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Coffee4Me
Buzz! Buzz! Wake up lovely day ahead. Oh "yea". If that is your morning Blahs you should check out the coffee in my cup. "Great Day In The Morning" and "Top of the Morn to ya" would be the response, instead of yea leave me alone let me sleep. For...
Colombian Coffee
Grown at high altitudes and tended with painstaking care in the shade of banana and rubber trees, Colombian coffee is among the best in the world, rich, full-bodied, and perfectly balanced. Coffea Arabica L., more commonly known as the Arabica...
Effective Coffee Enema Recipe for Detoxification
Check out this all natural coffee enema recipe when it comes to decreasing the natural toxins found in your system. You should choose a special organic, fully caffeinated brew designed specifically for use in enemas. Though some people do, you will...
History of Arabian Coffee
Arabian coffee is the quintessential coffee of the world. Arabia lends its name to the highest quality coffee plant in the world, Coffea Arabica. Arabian coffee accounts for about 80% of all coffee produced in the world. It prefers higher elevations...
History of Jamaican Coffee
The history of Jamaican coffee begins half a world away in France in 1723 when King Louis XV sent three coffee plants to the French colony of Martinique, some 1200 miles to the SW of Jamaica. Five years later in 1728 the governor of Jamaica, Sir...
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Starbucks Coffee Company
Starbucks Coffee Company was founded in 1971 by three businessmen in Seattle, Washington who had a love for coffee and tea. It was important to them that the city of Seattle to have access their coffee.
The Starbucks Coffee Company grew slowly but by 1981 had 4 retail stores and a roasting plant that sold whole bean coffee in Seattle only.
By 1983 the marketing manager had a vision of re-creating the magic and romance behind the Italian coffee bar and wanted to test out the concept of selling espresso by the cup. When Starbucks Coffee opened its 6th store in downtown Seattle, the idea had become a hit. Within 2 months the new store was serving over 700 customers a day and it was selling 3 times more than the whole bean locations.
In 1987, the owners of Starbucks Coffee Company decided to sell their coffee business along with the name to a group of local investors for $3.7 million.
The new investors were told that they would open 125 Starbucks coffee stores in the next five years. Starting from a base of 17 stores in 1987, the company expanded rapidly to Vancouver, Portland and Chicago.
By 1991 Starbucks had expanded into the mail-order catalogue business, licensed airport stores and expanded further into the state of California.
In 1992 the company went public and after the initial public offering, Starbucks continued to grow at a
phenomenal pace that no one had ever seen in the coffee world before. By 1997 the number of Starbucks Coffee stores grew tenfold, with locations in the US, Japan and Singapore.
Starbucks initiated several successful product and brand extensions including offering coffee on United Airlines flights. They also began selling premium teas through its Tazo Tea Company and offering people the option to purchase starbucks coffee online to enjoy at home.
They began distributing whole bean and ground coffee to supermarkets through an agreement with Kraft Foods. They also produced premium coffee ice cream with Dreyers. Starbucks even sold CDs in its retail stores.
Starbucks began turning its name into a household word not through advertising but through word of mouth. In fiscal 2004, Starbucks opened a record 1,344 stores worldwide. The once small regional roaster, Starbucks Coffee Company, now has more than 9,000 locations in 34 countries serving over 20 million customers a week.
Copyright © 2005 Perfect Coffees.com. All Rights Reserved.
About the Author
This article is supplied by http://www.perfectcoffees.com where you can purchase starbucks coffee online, tea, cups, mugs, coffee makers, delicious desserts and sugar free desserts online. For a free monthly coffee newsletter with articles like these go to: http://www.perfectcoffees.com/newsletter.html
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| Fair Trade for coffee farmers means community development, health, education, ... Updated Action Pack for Fair Trade Coffee and Chocolate Campaigns ... |
| www.globalexchange.org |
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| Gevalia.com - Gourmet Coffee & Tea Collections |
| Selections of fine coffees, flavorful teas, gifts and inspirations offered via direct automatic delivery or catalog order. |
| www.gevalia.com |
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| www.dunkindonuts.com |
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| Top Ten Coffee Producing Nations Brazil Colombia Indonesia Vietnam Mexico Ethiopia India Guatemala Cote d'Ivoire Uganda. |
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| This coffee brewer guide is meant to assist buyer to choose the ideal single cup ... I found coffee paradise. The best coffee city is Auckland, New Zealand. ... |
| www.ineedcoffee.com |
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| www.greenmountaincoffee.com |
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| Equal Exchange: Fairly Traded Coffee, Tea & Chocolate |
| Dedicated to fair trade with small-scale coffee farmers in the developing world. |
| www.equalexchange.com |
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