Search
Related Links

 

 

Informative Articles

3 Inside Secrets To Making You Richer Using Direct Mail
Making money using direct mail isn't easy. And anyone who tells you it is, is lying. To run a successful direct mail campaign, you must have a compelling offer... amazing copy... and most important... the right list to mail to. And even if you...
Finally, An Exciting Way To Generate Qualified Leads...And... Get Your Prospects All Fired-Up About You
I'm going to reveal a lead-generation selling formula, you can make a fistul of dollars with. It's a lot of fun to use, but it's often over-looked. Want to know what it is? O.K., I'll tell you. It's... Sweepstakes! And here's how you can...
Getting Looked Over, Without Getting Overlooked:
*Scanning and Skimming Practices* Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read." Most readers will either...
How To Get 50% of Your Freelance Fee Up Front --And a Whole Lot More!
This is valuable content from my free online newsletter, the FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared with my subscribers the secret to getting at least 50% of your freelance fee up front, plus a whole host of other...
Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO...
 
Attention Deficit Sales Letter Disorder

For any marketer, attention is a precious commodity. With consumers bombarded with thousands of advertising messages each day the question of how to make your message stand out of the crowd becomes even more critical.

Any successful sales letter must accomplish two things:

1. It must sell the prospect on reading the sales message all the way through

2. It must lead the prospect to the most desired action, whether it's to make a purchase or subscribe to your newsletter.

If the copywriter fails at Step 1, then Step 2 becomes an impossibility. In other words, it's unfeasible to make a sale if the sales message is not read. Many copywriters overlook Step 1 and therefore even though they have a great offer and close, the message is not "attractive" to read. The bottom line is that the sales letter suffers from Attention Deficit Sales Letter Disorder - ADSLD!

Direct marketers know that half the battle is won if they can just get their letters opened. Much thought and testing go into determining the size, design, color, message and layout of the mailing envelope. These marketers know that if that envelop is not opened, then the letter is not read and the sale is not made. Simple.

For the online marketer, there are no envelopes to be opened even though some webmasters create a Flash introductory page that can act like an envelope. When a prospect comes to a website the message is there to be read. But how can this prospect be enticed into reading the sales letter all the way through?

Here are a number of ways that I remedy ADSLD for my copywriting clients:

1. Several tests have shown that a RED headline gets attention over any other font color choice. Red is often associated with danger but it also says, "This is important, read me!"

2. Remove anything from the page that doesn't support the sales message or distracts from the sales message. This includes most animated graphics and bright colors for the page background that competes with the foreground text. Nothing beats just plain black font against a white background. If you can keep the number of colors used to three or less, this will also help readability.

3. Keep the text table width under 700 px. If the text is set too wide then it becomes tedious to read from one line to the next because too much head and eye movement is involved.

4. The headline must engage the reader to read the rest of the message immediately. Headlines that work best are those that promise a BIG benefit for READING the letter, induce some curiosity and written in large bold type. It should also have some 'newsy' element to it as well.

5. The format and layout of the sales letter should be inviting to read. 12 pt. Arial font works well online, paragraphs kept under five lines and appropriate highlighting, bolding and subheads all make the letter appear easy to read.

6. The


lead in, or the hook for the sales letter must arrest the attention of the reader and seduce them into wanting to read the entire letter. This can be best done by making a bold promise for reading the letter itself. Great hooks include stories, factual statements of a surprising kind and a strong testimonial from a user of the product. Whatever method is used the lead in has to break into the conversation that is already taking place in the readers head. Using popular news items you know that will be familiar to your target audience is another effective strategy.

7. There should be prompts all along the letter that encourages the reader to keep reading. This could be as simple as writing: "Keep reading ..." One of the best strategies is to begin a thought process and break it with another subject and return to complete the thought later. This can be done simply by writing, for example, "I'll tell you how I lost 38 lbs in just 3 weeks, but before I do so let me tell you ... [other parenthetical idea or story goes here]" You've planted an initial idea that requires resolution and the reader must continue reading to gain it.

8. Be UNIQUE. If all of the sales letters in your industry looks and reads the same then why should a prospect read yours? You should try to go for a unique look and feel for your website. This may mean using a mascot, a humorous twist in your message or what can be more unique that your picture or story? The fact is that you want to stand out from the crowd and don't be afraid to push the envelope sometimes. One of the cardinal sins of copywriting is to be boring.

