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How to make your web copy better.
One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages. What you have to understand is...
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
by Karon Thackston © 2004 http://www.copywritingcourse.com It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” by the powers that be at Google, you count your losses and give up. It doesn’t have to be that way....
Image and name recognition can provide a constant stream of referrals.
Does your product sell itself or does your image and name recognition determine your amount of sales? Image is a powerful management tool and too often we over look it. Let's face it. If you are not a corporation with millions of dollars for...
Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an “interactive” sales letter will be the most critical weapon in your modern marketing arsenal to accomplish...
The Right Words Can Make You Wealthy
Imagine you're in a darkened movie theatre watching a suspense
thriller, and the scene you are engrossed in shows a beautiful
woman walking alone on a dimly lit, shadowy street. The only
sound is the rhythmic noise of her shoes against the...
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“How To Make Your Headlines Sell”
If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares:
"Here's The **BIG** Benefit You'll Get When You Read What's Below!"
It must GRAB your prospect's attention!
But it shouldn't sound the same as your competitors' ads. On the contrary, it should:
- Distinguish you from your competition... - Be specific, not vague.... - Be believable
In short, your headline is the "advertisement" for everything that follows. If it doesn't tell your prospects WHY they should keep reading...
THEY WON'T!
In other words, many of the prospects who might have bought from you will move on, leaving you with
JUST A FRACTION OF THE RESPONSE YOU *SHOULD* BE GETTING!
According to a well-known study, the headline of a typical newspaper ad is read by 5 times as many people as the body of that same ad.
This is why some copywriters spend as much time perfecting an ad's headline as they spend on the entire body of that ad. By simply improving your headline, you can:
INCREASE YOUR RESPONSE BY UP TO 500%! WANT
PROOF?
A full page newspaper ad with the headline "2/3 Bank Financing On Silver And Gold" was generating $50,000 in revenue for its advertiser.
However, when one of my colleagues re-wrote the headline (leaving the body intact), revenue from this same ad exploded to $250,000! That's a 500% increase! The new headline read:
"If Gold Is Selling For $300 An Ounce, Send Us Just $100 An Ounce, And We'll Send You All The Gold You Want. If Silver Is Selling For $100 An Ounce, Send Us Just $33 An Ounce, And We'll Send You All The Silver You Want."
THE INCREASE WAS ENTIRELY BECAUSE OF THE HEADLINE!
When your headlines and offers are truly compelling, they can open your doors to a WINDFALL of new business. There's no sense in settling for a lower response from your advertising dollars than you should be getting, is there?
About the Author
Author Trevor Levine and his expert copywriters beat control letters for Corey Rudl, Mypoints, Aweber, and many others. If your copywriting budget is $1,000+, visit them at www.marketingexperts.com for a free consultation.
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