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3 STEPS YOU CAN USE DEVELOPING LEADERS IN YOUR INDUSTRY
With the economy bordering on a recession, every company is looking for ways to increase revenues while decreasing costs. Some companies believe one of the easiest ways to do this is to cut their employee training budget. However, businesses...
All Fortunes Begin with an Idea!
A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any business. People who dream of setting up their own business but don’t succeed, generally fall into one of...
Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. ...
The Benefits of EQ Coaching for Mid-Level Executives and Professionals
The majority of CEOs, executives and professionals are left-brained -- analytical, linear, and focused. They are good with numbers, and in communication tend to listen to the actual word spoken, word-by-word, missing the nuances, the expressions,...
When Internet Marketing Gurus Sell Their Soul
If you're just getting started in Internet Marketing, you may be awed by the amount of "Internet Gurus" out there, each one making millions of dollars (or so they claim) and for some reason seem more than willing, for a fee, to teach you their...
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What Is A Mission Statement?
In order to do your mission statement you need to be able to answer the following:
Why should this business exist?
Who will be its customers and how will it benefit them?
Why will they be better off?
These questions are easy to answer for Lease Purchasing. Why should it exist because it provides a creative strategy for both buyers and sellers to either move their home or get into a home in 30 days or less; saves them money, gives them more options, etc. If you don't know all the advantages by now, go back and read them in our previous newsletters. Again, who will be its customers and how will it benefit them - easy. Sellers and buyers of homes, and again all the advantages of lease purchasing for buyers and sellers. The last question, why will they be better off - again, easy, we move the sellers home in 30 days or less and get a good tenant/buyer in there who pays on time, takes care of the property, etc.
For those of you thinking of running other than a lease purchase business you need to look at these questions and answer them very thoroughly, before you move on to your business plan.
For example, a computer training instructor might answer the above questions in the following way.
Why Should The Business Exist? To provide computer instruction to those unemployed, those looking to improve their skills, to provide companies with the ability to re-educate, or update their employees.
Who will be its customers and
how will it benefit them? Customers will come from employment agencies, small to mid-size companies utilizing certain computer programs, and state agencies.
Why will they be better off? We will provide one-on-one instruction, with notes and follow-up calls for a six month period after the class. We will walk them through a problem they might have at work.
Now you've got the concept of a mission statement. You need to apply it to the business your interested in running, and see if that business passes the test. Many times, a great idea dies because there is no real need for the business to exist. Don't let that happen to you.
Copyright DeFiore Enterprises 2000
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our FREE "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
coaches@homebusinesssolutions.com
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