - The First Rule of Business Coaching
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Building Shareholder Value Through Your People

By using your best asset, your people, really well, it helps you and your shareholders benefit. Your people have wonderful skills and leveraging this is what makes good businesses truly great.

Increasing shareholder value is the most important driver for organisations in the modern business world. Shareholder value is built through growing profit and building confidence in the organisation, which moves share prices upwards. Shareholders like this!

And the employees of an organisation have a crucial part to play in both elements of this.

They contribute to sales by selling more, both to new and old customers. They build the customer base by word of mouth from existing customers. New customers are pre-filtered because your existing customers tell them exactly what you do, so more customer interactions are converted, with less wasted time. This means that your costs are kept down.

Your people buy better because they build great relationships with suppliers - so they get the best deals. Both sides win, so the


relationship blossoms.

Great people in your organisation work hard to keep costs low, because they are enabled to do so. They have freedom to be creative. They get very focused on the 'Does it create value?' question and work together, with the best results as their only goal.

With all this positive activity, the organisation looks and feels strong to it's customers, suppliers and shareholders. With this and a great profit performance, confidence grows.

Shareholders enjoy great improvements in the value of the growth in the price of the shares they hold and the dividends they receive.

About the Author

© 2005 Martin Haworth is a Business and Management Coach. He works worldwide, mainly by phone, with small business owners, managers and corporate leaders. He has hundreds of hints, tips and ideas at his website, www.coaching-businesses-to-success.com. (Note to editors. Feel free to use this article, wherever you think it might be of value - with a live link if you can).

 

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