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A Copywriter Speaks: Hey, Give Me Back My Pen!
It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness...

How To Emotionally-Charge Your Sales Letters To Boost Sales
Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded....

Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.
You have permission to publish this article electronically or in print, free of charge, as long as the byline at the end of this article is included. A courtesy copy of your publication would be appreciated. Pumping Up The Emotional Side Of Gizmos,...

The Bible - The Source Of All Copywriting Secrets
I've been a student of the Bible for practically all my life. There is a lot of reason why this book remains the number one best-seller year after year. I think that it is the source of ALL wisdom, yes, including successful copywriting! What...

What a C.I.A. Black Ops Officer Taught Me About Copywriting
When I was in the Air Force, I had the opportunity to attend a very "special" training course taught by very "special" instructors. One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special...

 
A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money


COPYWRITING

After determining what we are going to sell, the next task is to effectively convey our message.

Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.

Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business.

Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no.

The Mechanics of Writing an Ad. - Blueprint for Success.

Now comes the challenge of creating that winning AD.

Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.


  • Get Attention- You want to get their attention in the headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on the promise. Here are some examples of attention grabbing headlines:


    1. The top 10 reasons of why Internet start-ups fail in their first year.

    2. Learn the secrets to enjoying a long and healthy life.

    3. 50 ways Internet marketers are making a fortune.

    4. A millionaire’s secret method exposed.

    5. How to build a fortune with only $20.

    6. What your local government doesn’t want you to know.

    7. Cut your household expenses by 20% using these strategies.

    8. Researches discover a miracle healer that could possibly cure millions of people.

    9. If you qualify, you will receive a week at the beach…absolutely free!

    10. You are personally invited to take advantage of this once in a lifetime special offer.

    11. The book that made many people wealthy and it’s yours absolutely free!

    12. Get your $1000 check from the federal government.

    13. How reading Tom’s book saved my life.

    14. This is your last chance to win a free Caribbean cruise.

    15. A Million Dollars is awaiting you at the finish line.

    16. This software will improve performance by 50%.

    17. Are you bored with life?

    18. Receive a 6 months subscription to a magazine of your choice, no commitments.

    19. Are you paying too much for health insurance?

    20. Warning! These proven facts are beneficial to your health.



  • Create Interest- Get them wanting to know more about your product and to continue reading the ad.

  • Get them excited- “Sell the sizzle not just the steak”. In other words, offer benefits and solutions don’t just list the features of your product. Use powerful words, such as: New and improved--Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincing the reader that your product will solve a problem and create the ultimate pleasure for them is extremely important.

  • Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.


    Finally, take the “Blueprint For Success outline” and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation.).

    I will use a previous example of a PFBS


    statement from the ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy.

    Problem:


    Spending too much money on advertising

    Feature:


    Low cost marketing.

    Benefit:


    Save money

    Solution:

    Cutting ad budget while increasing profit

    The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad.

    My product “Internet Marketing On A Shoestring Budget” offers the following feature, benefit and solution that address this problem.

    Feature:


    Low cost marketing.

    Benefit:


    Save money

    Solution:


    Cutting ad budget while increasing profit

    Sample Ad.

    Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.

    Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products.

    Note: You may want to shorten this ad if paying on a word or line basis.

    How my ad copy follows the “Blueprint For Success outline”


    • Get Attention- In the headline, I used the phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to get the readers attention.

    • Create Interest- The beginning of the ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to get the reader wanting more information about the product and to continue reading the ad

    • Get them excited-The body of the ad: Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. My purpose here was to get the reader excited and to create desire for the product.

    • Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. This is where I gave them a reason to act now.


    In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers.

    Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task.

    Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the “Blueprint For Success Outline”.

    Finally, take the “Success outline” and insert information that pertains to your particular business. Here again the PFBS (Problem, Feature, Benefit and Solution) equation could be used.

    Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don’t get discouraged try different approaches until you find a “true winner”.