9. Focus your message on the reader not on your company or product. This is a major downfall of big corporation who think that everyone should just know how great their companies are. But your prospect is basically motivated by selfish desires. The questions you must be answering all through the sales letter is "What's in it for your reader?"

Often there is a debate about just how long a sales letter should be. Keep in mind that any person will read a 1,000 page book if it's all about them. About your company? ... that's another story altogether.

With thousands of marketers coming online you'll need to fight more and more for the ATTENTION of your prospects. I've been able to use these same tips I'm sharing with you to win attention and increased profits for my copywriting clients. You can do the same for your marketing message as well.

About the author:

Ray L. Edwards is a master copywriter, published author and Internet Marketing Consultant. His copywriting clients have claimed up to 1,600% increase in their comversion rates just from using his services. He is an expert in writing sales copy for the web. He has studied extensively the relationship between website structure and design as a factor in internet sales success. You may get more tips at: http://www.webcopy-writing.com

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
www.elance.com
 
 

 
Content Menu
  • 10 must haves for your best selling ebook

  • 10 successful strategies for profitable sales letters

  • 10 things to expect from your seo copywriter

  • 10 things you should expect from your it copywriter

  • 10 things you should expect from your website copywriter

  • 10 tips for aspiring freelance copywriters

  • 10 tips for tech writers

  • 10 ways to start an internet salesletter

  • 11 things you must know before hiring a copywriter

  • 12 copywriting tips to make your advertising more profitable

  • 12 low cost or no cost techniques to snag lucrative freelance writing assignments asap

  • 19 secrets to making your ad copy more effective

  • 22 questions to ask before you write a single word

  • 22 ways to make money as a writer

  • 25 points to create your own winning sales letters

  • 2 ways to really connect with your customer in your copywriting

  • 32 point copywriting checklist to bulletproof your copy

  • 35 revenue increase from your website

  • 3 inside secrets to making you richer using direct mail

  • 3 keys to better online copywriting

  • 3 lessons from a marketing superstar

  • 3 quick tips to becoming an instant copywriting genius

  • 3 steps to better sales copywriting

  • 3 strange and twisted copywriting tactics

  • 3 tips for writing better headlines

  • 4 tips for writing successful swipe copy

  • 5 insider secrets to million dollar sales letters

  • 5 keys to copywriting for site visitors and search engines

  • 5 key reasons why great copywriting will always be your most important business skill

  • 5 reasons why headlines are the single most important part of all

  • 5 sales letter tips to explode your conversion rate

  • 5 secrets of successful copywriting

  • 5 ways to get more results from your web copy

  • 5 ways to profit from other peoples products

  • 6 ways to leverage technical articles

  • 7 steps you must take before writing a word of copy

  • 7 valuable tips for article writers

  • 8 tips for writing a knock em dead headline

  • 9 essential items your website copywriter must know about your business before writing a word

  • 9 tips for better copywriting

  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

  • can anyone succeed as a freelance copywriter

  • can you become a freelance copywriter in los angeles

  • can you really make a fortune off of reprint rights

  • case in point what you need to know about link popularity

  • charles brown

  • choosing keywords that bring the best results

  • clever headlines usually flop are you being too clever for your own good

  • commercials that confuse confound and sell nobody anything

  • common mistakes that can kill your web copy

  • copywriter rates getting the facts beforehand

  • copywriting 101 the exclamation point friend or foe

  • copywriting aida is more than an opera

  • copywriting and your five senses

  • copywriting businesses how can i get started

  • copywriting engage prospects by involving their senses

  • copywriting faqs

  • copywriting for seo

  • copywriting for the non english speaking audience

  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

  • copywriting techniques for a great body

  • copywriting that sells

  • copywriting tips for sales generating brochures

  • creating a search engine copywriting plan

  • creative website copywriting why it impresses both customers and search engines

  • cure for boring corporate communications

  • discover your creativity

  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

  • does your copy look fake to the search engines

  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

  • do you want to sell more then stop trying to be everything to everybody

  • dreading the writing assignment outlines to the rescue

  • energize your sales copy to increase your sales

  • engage your customer write about benefits

  • enough with the upsells already

  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

  • features vs benefits vs end results

  • finally an exciting way to generate qualified leads and get your prospects all fired up about you

