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All About Coffee Makers
Sometimes coffee makers (as nearly everything) get broken for no
apparent reason. When everything seems to be ok on the outside,
then the problem must be on the inside, so here are some tips to
help you identify the most common problems and, if...
Coffee Breaks - Do they create Stress?
The American custom of taking break during the working hours. Thus coffee breaks began in the early 20th century. At the end of the 19th century, the American workplace was a dreadful place for a break. But as the century turned, social reform was...
Coffee is Health Food
That's right! Turns out that your daily cup of Joe is rich in health giving anti-oxidents. Scientists now believe that coffee has the same benefits as eating a big, giant basket of vegetables and fruits, maybe even a couple of baskets. Recent...
Italian coffee – something for everyone
Espresso, caffè latte, cappuccino; there would seem to be as many types of Italian coffee as there are pastas. And just like pasta, Italian coffees are an art form accompanied by hundreds of customs and traditions. Whether it's a corretto coffee...
The Authentic Cuban expresso Coffee Recipes
Just imagine the old days in Havana where old men dressed in white linens playing dominos and sipping some of the finest espresso in the world, while
cigar smoke and guitar music linger in the air. When one round of espresso is finished, women in...
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Starbucks Coffee History
To summarize something as phenomenonally successful as Starbucks coffee history might be a challenge. Many volumes have been written on the subject, it is examined and taught in business schools, and whole semesters are dedicated to the marketing genius of the company. The amazing success of Starbuck’s business model certainly deserves commendation if not adoration in the business world.
The story of Starbucks coffee history begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories.
In 1980 Zev Siegl sold out to pursue other ventures. By that time Starbucks was the largest roaster in Washington with six retail outlets. In 1981 the small coffee company caught the attention of Howard Schultz, a plastics salesman that noted the large quantity of plastic drip-brewing thermoses that they were buying from Hammarplast, the Swedish manufacturer that Shchultz represented here in the U.S.
In 1982 Starbucks coffee history was changed forever when Baldwin hired the energetic Schultz as the new head of marketing and shortly thereafter sent him to an international housewares show in Milan, Italy in 1983. Schultz found himself infatuated with the vibrant coffee culture of Italy. While in nearby Verona, Schultz had his first caffe’ latte’ and, as he observed the café patrons chatting and laughing joyously while sipping their coffees in the elegant surroundings, inspiration struck.
In what he describes as an epiphany, the idea hit him, "why not create
community gathering places like the great coffee house of Italy in the United States?" He wondered. This idea would place Starbucks coffee history into the annuls of business journals for decades to come.
However, his idea was not well received by Baldwin as he wasn’t too keen on getting into the restaurant business and distracting him from his original plan of selling whole beans. But he did let him test a small espresso bar in the corner of one of the stores. It was an immediate success and Schultz branched out on his own and opened Il Giornale, a coffee house named after Italy’s largest newspaper, ‘The Daily’.
In 1987 Starbuck’s was up for sale and Schultz raised the $3.8 million by convincing investors of his vision, one hundred and twenty-five outlets in the next five years. Schultz modified the Starbuck’s bare-breasted mermaid logo into a more socially acceptable figure, changed the name of Il Giornale to Starbuck’s and converted the six existing Starbuck’s roasting shops into elegant, comfortable coffee houses. Starbucks coffee history was just was beginning to take shape.
Shultz exceeded his goal of one hundred and twenty-five stores in five years, in 1992 there were 165 cafés in operation. Today there are over 8,000 stores in 30 countries and annual revenues in excess of $7.5 billion.
© Copyright Randy Wilson, All Rights Reserved.
About the Author
Randy works with his son on Ultimate Coffees Info. Randy owned and operated a very successful storefront/mailorder business from 1988 to 2003. Currently full time owner/operator of several online businesses.
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| Starbucks Homepage |
| Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. The Company's other brands enhance the Starbucks ... |
| www.starbucks.com |
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| Coffee - Wikipedia, the free encyclopedia |
| Coffee is one of the most widely consumed beverages in the world. ... Coffee aficionados may even distinguish auctioned coffees by lot number. ... |
| en.wikipedia.org |
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| Peet's Coffee & Tea |
| Coffee, tea and brewing equipment, information and store locator. |
| www.peets.com |
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| Coffee Review :: The World's Leading Coffee Buying Guide |
| Coffee and coffee-related reviews done by Kenneth Davids and others. |
| www.coffeereview.com |
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| Coffee @ nationalgeographic.com |
| The history of coffee, descriptions of different varieties, map of coffee-producing countries and a discussion forum. |
| www.nationalgeographic.com |
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| Trojan Room Coffee Machine |
| The official site. Includes the final image of the machine being switched off, a non-technical biography, and an audio copy of a 1994 radio report. |
| www.cl.cam.ac.uk |
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| Espresso and Coffee Information from Coffee Universe |
| Linking the entire specialty coffee and espresso industry from coffee beans, coffee roasting to espresso machines. |
| coffeeuniverse.com |
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| CoffeeGeek - News, Reviews, Opinion and Community for Coffee and ... |
| Offers reviews of coffee appliances, news, and articles. |
| www.coffeegeek.com |
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| Coffee Break Arcade - Free Games |
| Play the best FREE games on the web. Select online games from 6 categories including Sports, Shooting, Racing, Classic, Casino and Cool. |
| www.coffeebreakarcade.com |
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| Too Much Coffee Man - Home |
| Online strips, merchandise, and multimedia. [Graphics intensive] |
| www.tmcm.com |
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| International Coffee Organization - News From The Executive Director |
| London-based intergovernmental body of coffee exporting and importing countries. Offers current industry news and legislative alerts; ... |
| www.ico.org |
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| Caribou Coffee — Gourmet Coffee Shops and Online Specialty Coffee ... |
| Caribou Coffee shops and online store feature gourmet coffee and gifts. |
| www.cariboucoffee.com |
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| Fair Trade Coffee |
| Fair Trade for coffee farmers means community development, health, education, ... Updated Action Pack for Fair Trade Coffee and Chocolate Campaigns ... |
| www.globalexchange.org |
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| Gevalia.com - Gourmet Coffee & Tea Collections |
| Selections of fine coffees, flavorful teas, gifts and inspirations offered via direct automatic delivery or catalog order. |
| www.gevalia.com |
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| Dunkin' Donuts Coffee | Buy Coffee Beans Online |
| Coffee sold by the pound, regular delivery programs, gifts and accessories. |
| www.dunkindonuts.com |
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| Over The Coffee |
| Top Ten Coffee Producing Nations Brazil Colombia Indonesia Vietnam Mexico Ethiopia India Guatemala Cote d'Ivoire Uganda. |
| www.cappuccino.com |
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| INeedCoffee - Monthly Caffeination Information |
| This coffee brewer guide is meant to assist buyer to choose the ideal single cup ... I found coffee paradise. The best coffee city is Auckland, New Zealand. ... |
| www.ineedcoffee.com |
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| Coffee Forums Coffee Discussion about Espresso, Coffee Beans and ... |
| Offers discussion boards for enthusiasts to talk about topics such as beans, espresso, machines, and cafes. |
| www.coffeeforums.com |
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| Green Mountain Coffee Roasters: Organic, Fair Trade and Signature ... |
| Gourmet coffees and specialty coffee accessories and gifts. Shop online for Fair Trade and Organic coffee, single-cup coffee, decaf and flavored coffee, ... |
| www.greenmountaincoffee.com |
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| Equal Exchange: Fairly Traded Coffee, Tea & Chocolate |
| Dedicated to fair trade with small-scale coffee farmers in the developing world. |
| www.equalexchange.com |
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