    Eric Borden is the Publisher of Internet Marketing Ideas Explored. www.ideasexplored.com. This ezine explores hot products and hidden markets for online selling. In this publication you will find information on in demand products and methods in which to market them.


    ejborden@ideasexplored.com


  •  

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  • 10 must haves for your best selling ebook

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  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

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  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

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  • avoid the big advertising mistakes

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  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

  • can anyone succeed as a freelance copywriter

  • can you become a freelance copywriter in los angeles

  • can you really make a fortune off of reprint rights

  • case in point what you need to know about link popularity

  • charles brown

  • choosing keywords that bring the best results

  • clever headlines usually flop are you being too clever for your own good

  • commercials that confuse confound and sell nobody anything

  • common mistakes that can kill your web copy

  • copywriter rates getting the facts beforehand

  • copywriting 101 the exclamation point friend or foe

  • copywriting aida is more than an opera

  • copywriting and your five senses

  • copywriting businesses how can i get started

  • copywriting engage prospects by involving their senses

  • copywriting faqs

  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

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  • copywriting that sells

  • copywriting tips for sales generating brochures

  • creating a search engine copywriting plan

  • creative website copywriting why it impresses both customers and search engines

  • cure for boring corporate communications

  • discover your creativity

  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

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  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

  • do you want to sell more then stop trying to be everything to everybody

  • dreading the writing assignment outlines to the rescue

  • energize your sales copy to increase your sales

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  • enough with the upsells already

  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

  • features vs benefits vs end results

  • finally an exciting way to generate qualified leads and get your prospects all fired up about you

  • five essential steps to set up your authors web site

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  • five secrets of writing great sales copy

  • five sections of your copy guaranteed to get read

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  • fixing bad web site copy

  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

  • freelance copywriting how to negotiate rates

  • freelance writers how to partner with your competition

  • freelance writing on the internet

  • getting looked over without getting overlooked

  • getting people to part with their money the old fashioned way

  • get discovered through press releases

  • get your reader to act now

  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

  • heres a simple selling secret for how to turn 2 words into 44 590 dollars selling softdrinks

  • hiring a great copywriter

  • hitching a ride on current events

  • hotel internet marketing and the secret of copywriting

  • how a book is born one authors story

  • how a book is born one author s story

  • how being a good listener can make you a successful copywriter

  • how freelancers can expand their business using personal coaching

  • how i learned to make my writing pay and you can do it too copywriting is easy money

  • how to become a freelance copywriter in new york

  • how to become a freelance grant writer

  • how to benefit from e zine articles

  • how to create winning concepts and copy every time even when faced with a terrifying job

  • how to emotionally charge your sales letters to boost sales

  • how to enhance the personal appeal of your sales letter

  • how to find a copywriting school

  • how to find freelance copywriting jobs

  • how to find freelance jobs writing about food

  • how to get 50 of your freelance fee up front and a whole lot more

  • how to get b2b clients a primer for copywriters

  • how to get immediate response to your sales pitch

  • how to get started with a career in copywriting

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  • how to get your prospects to do exactly what you want by tormenting their brains

  • how to harness the real power of the p s

  • how to increase your copywriting success

  • how to make a career out of copyediting and proofreading

  • how to make the most of your website copywriter

  • how to make your headlines sell

  • how to make your sales letters bullet proof

  • how to make your web copy better

  • how to negotiate rates with a freelance copywriting expert

  • how to pluck fresh new ideas for writing killer sales copy straight out of thin air

  • how to price a job correctly even when youre totally stumped

  • how to ramp up your business with sizzling ad copy

  • how to snag that freelance writing job

  • how to stop leaving money on the table and get paid your worth every time

  • how to succeed as a writer

  • how to write ad copy that sells

  • how to write killer sales copy

  • how to write little tiny adwords ads that bring giant sized profits

  • how to write persuasive subject lines

  • how to write the web site that sells

  • how to write to mars and venus

  • how using a drop capital increased my ebook sales by 40

  • image and name recognition can provide a constant stream of referrals

  • increasing conversions through action oriented copywriting

  • index

  • interactive sales letter skyrockets conversions with 2 simple questions

  • is it time for a copy facelift

  • is it worth hiring a professional copywriter

  • is it worth paying for professional copywriting

  • is re centralization the new seo and effective copy must have for cms

  • is your copy upside down

  • its a dog eat dog world in the freelance work marketplace

  • its time to start that swipe file

  • keyword article writing the key to your success

  • knowing copywriting basics how to get ahead in your copy writing business

  • knowing your market the key to good sales copy

  • leverage the power of article marketing

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  • live brainstorming session