  • five essential steps to set up your authors web site

  • five keys to leaner and meaner copywriting

  • five secrets of writing great sales copy

  • five sections of your copy guaranteed to get read

  • five steps to online copywriting success

  • fixing bad web site copy

  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

  • freelance copywriting how to negotiate rates

  • freelance writers how to partner with your competition

  • freelance writing on the internet

  • getting looked over without getting overlooked

  • getting people to part with their money the old fashioned way

  • get discovered through press releases

  • get your reader to act now

  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

  • heres a simple selling secret for how to turn 2 words into 44 590 dollars selling softdrinks

  • hiring a great copywriter

  • hitching a ride on current events

  • hotel internet marketing and the secret of copywriting

  • how a book is born one authors story

  • how a book is born one author s story

  • how being a good listener can make you a successful copywriter

  • how freelancers can expand their business using personal coaching

  • how i learned to make my writing pay and you can do it too copywriting is easy money

  • how to become a freelance copywriter in new york

  • how to become a freelance grant writer

  • how to benefit from e zine articles

  • how to create winning concepts and copy every time even when faced with a terrifying job

  • how to emotionally charge your sales letters to boost sales

  • how to enhance the personal appeal of your sales letter

  • how to find a copywriting school

  • how to find freelance copywriting jobs

  • how to find freelance jobs writing about food

  • how to get 50 of your freelance fee up front and a whole lot more

  • how to get b2b clients a primer for copywriters

  • how to get immediate response to your sales pitch

  • how to get started with a career in copywriting

  • how to get your customers to trust your website

  • how to get your prospects to do exactly what you want by tormenting their brains

  • how to harness the real power of the p s

  • how to increase your copywriting success

  • how to make a career out of copyediting and proofreading

  • how to make the most of your website copywriter

  • how to make your headlines sell

  • how to make your sales letters bullet proof

  • how to make your web copy better

  • how to negotiate rates with a freelance copywriting expert

  • how to pluck fresh new ideas for writing killer sales copy straight out of thin air

  • how to price a job correctly even when youre totally stumped

  • how to ramp up your business with sizzling ad copy

  • how to snag that freelance writing job

  • how to stop leaving money on the table and get paid your worth every time

  • how to succeed as a writer

  • how to write ad copy that sells

  • how to write killer sales copy

  • how to write little tiny adwords ads that bring giant sized profits

  • how to write persuasive subject lines

  • how to write the web site that sells

  • how to write to mars and venus

  • how using a drop capital increased my ebook sales by 40

  • image and name recognition can provide a constant stream of referrals

  • increasing conversions through action oriented copywriting

  • index

  • interactive sales letter skyrockets conversions with 2 simple questions

  • is it time for a copy facelift

  • is it worth hiring a professional copywriter

  • is it worth paying for professional copywriting

  • is re centralization the new seo and effective copy must have for cms

  • is your copy upside down

  • its a dog eat dog world in the freelance work marketplace

  • its time to start that swipe file

  • keyword article writing the key to your success

  • knowing copywriting basics how to get ahead in your copy writing business

  • knowing your market the key to good sales copy

  • leverage the power of article marketing

  • limited time only shh its a secret

  • live brainstorming session

  • long copy sales letters on the web hype or not

  • long copy vs short copy if youre still debating this youre missing the point

  • long sales letters vs short sales letters

  • lower cost increase conversion of your adwords ads

  • make your sales copy believable

  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

  • nip and tuck three quick tricks for writing seo copy

  • nobody likes a rambler

  • no more estate agent fees

  • one simple idea

  • online copywriting vs writing copy for print

  • out of focus ads can cost you customers

  • personalize your headlines for increased profits

  • power writing 101 tips and tricks to get you taken seriously

  • preparing a business proposal

  • progressive headlines guide customers to buy

  • promise crafting the heart of copywriting

  • proof reading the in audible art form

  • published but not paid part ii how to extract payment from sticky fingered editors

  • published but not paid part i start right to avoid problems

  • pumping up the emotional side of gizmos widgets and powdered eggs

  • q a for writers editors and publishers thoughts from your peers on life and work part one

  • q a for writers editors and publishers thoughts from your peers on life and work part two

