|
|
|
10 Tips for Aspiring Freelance Copywriters
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make...
5 Sales Letter Tips To Explode Your Conversion Rate
Are you like me?
A little over a year ago, I started my first internet marketing
venture. I had a wonderful product - specifically, an eBook -
that I hard worked very hard on.
I bought my own domain name and web hosting, buying a...
Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003 http://www.copywritingcourse.com Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the...
New Year's Resolutions for Writers
Whether you're an experienced writer looking to boost your
career or a complete novice desperate to break into the world of
freelance writing, there's a good chance that you'll be using
the New Year as the excuse you need to start a whole new...
Wild Bill's Top 30 Copy Writing Principles!
1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much...
|
|
| |
|
|
|
|
|
|
5 Secrets of Successful Copywriting
5 Secrets of Successful Copywriting
© 2004 David Garfinkel
Would you like your sales to go through the roof?
Of course you would. Who wouldn't?
I have found five secret "keys" that dramatically improve
the money-making ability of just about ANY sales message.
This discovery came from writing hundreds of successful
sales messages myself, and helping thousands of other people
improve their own skills at writing successful advertising
sales copy.
I've also found every time someone else gets better results
from what I have taught them, my own life improves. With
that in mind, here are the five secret "keys" for you to use
and profit from:
SECRET 1: Focus your advertising sales copy on ACTION.
Begin by getting crystal-clear on the action you want your
prospect to take. If it's to buy, then keep that in mind as
you write. Also, write in an "action" frame of mind. That
means use action words: walk, run, reach, touch, grab, pull,
put in your pocket.
Here's another action secret. In your imagination, figure
out how to move obstacles out of the way, so your prospect's
clear path to action is unobstructed and easy to follow.
And make it easy for your prospects to take the action you
want them to take.
SECRET 2: Don't sell your product!
I know that sounds contrary to common sense. But I promise
you will make far more sales if you visualize your product
as a SOLUTION to your prospect's most pressing problem… or
picture your product as the way to make the prospect's
fondest DREAM come true… or even describe your product as
the answer to becoming the PERSON the prospect most wants to
be.
Examples:
- Solution to problem: "Tired of copy that doesn't close?
With our system, you'll be writing killer copy every time!"
- Dream come true: "Here's how to create a Web site that
makes money for you every single day!"
- Become the person: "How would you like to become one of
the High Earners on the Web?"
SECRET 3: Provide proof of your promises.
Beginning copywriters need to face this fact, and
experienced copywriters need to be reminded:
No one is going to believe a single word you write.
Until you provide proof, that is.
Types of proof that work include simple facts that back up
your promise; testimonials showing how your product actually
did for someone what you say it can do for the prospect;
reasons why your product can do what you say it can do; case
studies showing results; and a summary of your own track
record, showing you know what you're talking about.
SECRET 4: Let your critics go wild.
Did you know that really good copy gets as many "thumbs
down" as it gets "thumbs
up?"
It's true. Here's why:
Really good copy spurs EMOTIONS in the people who read it.
Some of those people - the ones who want what you have -
will experience the emotions of desire and excitement.
But at the same time, other people - those who DON'T want
what you're offering - may find that your provocative copy
stirs feelings of distrust, discomfort, even outrage!
Don't worry about it! As long as your copy is legal and
ethical, it doesn't matter whether everyone likes it or not.
You don't need or want the approval of people who wouldn't
buy from you anyway.
Remember: If you're making sales, those sales are the only
compliments you should be looking for.
SECRET 5: Tell it like it is.
Notice: I didn't say WRITE it like it is. I said TELL it
like it is!
What's the difference?
It's simple. I'm telling you to write copy the same way you
would talk about what you're selling when your intention and
confidence is high, and you're excited!
You can even record yourself making a live, spoken sales
pitch; transcribe it; edit it; and use the transcript as
some of your hottest sales copy.
You see, great advertising sales copy is nothing more than a
red-hot sales presentation in written form. The more your
copy reads like you're having a live, high-energy
conversation with your prospect, the better your chances
will be of long-lasting sales success!
-----------------------------------------------------------
David Garfinkel is well known as "the world's greatest
copywriting coach." He has written sales letters, ads and
Web sites that have brought in millions of dollars, and,
just as important, he has helped thousands of other people
learn to do the same for themselves. David is author of
Killer Copy Tactics and Advertising Headlines That Make You
Rich. Visit: http://www.killercopytactics.com
**Attn Ezine Editors / Site Owners**
Feel free to reprint this article in its entirety
in your ezine or on your site so long as you leave
all links in place, do not modify the content and
include the resource box listed above.
If you do use this content, please shoot us a note
so we can take a look. Thanks.
Feel free to substitute your affiliate link in place of
our resource link in the resource box.
High paying program. Full details are at:
http://www.nitroaffiliates.com
About the Author
David Garfinkel is well known as "the world's greatest copywriting coach." He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich.
|
|
|
|
|
| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
|
| Copywriting - Wikipedia, the free encyclopedia |
| As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
| en.wikipedia.org |
|
| Copywriting - SEO Copywriting - Learn copywriting |
| Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
| www.copywriting.com |
|
| Copywriting 101 | Copyblogger |
| Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
| www.copyblogger.com |
|
| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
|
| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
|
| Advertising & Online Copywriting, Search Engine Copywriting ... |
| Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
| www.marketingwords.com |
|
| Free tutorials on copywriting, web content, advertising, internet ... |
| How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
| www.adcopywriting.com |
|
| Copywriting: See what people are saying right now on Technorati |
| See all blog posts tagged with copywriting on Technorati. |
| www.technorati.com |
|
| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
| Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
| www.divinewrite.com |
|
| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
|
| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
| www.websiteconversionexpert.com |
|
| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
| www.textwizard.com |
|
| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
| www.37signals.com |
|
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
|
| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
|
| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
|
| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
|
| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
| www.lindawestphal.com |
|
| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
|
|