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Copywriting Makeover: Making An Emotional Connection - Part 2 of 2
by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the...
Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
Is re-centralization the new SEO and effective copy must have for CMS?
What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The Issue:
The Content Management...
Is Your Copy Upside Down?
by Karon Thackston © 2003 http://www.copywritingcourse.com As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t...
Writing The Before & After Formula
The Before and After Scenario is one of the
oldest, and best, methods used by advertisers and copywriters.
And why not? It works because it paints a vivid portrait for
your prospect of how he can realize a major change in his life.
...
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5 Sales Letter Tips To Explode Your Conversion Rate
Are you like me?
A little over a year ago, I started my first internet marketing
venture. I had a wonderful product - specifically, an eBook -
that I hard worked very hard on.
I bought my own domain name and web hosting, buying a huge
package to handle all the credit-card-throwing visitors I
thought I was going to get.
I then proceeded to write my sales letter. I actually spent
hours on it, tweaking it, making sure there were no spelling
mistakes, making sure it said exactly what I wanted it to say.
Finally, my website and my eBook were ready for the EXPLOSION of
sales I thought I was going to get. I set up a pay-per-click
advertising campaign to get visitors to my site.
I sat back, thinking all the online marketing was done - I was
just WAITING for the cash to come flowing in!
Guess what happened?
Nothing. Nobody bought my eBook!
What was the problem?! Part of the blame goes to my sales
letter. Don't get me wrong, it was good - but not good ENOUGH to
get visitors to buy.
How can you avoid my mistake and write a better sales letter
than what I had done? (Don't worry, I've gotten better ;) Follow
these tips and you'll be off to a good start.
1) "What's in it for me?" This is the most important thing to
keep in mind when you're writing your sales letter. Pretend to
be a visitor to your website. Why should they buy YOUR product
instead of XYZ Company's? What will it do for THEM? Will your
product be worth their hard-earned money? This tip is extremely
important.
2) "Make your headline INTERESTING." Your headline (big text at
the top of the sales letter) is almost certainly the most
important text on your sales letter. It MUST draw the reader in.
If you don't grab the reader's attention in a few seconds,
you've lost them forever. Make it interesting... for example,
instead of "Buy Oranges Cheap," you should say "Taste Heavenly
Sweet Florida Oranges for only $0.99!" Be creative.
3) Use testimonials. There's no greater tool to convincing
the
visitor of your product's value than testimonials. Some people's
sales letters are mostly testimonials! The testimonials can sell
your product for you. However, do NOT make fake testimonials. It
only will hurt your business in the end. Give away some copies
of your product away to people who agree to give a
testimonial/review of it in exchange. Have some friends tell you
what they think of it. Ask your current customers for their
experience with your product.
4) Create fear and desire in the reader's mind. This is very
powerful. Create a fear in the reader's mind that they will be
worse off if they don't have your product. Create a desire
feeling so that by the end of the sales letter, the reader is
hungry to try your product.
5) Make it easy and safe to order. You must tell the visitor
that it is completely safe to purchase your product through the
secure payment servers, and so on. You MUST have a secure
payment server or you might get in trouble with buyers' credit
card information being stolen. Also, you should accept credit
cards on your site. I recommend 1ShoppingCart (for physical and
digital products) or ClickBank (digital products only). These
are two of the well-known and trusted companies of the online
payment world. They both are secure and accept credit cards.
Please note that there MANY more tips and MUCH more to learn!
These are just a few tips! If you are *serious* about your own
online business, please check out MarketingTips: Internet
Marketing Secrets©
I HIGHLY recommend this internet marketing course and personally
own it. I can honestly say that it has helped my marketing
immensely! Take a look at it immediately. Click here:
Internet Marketing Secrets©
To your success,
Keith Gilbert
About the author:
Valuable tips on copywriting, writing sales letter, increasing
your conversion rate and improving your internet marketing and
online business, and more.
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