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9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you. Web Marketing Series It's pretty much a given...when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best...
Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or...
Does Your Copywriting Trigger What Makes Your Visitors Buy?
You study your website stats and see the amount of traffic coming through. Nice numbers. But when you compare your traffic against your sales, what do you get? A small fraction of 1%? Wouldn't you love to see those conversions grow? But how can you...
Don't neglect the power of repetition
If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious...
Three Steps To Pump Up The Drama In Your Copy
All the world’s a story. Video games have storylines; newspapers report stories; country music lyrics tell a sad tale. At a quick glance it would appear that fiction writing and copywriting are two mutually exclusive disciplines. But it just...
 
5 Ways to Get More Results from Your Web Copy

1) Don’t just emphasize benefits. Emphasize value as well.

Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump up the copy with some value in dollars and cents.

Announcing Popcorn Facials. An innovative new scrub that uses the exfoliating power of popcorn to smooth away your wrinkles and dead skin cells. With Popcorn facials, your skin will look sexier, younger, not to mention yummier in a matter of days instead of weeks. Best of all, as a new customer, you’ll receive this popcorn facial mask for only $4.95…that’s an astounding $10 worth of savings.

2) Keep it short. Keep scrolling to a minimum.

The more they have to scroll, the more customers you’re likely to lose. If you have long pages of copy and pictures, consider breaking it up into separate pages. Or, you can place internal links within the copy. Alternatively, you can place a table of contents at the beginning -- Anything that’ll keep your customers from strolling because of excessive scrolling.

3) Be eye-friendly.

Nothing instills eye fatigue like a block of seemingly


endless black and white text. You can beat this by including bullets, pictures, indented paragraphs, etc. White space breaks your copy into more manageable chunks.

Your reader will be grateful and more likely to read your copy because the task won’t seem as daunting.

4) Get attention with your headlines.

Think of your headlines as shortcuts. At first glance, these informative nuggets should give your customers a one-sentence summary echoing your customers’ thoughts, “How does this benefit me?” Without the headlines, your readers will be likely skip over the most important information in your copy.

5) The golden rule of copywriting…Tell them what to do!

A necessity, it may seem pushy but a call to action is a must needed statement in your copy. It should tell the reader not only what to do, but also how to do and when to do it.

For instance, instead of saying click here say, “visit this site today for the latest advice and best tips on how to lose 5 lb in less than a week…” The more specific you are the better.

About the Author

Vanessa Selene Williams is a freelance writer based in Cataula, Georgia. You can visit her onlne at http://corp.vswilliams.com

 

Copywriting . Net
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Copywriting - Wikipedia, the free encyclopedia
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
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Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
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FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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  • copywriting makeover know where your customers are in the buying process part 1 of 2

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  • copywriting makeover making an emotional connection part 1 of 2

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  • copywriting makeover search engine friendly can also mean visitor friendly

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

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  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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