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  • long copy vs short copy if youre still debating this youre missing the point

  • long sales letters vs short sales letters

  • lower cost increase conversion of your adwords ads

  • make your sales copy believable

  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

  • nip and tuck three quick tricks for writing seo copy

  • nobody likes a rambler

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  • online copywriting vs writing copy for print

  • out of focus ads can cost you customers

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  • power writing 101 tips and tricks to get you taken seriously

  • preparing a business proposal

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  • proof reading the in audible art form

  • published but not paid part ii how to extract payment from sticky fingered editors

  • published but not paid part i start right to avoid problems

  • pumping up the emotional side of gizmos widgets and powdered eggs

  • q a for writers editors and publishers thoughts from your peers on life and work part one

  • q a for writers editors and publishers thoughts from your peers on life and work part two

  • revealed the 12 500 copywriting formula

  • review landing page handbook how to raise conversions

  • review michael mastersons accelerated program for six figure copywriting

  • review the step by step copywriting course

  • review words that sell

  • rotator

  • rules regs and recommendations for search engine copywriting

  • sales headline copywriting two quick steps to success

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  • secrets of writing a business website homepage

  • segmenting your target audience through your copywriting

  • sell more by showing consequences

  • seo copywriter finding the website writer you really need

  • seo copywriting in the wake of the florida update

  • seo copywriting makeover finding the right trigger

  • seo copywriting makeover good rankings but no sales part 1 of 2

  • seo copywriting makeover good rankings but no sales part 2 of 2

  • short copy understanding its purpose can increase sales

  • should you use ghostwriters that are a dime a dozen

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  • solutions for the struggling article writer

  • solving the i get tons of traffic but no sales mystery

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  • some faqs for aspiring copywriters

  • so you want to be a copywriter

  • sticks stones and lawyers

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  • subtle emotion the key to copy that works

  • super adjectives boost the power of your copy

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  • theyre searching so why arent they buying

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  • the art of reading your buyers mind

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  • the author within

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  • the bible the source of all copywriting secrets

  • the importance of a website copywriter

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  • the minds fancy dress party or brainstorming with contentclix copywriters

  • the most profitable product in the world you can ever sell

  • the nlp secret that makes your words sell

  • the not so mysterious art of getting clients

  • the no 1 ecommerce solution tip for you

  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

  • the right words can make you wealthy

  • the secret power of words

  • the story of the hypnotic writing monkey

  • the story the most powerful marketing tool on the planet

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  • the top 7 rules of power copywriting

  • the truth about selling e books on the internet

  • the worlds most powerful marketing tool

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  • the writers dilemma should you write for free

  • the writer s dilemma should you write for free

  • three steps to pump up the drama in your copy

  • three ways journaling can boost your creativity and your business

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  • top ten great headline ideas

  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

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  • use a guarantee in your headline to increase trust

  • use grammar as a marketing weapon

  • using resell rights to get traffic and subscribers

  • want to stop leaving your prospects feeling naked use thecurious power of three

  • weaving words for the web

  • web copywriting for international markets

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  • what a c i a black ops officer taught me about copywriting

  • what is advertising and what does it mean on the internet

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  • what is your trail of bread crumbs

  • what is your unique selling proposition youre leaving money on the table if you dont have one

  • what seo copywriting is and isnt

  • what s so different about writing web copy

  • when less is more when it comes to writing your sales copy

  • where to find the best copywriting clients

  • where to find writing jobs online

  • why copywriting is the secret to your online success

  • why good copywriting matters

  • why jerks win at direct marketing

  • why should i bother with optimised copywriting

  • why should i bother with optimised online copywriting

  • why write articles to promote your book

  • wild bills top 30 copy writing principles

  • wild bill s top 30 copy writing principles

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  • wording up your website

  • writers block begone

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  • your site map spider food or just a light snack