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32 Point Copywriting Checklist to Bulletproof Your Copy
As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no...
4 Tips for Writing Successful Swipe Copy
© 2005 by Bruce Carlson
Master copywriter and marketer Dan Kennedy, in his highly
popular and successful copywriting seminars, likes to tell
his students that "sometimes good enough is good enough"
when it comes to a piece of sales copy....
GET DISCOVERED THROUGH PRESS RELEASES
Do you have a service or product that you want to get in front of the masses? Maybe you have reached a new milestone in your existing business that you want to shout out to the world. Well, the easiest way to get the message out is through the power...
How To Make Your Sales Letters Bullet Proof
I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before...
What is Advertising - and What Does it Mean on the Internet?
Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.” - Claude Hopkins, one of the early...
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5 Reasons Why Headlines Are The Single Most Important Part Of All
Are you maximizing your marketing results by using headlines at every opportunity?
Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects inside, the rest of your marketing effort is meaningless.
Nothing is more important to getting your message noticed than your headlines. If you’re not allocating a sizable percentage of your time and creative effort to your headlines, you could be losing out on a large chunk of business.
Top copywriters understand this concept well. They know how essential it is for the headline to capture attention by literally stopping prospects in their tracks. Here are five good reasons why headlines deserve greater emphasis and attention.
1) “Headlines Are Natural Attention-Getters"
We all have a tendency to read headlines first, before delving into any body copy. They stand out visually, thus compelling people to pay attention to them first. Headlines act as leads that are set above and separate from the rest of the text. This naturally attracts the eye of the reader and pulls him towards the headline.
According to advertising legend David Ogilvy, 5 times as many people, on average, read headlines as read the body copy of an ad. With 5 times the readership, headlines have a unique opportunity to make any message many times more successful.
2) “Headlines Serve As Valuable Guides"
Headlines tip off readers. They provide a clear signal to help readers decide whether they should stick around for the full message, or dash off to something else that’s better suited to their own special interests.
As a quick summary of the entire piece, headlines either attract continued interest and readership, or they repel it. Without a headline, the reader is forced to wade through a portion of the text to understand the meaning. When you force readers to do this, you risk losing them altogether. In effect, having no headline will cost you at least 80% of your potential audience!
3) “Headlines Prepare The Reader For What’s Coming"
Headlines fuel interest. They start the reader’s motor running. A good headline sets up a feeling of expectation as the reader anticipates discovering more and can’t wait to get it!
Successful headlines address a specific audience. They
open the reader’s mind to new possibilities and expand his level of enthusiasm and interest. The best headlines involve the reader in some way which virtually guarantees sustained attention-- at least until the reader finds the information he seeks, loses interest, or places an order.
4) “Headlines Simplify The Learning Curve"
Every headline serves to introduce whatever follows. As an opening or a lead-in, the role of the headline is to succinctly communicate the essence of the message it precedes.
Effective headlines and sub-headings reveal key bits of information often with the added power of emotion. A review of the various headings alone can often provide one with the gist of a given message. This makes it faster and easier to understand and remember.
When you make it easier for your prospects to read and comprehend
your messages, you increase the chances of your own success.
5) “Headlines Allow You To Deliver Your Biggest Bang Up-Front"
You have the opportunity to capture attention and interest at the outset, by using your most appealing selling point in the headline. If your strongest, most desirable product attribute fails to pull prospects in, surely nothing else you could ever say would do the trick, either.
The stronger your headline, the more readers that are exposed to your message will read on. Create every headline to command attention and inspire interest. The more alluring and irresistible you can make it, the more genuine prospects you’ll attract and ultimately, the better results you’ll achieve.
Headlines are powerful marketing tools when used correctly.
Take a good look at the headlines you’re using in your own ads, brochures, sales letters, and web pages. Keep an eye out for additional headline and sub-heading opportunities. Make your headlines impossible to miss and difficult to ignore and watch your results soar!
About the author:
Robert Boduch is the author of "Winning Website Sale Letters Program” - a web copywriting course that reveals the inside secrets top copywriters use to magnetically attract prospects and convert them into lifetime paying customers. You’ll discover how you can do it too!
==> http://www.marktse.com/winning-letters/
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