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Informative Articles

Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new...
COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, in advertising terms, the loonies have taken over the asylum. What is getting me all lathered up is the preponderance of TV commercials that go out of their way, not only to confuse their...
Don't neglect the power of repetition
If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
Writing To Overpower Your Competition
by Karon Thackston © 2005 http://www.learn-copywriting.com "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn’t matter...
 
“How To Make Your Headlines Sell”

If you want to maximize your sales, then your ad copy
must open up with a GREAT headline that declares:

"Here's The **BIG** Benefit You'll Get When You Read
What's Below!"

It must GRAB your prospect's attention!

But it shouldn't sound the same as your competitors'
ads. On the contrary, it should:

- Distinguish you from your competition...
- Be specific, not vague....
- Be believable

In short, your headline is the "advertisement" for
everything that follows. If it doesn't tell your prospects WHY they should keep reading...

THEY WON'T!

In other words, many of the prospects who might have
bought from you will move on, leaving you with

JUST A FRACTION OF THE RESPONSE YOU *SHOULD* BE GETTING!

According to a well-known study, the headline of a
typical newspaper ad is read by 5 times as many people
as the body of that same ad.

This is why some copywriters spend as much time
perfecting an ad's headline as they spend on the entire
body of that ad. By simply improving your headline, you
can:

INCREASE YOUR RESPONSE BY UP TO 500%! WANT


PROOF?

A full page newspaper ad with the headline "2/3 Bank
Financing On Silver And Gold" was generating $50,000 in
revenue for its advertiser.

However, when one of my colleagues re-wrote the headline
(leaving the body intact), revenue from this same ad
exploded to $250,000! That's a 500% increase! The new
headline read:

"If Gold Is Selling For $300 An Ounce, Send Us Just
$100 An Ounce, And We'll Send You All The Gold You
Want. If Silver Is Selling For $100 An Ounce, Send Us
Just $33 An Ounce, And We'll Send You All The Silver
You Want."

THE INCREASE WAS ENTIRELY BECAUSE OF THE HEADLINE!

When your headlines and offers are truly compelling,
they can open your doors to a WINDFALL of new business.
There's no sense in settling for a lower response from
your advertising dollars than you should be getting, is
there?

About the Author

Author Trevor Levine and his expert copywriters beat
control letters for Corey Rudl, Mypoints, Aweber, and
many others. If your copywriting budget is $1,000+, visit them at www.marketingexperts.com for a free consultation.

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ...
en.wikipedia.org
 
Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
www.copywriting.com
 
Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
www.copyblogger.com
 
The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
noriainternational.com
 
Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
www.inst.org
 
Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
www.37signals.com
 
Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
del.icio.us
 
Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
www.excessvoice.com
 
Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
www.elance.com
 
 

 
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  • are these internet marketing ebooks hogwash

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  • case in point what you need to know about link popularity

  • charles brown

  • choosing keywords that bring the best results

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  • copywriting faqs

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  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

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  • copywriting makeover making an emotional connection part 1 of 2

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  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

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  • copywriting tips for sales generating brochures

  • creating a search engine copywriting plan

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  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

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  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

  • do you want to sell more then stop trying to be everything to everybody

  • dreading the writing assignment outlines to the rescue

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  • enough with the upsells already

  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

  • features vs benefits vs end results

  • finally an exciting way to generate qualified leads and get your prospects all fired up about you

  • five essential steps to set up your authors web site

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  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

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  • getting looked over without getting overlooked

  • getting people to part with their money the old fashioned way

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  • hello niche marketing enthusiasts

  • heres a little known secret to writing copy for serious copywriters only

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  • hitching a ride on current events

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  • how a book is born one authors story

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  • live brainstorming session

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  • long copy vs short copy if youre still debating this youre missing the point

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  • making a career of sharing

  • master headline creation in 3 easy steps

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  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

  • new years resolutions for writers

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  • seo copywriting makeover good rankings but no sales part 2 of 2

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  • super adjectives boost the power of your copy

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  • the art of reading your buyers mind

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  • the bible the source of all copywriting secrets

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  • the power of your ego in writing online copy

  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

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  • the world s most powerful marketing tool

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  • the writer s dilemma should you write for free

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  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

  • understanding the buying process can increase your sales

  • understand your buyers pathway

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  • want to stop leaving your prospects feeling naked use thecurious power of three

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  • wild bill s top 30 copy writing principles

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