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Create a Business You Love
So you have entrepreneurial aspirations, but you�re stuck in a job working for someone else. You wake up, commute to work, work hard, pay your bills and then come home exhausted. You repeat the pattern for another four days, becoming increasingly...
Creating a Vision
Creating a Vision (reprinted from Semiconductor Magazine, March 2000) by Dr. Marilyn Manning CSP, CMC To sell your product or service, you need vision. To attract investors, you need vision. To market yourself, you need vision. Is this article, I...
Employee Motivation Checklist - Ten Measures of Success
In the form of a simple easy to use checklist, you can score how well you are doing out of 10. Better still, ask them. It's like what they describe as a mini-360 o , where your people get the chance to give you feedback. Only here it is a lot...
How To Better Handle Your Mail
Letters, magazines, bills, flyers, what to do with them all. There should be only two responses to every piece of mail or e-mail, do something with it, or toss it!
The best way, as always, to deal with it all is in an organized fashion.
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The Ultimate Career Builder
THE ULTIMATE CAREER BUILDER. See full color web version at: http://www.SeniorManagementServices.com/pvt-105-career-builder.html Last week, I discussed "Success is no Accident." My message was that according to research, most businesses fail...
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Sell More by Testing your Web Headlines and Home Page
A client asked me, "At what point do you change your Web site when not making enough sales?" My answer? Within a month or so because as long as your ad copy is weak, those weak sales numbers will continue. My Web master says "It depends on how much traffic you're getting. If you are getting a lot of traffic but no sales, you should change it a lot sooner."
Your coach is number three on Google and 35 other search engines. While my site's hits are high, I noticed a less than 1% conversion rate for one top eBook. The culprit? My sales letter for that book.
Ways to Reach your Web Sales Dream
Test your Web site headlines and home page content to be sure your sales message is strong. Use a casual marketing survey. Send different Web site parts such as each headline that takes the visitor to the sales letter or the sales letter itself to your friends, business associates, other writers, and editors.
Say, Dear friends and Associates, "I need your brain." My Web site is not selling "Quadruple your Online Sales Within Four Months with Free Articles" as well as I want. Will you rate each of these parts?
1) Home page and sales letter headlines. Includes four or five varieties of one headline. Ask your associates which headlines convince them to look further or buy your product or service. To make things simple ask them to vote from 1-5.
2) The "who" I am. Include several blurbs on your bio. Ask your associates to vote from 1-5 and add new phrases they think are stronger. Remember, you site is not about you. It is about your potential customers. Make sure your bio is short enough to make room for what counts--benefits.
3) Benefits and features. Know that you need to answer the question by your visitor,
"What's in it for me?" From a working list of 5-10 benefits and 5-10 features, choose the top few to include on your web site home page. Benefits are outcomes your buyers want after they use your product or service. Examples of benefits are: more consistent higher income, saving time and money, or creating a balanced life. Benefits sell, features explain or describe your product.
Features include phrases such as "5 steps to...," or "7 Sure-fire ways to ..." Once you know the difference, then you can combine them to read something like this: "7 Sure-fire ways to increase profits from your eBook."
In your survey, ask your people which phrases convince you to buy?
Give people a finish line (some people call it a deadline) so you can gather this valuable information quickly. Offer a free report or eBook to anyone who takes the time to respond. Give them all the vital contact information in your signature file at the bottom with links to your email to make it easy to contact you.
Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, and send you many more visitors through word of mouth. These visitors are your personal 24/7 marketing team.
Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Your Book Online" http://www.bookcoaching.com
To receive FREE "The Book Coach Says..." or Business Tip of the Month go to http://www.bookcoaching.com/opt-in.shtml
judy@bookcoaching.com
Ph:619/466/0622
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Coaching.com – business & executive coaching for leadership ... |
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International Coach Federation |
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Coaching - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Brian Mackenzie, the UK's highly experienced senior athletics coach provides fitness and training advice for athletes. |
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The role of the coach is one which enables the athlete to achieve ... |
Roles and responsibilities of a Coach. ... In a coaching role you will initially need to develop the skills of: providing instruction and explanation, ... |
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The Coaching & Mentoring Network |
The leading, independent vortal site, keeping you informed of the latest developments in coaching and mentoring. Connecting you to the people, products and ... |
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Positive Coaching Alliance |
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Youth coaching drills for baseball, basketball, football, soccer, softball, volleyball, and track and field. Also makes team decals, posts team photos, ... |
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You can join biweekly coaching and training sessions wherever you are in the world. ... The GROW Model - Coaching team members to improve performance. ... |
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COACHING SCIENCE ABSTRACTS |
The best award-winning site about sports science that can be applied to the coaching of serious and elite athletes. |
coachsci.sdsu.edu |
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Coaching UK : Coaching UK and Coaching Related Links |
Coaching UK : Coaching UK and Coaching Related Links. |
www.coaching-uk.org.uk |
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Association for Coaching |
Welcome to the Association for Coaching — one of the lead professional bodies for Coaches and Organisations involved in the areas of: ... |
www.associationforcoaching.com |
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The Coaching Corner - The Youth Team Sports Resource |
The Coaching Corner, the youth team sports resource for coaches, players & parents. We provide instruction, editorials, coaching tips, bulletin boards and ... |
www.thecoachingcorner.com |
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Executive and business coaching network - UK based international ... |
executive and business coaching - UK based network of international coaches specialising in executive and business coaching, team building and unlocking ... |
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SOCCER-COACH-L Soccer Coaching Manual |
A manual for the novice and more advanced youth soccer coach. |
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My Life Coach - Life Coaching, Become a Life Coach, Career Coaches ... |
We have the life coaching, personality and career testing tools, knowledge and expertise to help you discover the right direction. |
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Basketball Coaching Playbook, Coach's Clipboard... Coaching Youth ... |
Coach James Gels offers player development tips and coaching strategies on offense and defense. |
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