  • revealed the 12 500 copywriting formula

  • review landing page handbook how to raise conversions

  • review michael mastersons accelerated program for six figure copywriting

  • review the step by step copywriting course

  • review words that sell

  • rotator

  • rules regs and recommendations for search engine copywriting

  • sales headline copywriting two quick steps to success

  • sales letter writing using aida

  • search engine optimisation copywriting the top ten pitfalls and how to avoid them

  • search engine optimization copywriting a genuine way to achieve the higher

  • secrets of writing a business website homepage

  • segmenting your target audience through your copywriting

  • sell more by showing consequences

  • seo copywriter finding the website writer you really need

  • seo copywriting in the wake of the florida update

  • seo copywriting makeover finding the right trigger

  • seo copywriting makeover good rankings but no sales part 1 of 2

  • seo copywriting makeover good rankings but no sales part 2 of 2

  • short copy understanding its purpose can increase sales

  • should you use ghostwriters that are a dime a dozen

  • should you write a long copy ad or keep it short

  • solutions for the struggling article writer

  • solving the i get tons of traffic but no sales mystery

  • some copy tips from an old hand

  • some faqs for aspiring copywriters

  • so you want to be a copywriter

  • sticks stones and lawyers

  • strategic copywriting so much more than text optimization

  • subtle emotion the key to copy that works

  • super adjectives boost the power of your copy

  • super verbs really move your copy

  • sure fire copywriting tips

  • s can increase search engine positioning

  • ten tips for writing effective web copy

  • theyre searching so why arent they buying

  • the 12 500 copywriting formula

  • the art of reading your buyers mind

  • the art of reading your buyer s mind

  • the author within

  • the best freelance job boards for writers

  • the best place to put seo copy on your web page

  • the bible the source of all copywriting secrets

  • the importance of a website copywriter

  • the magic free offer

  • the minds fancy dress party or brainstorming with contentclix copywriters

  • the most profitable product in the world you can ever sell

  • the nlp secret that makes your words sell

  • the not so mysterious art of getting clients

  • the no 1 ecommerce solution tip for you

  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

  • the right words can make you wealthy

  • the secret power of words

  • the story of the hypnotic writing monkey

  • the story the most powerful marketing tool on the planet

  • the strange avalanche iceman headline techniqu

  • the top 7 rules of power copywriting

  • the truth about selling e books on the internet

  • the worlds most powerful marketing tool

  • the world s most powerful marketing tool

  • the writers dilemma should you write for free

  • the writer s dilemma should you write for free

  • three steps to pump up the drama in your copy

  • three ways journaling can boost your creativity and your business

  • tips on finding and hiring a good copywriter

  • top 3 reasons why your headlines fail

  • top 3 rules for writing effective copy

  • top ten great headline ideas

  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

  • use a guarantee in your headline to increase trust

  • use grammar as a marketing weapon

  • using resell rights to get traffic and subscribers

  • want to stop leaving your prospects feeling naked use thecurious power of three

  • weaving words for the web

  • web copywriting for international markets

  • web copy how much is enough

  • whats so different about writing web copy

  • whats wrong with proofreading

  • what a c i a black ops officer taught me about copywriting

  • what is advertising and what does it mean on the internet

  • what is persuasive copywriting and how can it help your business

  • what is your trail of bread crumbs

  • what is your unique selling proposition youre leaving money on the table if you dont have one

  • what seo copywriting is and isnt

  • what s so different about writing web copy

  • when less is more when it comes to writing your sales copy

  • where to find the best copywriting clients

  • where to find writing jobs online

  • why copywriting is the secret to your online success

  • why good copywriting matters

  • why jerks win at direct marketing

  • why should i bother with optimised copywriting

  • why should i bother with optimised online copywriting

  • why write articles to promote your book

  • wild bills top 30 copy writing principles

  • wild bill s top 30 copy writing principles

  • winning the customer through weakness

  • wording up your website

  • writers block begone

  • write a better technical article in half the time

  • writing benefit driven web copy 4 steps to more sales

  • writing guarantees that sell

  • writing helpful help a minimalism checklist

  • writing newsletters tricks of the trade

  • writing powerful effective solo ads

  • writing seo copy 8 steps to success

  • writing the before after formula

  • writing tips for your website

  • writing to overpower your competition

  • writing web copy that sells how it compares with offline copy

  • your headlines are key to your success or failure do you know what to write

  • your site map spider food or just a light snack