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COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING
I may be missing something, here, but it seems to me that, in advertising terms, the loonies have taken over the asylum. What is getting me all lathered up is the preponderance of TV commercials that go out of their way, not only to confuse their...
Five Secrets of Writing Great Sales Copy
Why are you reading this sentence? I’ll bet you a steak at Ruth Chris it’s because of the implied promise of the title. That promise – that you’ll soon be privy to five well guarded secrets of writing great sales copy – just grabbed the skeptic in...
How To Emotionally-Charge Your Sales Letters To Boost Sales
Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded....
Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling...
Writing The Before & After Formula
The Before and After Scenario is one of the oldest, and best, methods used by advertisers and copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life. ...
 
How to snag that freelance writing job

So, you want to be a freelance writer. You've scoured the Internet for the best paying writing jobs, and now you're ready to apply for some of them. There's just one problem: so are a few hundred other freelance writers, many of whom have a lot more experience than you do. How on earth are you supposed to make sure you stand out from the crowd?

Here's how:

1. Make sure you read the advert properly

This is an easy way to make your query stand out, because amazingly, the vast majority of queries we receive are from people who haven't read our requirements properly. We get proofreaders applying for copywriting jobs, people with no writing experience applying for projects which state "experience required" - you name it, we get it. An email from a writer who has read our requirements and taken the time to explain how they can meet them is a rarity - and will always get a response.

2. Check your spelling

This should go without saying, but all applications for freelance writing jobs which contain less than perfect spelling and grammar, go straight to the recycle bin. Make sure yours isn't one of them.

3. Get personal

My name is all over my website, and is included on every job advert I write. It's very rarely used. Most freelancers who contact me refer to me as "Dear Sir". I'm female. An email which addresses me by name makes me stop in my tracks as it shows that the person has taken the time to find out a little bit about me and my business, and to send me a personalised email, rather than a form letter. That person will get a response in kind.

4.


Show, don't tell

Fiction writers have heard this one before. It applies to freelance writing too, though: rather than telling employers how great your writing is, show them. Even if you don't have any published clips to attach, send a sample of something you've written, and written well. It will speak louder than all of your words of explanation.

5. Don't be flashy

Yes, fancy fonts and multicolored text stand out, but for all the wrong reasons. Writing is a creative endeavor, but when you apply for a freelance writing job it's important to let your words do the talking. On a practical level, not all email clients will display html emails, so what looks to you to like a pretty snazzy email may appear to your prospective client as a big old mess.

6. Show them your references

When you write for a living, it's important to collect testimonials from clients you've worked for before. You can put them on your website, print them in your brochures, and, of course, paste them into your quotes and queries. When it comes to winning clients, there's almost nothing more effective than a personal recommendation. As you close your letter, then, add a short line saying, something like, "My previous clients include X, Y and Z - I've attached some of the comments they've made about my work." If those comments are good enough, I can almost guarantee you'll get a response.

About the author:



Amber McNaught owns http://www.WritingWorld.org, a community website which aims to help freelance writers find freelance writing jobs

 

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