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"How To Get Started With A Career In Copywriting"
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
It's Time To Start That "Swipe" File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing. Craft comes first. Art follows. You learn the craft of...
Review: Landing Page Handbook: How to Raise Conversions
by Karon Thackston © 2005 http://www.marketingwords.com/landingpage.html If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out...
Segmenting Your Target Audience Through Your Copywriting
by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of...
To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy. Tim had a phenomenal...
 
5 Ways to Get More Results from Your Web Copy

1) Don’t just emphasize benefits. Emphasize value as well.

Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump up the copy with some value in dollars and cents.

Announcing Popcorn Facials. An innovative new scrub that uses the exfoliating power of popcorn to smooth away your wrinkles and dead skin cells. With Popcorn facials, your skin will look sexier, younger, not to mention yummier in a matter of days instead of weeks. Best of all, as a new customer, you’ll receive this popcorn facial mask for only $4.95…that’s an astounding $10 worth of savings.

2) Keep it short. Keep scrolling to a minimum.

The more they have to scroll, the more customers you’re likely to lose. If you have long pages of copy and pictures, consider breaking it up into separate pages. Or, you can place internal links within the copy. Alternatively, you can place a table of contents at the beginning -- Anything that’ll keep your customers from strolling because of excessive scrolling.

3) Be eye-friendly.

Nothing instills eye fatigue like a block of seemingly


endless black and white text. You can beat this by including bullets, pictures, indented paragraphs, etc. White space breaks your copy into more manageable chunks.

Your reader will be grateful and more likely to read your copy because the task won’t seem as daunting.

4) Get attention with your headlines.

Think of your headlines as shortcuts. At first glance, these informative nuggets should give your customers a one-sentence summary echoing your customers’ thoughts, “How does this benefit me?” Without the headlines, your readers will be likely skip over the most important information in your copy.

5) The golden rule of copywriting…Tell them what to do!

A necessity, it may seem pushy but a call to action is a must needed statement in your copy. It should tell the reader not only what to do, but also how to do and when to do it.

For instance, instead of saying click here say, “visit this site today for the latest advice and best tips on how to lose 5 lb in less than a week…” The more specific you are the better.

About the Author

Vanessa Selene Williams is a freelance writer based in Cataula, Georgia. You can visit her onlne at http://corp.vswilliams.com

 

Copywriting . Net
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Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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  • 10 must haves for your best selling ebook

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  • an seo copywriting makeover turning not into hot part 1 of 2

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  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

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  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

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  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

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  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

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  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

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  • charles brown

  • choosing keywords that bring the best results

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  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

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  • creating a search engine copywriting plan

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  • do you make this big mistake writing your articles

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  • dreading the writing assignment outlines to the rescue

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  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

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  • freelance copywriting advice 1 take the scary jobs

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hiring a great copywriter

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  • how a book is born one authors story

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  • how being a good listener can make you a successful copywriter

  • how freelancers can expand their business using personal coaching

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  • how to emotionally charge your sales letters to boost sales

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  • how to find a copywriting school

  • how to find freelance copywriting jobs

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  • how to get 50 of your freelance fee up front and a whole lot more

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  • how to succeed as a writer

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  • how using a drop capital increased my ebook sales by 40

  • image and name recognition can provide a constant stream of referrals

  • increasing conversions through action oriented copywriting

  • index

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  • is it time for a copy facelift

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  • is your copy upside down

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  • its time to start that swipe file

  • keyword article writing the key to your success

  • knowing copywriting basics how to get ahead in your copy writing business

  • knowing your market the key to good sales copy

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  • long copy sales letters on the web hype or not

  • long copy vs short copy if youre still debating this youre missing the point

  • long sales letters vs short sales letters

  • lower cost increase conversion of your adwords ads

  • make your sales copy believable

  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

  • nip and tuck three quick tricks for writing seo copy

  • nobody likes a rambler

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  • online copywriting vs writing copy for print

  • out of focus ads can cost you customers

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  • power writing 101 tips and tricks to get you taken seriously

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  • proof reading the in audible art form

  • published but not paid part ii how to extract payment from sticky fingered editors

  • published but not paid part i start right to avoid problems

  • pumping up the emotional side of gizmos widgets and powdered eggs

  • q a for writers editors and publishers thoughts from your peers on life and work part one

  • q a for writers editors and publishers thoughts from your peers on life and work part two

  • revealed the 12 500 copywriting formula

  • review landing page handbook how to raise conversions

  • review michael mastersons accelerated program for six figure copywriting

  • review the step by step copywriting course

  • review words that sell

  • rotator

  • rules regs and recommendations for search engine copywriting

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  • secrets of writing a business website homepage

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  • sell more by showing consequences

  • seo copywriter finding the website writer you really need

  • seo copywriting in the wake of the florida update

  • seo copywriting makeover finding the right trigger

  • seo copywriting makeover good rankings but no sales part 1 of 2

  • seo copywriting makeover good rankings but no sales part 2 of 2

  • short copy understanding its purpose can increase sales

  • should you use ghostwriters that are a dime a dozen

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  • solutions for the struggling article writer

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  • some copy tips from an old hand

  • some faqs for aspiring copywriters

  • so you want to be a copywriter

  • sticks stones and lawyers

  • strategic copywriting so much more than text optimization

  • subtle emotion the key to copy that works

  • super adjectives boost the power of your copy

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  • s can increase search engine positioning

  • ten tips for writing effective web copy

  • theyre searching so why arent they buying

  • the 12 500 copywriting formula

  • the art of reading your buyers mind

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  • the author within

  • the best freelance job boards for writers

  • the best place to put seo copy on your web page

  • the bible the source of all copywriting secrets

  • the importance of a website copywriter

  • the magic free offer

  • the minds fancy dress party or brainstorming with contentclix copywriters

  • the most profitable product in the world you can ever sell

  • the nlp secret that makes your words sell

  • the not so mysterious art of getting clients

  • the no 1 ecommerce solution tip for you

  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

  • the right words can make you wealthy

  • the secret power of words

  • the story of the hypnotic writing monkey

  • the story the most powerful marketing tool on the planet

  • the strange avalanche iceman headline techniqu

  • the top 7 rules of power copywriting

  • the truth about selling e books on the internet

  • the worlds most powerful marketing tool

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  • the writers dilemma should you write for free

  • the writer s dilemma should you write for free

  • three steps to pump up the drama in your copy

  • three ways journaling can boost your creativity and your business

  • tips on finding and hiring a good copywriter

  • top 3 reasons why your headlines fail

  • top 3 rules for writing effective copy

  • top ten great headline ideas

  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

  • use a guarantee in your headline to increase trust

  • use grammar as a marketing weapon

  • using resell rights to get traffic and subscribers

  • want to stop leaving your prospects feeling naked use thecurious power of three

  • weaving words for the web

  • web copywriting for international markets

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  • whats so different about writing web copy

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  • what a c i a black ops officer taught me about copywriting

  • what is advertising and what does it mean on the internet

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  • wild bills top 30 copy writing principles

  • wild bill s top 30 copy writing principles

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