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9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you.
Web Marketing Series
It's pretty much a given...when you hire a copywriter for your
newly designed web site, your getting someone with above average
writing skills. But the best...
Freelance Writing on the Internet
So, you’ve decided to take up a career in freelance writing. You’ve hooked up the computer, installed the printer, and learnt the nitty-gritty of your word processor. You’ve maybe even been published a couple of times. You’re all set to conquer the...
Maximizing The Effect Of Your Freelancer's Bio
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you want to be a successful freelancer, you need to learn the art of the...
The No. 1 Ecommerce Solution Tip For You
The number one ecommerce solution you need to be a success on the Web is learning to write for the internet. You will be able to capture your visitors attention and hold it, otherwise it's click and off to another site.
You need to be able to put...
The Writer's Dilemma: Should You Write For Free?
*Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: If you're a professional writer, it goes against the grain to write for...
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How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains
Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger?
How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions, the drama had successfully created a "zeigarnik effect" within you.
Wait a minute…what’s a "zeigarnik effect"?
In 1927, a psychologist named Bluma Zeigarnik pointed out that people tend to better remember a task that was not completed because of an interruption, than a task that was completed. According to her, an uncompleted task creates a mental tension that persists until the task is completed. This “mental tension” causes retention of that task in your memory.
If you've been in this internet marketing world for awhile, then you know how difficult it is to grab people's attention for your commercial message. The reason for this is because the internet has many wonderful things that pull people's attention to various directions. And all they need is one click to move from one thing to another.
In this case, zeigarnik effect can be a powerful device you can use to interrupt people's surfing preoccupation and make them pay attention to whatever message you want to convey to them. You can also use zeigarnik effect to influence people to click on a link or to buy your product. In a nutshell, zeigarnik effect can be used to get your most wanted response from your traffic or prospects.
In commercial messages, zeigarnik effect is usually employed by using incomplete information to create curiosity and thus a feeling of
discomfort and tension in the reader’s mind. If you want to see an example of zeigarnik effect in commercial message, you can see it in a viral report titled "The 2 Things Porn Sites are Doing to Make Billions Annually, and How You Can Too" that you can download at http://www.webtrafficideas.com/pornviport.exe.
As you can see, the "teaser page" of the report (the content that shows up first when you open the file) gives hints on what is behind the success of the internet porn industry, i.e., two tactics that have nothing to do with exploiting sexuality or traditional marketing and which are easy to apply to any business. But it doesn't provide the complete answer. It only teases you to get you to send email to 3 of your friends and the complete answer will only be revealed after you get the job done.
Off course, zeigarnik effect is not a Jedi mind trick. Its effectiveness is relative to various factors. For example, if you're using the aforementioned viral report to people who are looking for baby items, it might not work, because you're saying it to the wrong people. Besides that, to get the most out of zeigarnik effect, you still need to combine it with other copywriting techniques.
About the Author
Mohamad Zaki Hussein is a web traffic junkie. To learn how to increase web site traffic to your website by using a combination of Viral Marketing, RSS and Blog, grab the FREE "Instant Traffic Formula" report at http://www.webtrafficideas.com/getviral.
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
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Copywriting - Wikipedia, the free encyclopedia |
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Copywriting courses. Become a copywriter. |
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Copywriting |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
www.amazon.com |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
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Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
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