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10 Tips on How to Focus
10 Proven Tips on How To Focus #1: Exercise is Brainpower Can't concentrate on the task at hand? Take a brisk walk around the block. Even just five to ten minutes of moderate exercise will give you the boost you need to work for a...
11 Great Ways to be Positive about Change
Change, as they say, is all around us. And if implemented badly, creates ill-will and a whole raft of negative beliefs about what it means to us. It can fill us with fear and worry. But there are positives you can get out of change. Here are eleven...
How To Improve Your Negotiating Skills
Negotiation will be an important area for every homebased business owner, especially in lease purchasing. Whether you're dealing with suppliers, employees, or prospective clients, you're negotiating. The following tips will help you to negotiate...
Organizing Your Day
One of the hardest things for most individuals working from home is to stay focused. One of the best ways to stay focused is organization. In addition, being organized will help your time management skills. The two are very much intertwined.
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The “SEVEN Cs”: Partnership Danger Signs - Communication Breakdown
An ongoing series of articles exploring the seven critical areas that can indicate a partnership is in trouble.
COMMUNICATION BREAKDOWN
The "Seven Cs" are the danger signs that indicate your business partnership, or any partnership for...
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How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
The more specific you are, the better definition of your customer (what their characteristics are), the easier it will be to more clearly define your market.
Many times you can obtain your Unique Selling Position (USP) from your customer. You need a USP to stand out from your competition. It is specific to you and your business. It is yours and yours alone. Your way of doing business.
How you define your market will also make a difference on how and what you use to reach that market. Will you direct mail, cold call, do walk ins, use the web, employ radio/television and/or print advertising?
In lease purchasing you define your market based upon the strategies you employ. For example, with consulting your market is a lot broader and wider, than it would be if you are using the co-operative strategy exclusively in a well defined surrounding area of where you live.
Again, with lease purchasing, what you do to reach your market will depend on what strategy you are using. You would advertise in your local papers that you can help buyers and sellers with the lease purchase advantage. Whereas, for consulting you want to reach a wider market, so you might take out an ad in a national paper or
advertise on the web, or use e-mailing as a marketing strategy. For example, when I need to send out emails for consulting, I open Group Mail, pull up my consulting group email, put in the email addresses I collected for the day and press send. If you want to see if this program will work for you, check out: www.homebusinesssolutions.com/groupmail/gm1.html
Now that you've got the idea, start defining your market. Once you do, you'll find that your business is easier to operate and more profitable.
Copyright DeFiore Enterprises 2003
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 17 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
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