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Are You Content With Your Web Articles? 5 Ways to Dominate Your Niche With Copy that Rocks
Web articles - they're immensely popular these days, for the
simple reason that you can broadcast your name and URL all over
the web with them. Trouble is, everybody's doing it... and that
means major competition in ALL categories! So the question is:
How will you keep your reader focused on YOUR article and not
the other guy's? Read on for Killer Article-Writing Secrets that
Will Bump You Up on the Popularity Charts!
1. Write Power Headlines.
Which of these sounds better: "5 Ways to Create Better Web
Articles," or "5 Ways to Dominate Your Niche with Articles that
Rock"? Your headlines MUST pop off the page, and that means
slipping those dynamic power words in whenever you can. And
don't forget the search engines. Give the Google Monster
something to snack on: popularly searched keyword terms in the
first three words of your article's headline. You can find
related keyword search terms right here:
http://inventory.overture.com/d/searchinventory/suggestion/
2. Make it Meaty.
Remember how peeved you were last time you clicked that article
with the awesome headline only to start reading and find out
that the author had virtually NOTHING to say? What makes an
article 'meaty'? Specifics as opposed to generalizations. You
MUST think details. Instead of saying "Download a free web
editor," direct the reader to a specific website: "Download a
free web editor at http://nvu.com."
3. Talk it Through.
Here's something that so many new authors forget: in your
article, you want to have a conversation with your reader. That
means natural emphatic pauses, strong pacing... and yes, even
permission to use
colloquial speech! (Did you notice that
pacing, by the way? How'd she do that?) You're allowed and even
encouraged to have fun while writing. Your best bet: pretend
you're writing an email to a friend, and then let the story flow.
4. Add Those Keywords.
What are keywords? Popularly searched terms that web surfers use
to look up information in the search engines. You can find out
what folks are hunting for by going to that Overture tool we
talked about earlier, which is here:
http://inventory.overture.com/d/searchinventory/suggestion/.
Plug in your category and sprinkle the resulting phrases
throughout your article. Use keywords liberally in your headline
and first paragraph!
5. Give Away Freebies.
Share your favorite tools and web resources (notice I did that
here) with your readers, and see how fast you become one of the
top authors in your niche. People LOVE free stuff... and if you
don't share, some other guru will.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.
About the author:
Dina Giolitto is a copywriting consultant and ghostwriter with
over 10 years of experience writing corporate print materials
and web content. Trust her with your next e-book, article series
or web project, and make a lasting impression on your audience
of information-hungry prospects. Visit http://www.wordfeeder.com
for more details.
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Michele PW |
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