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How a Book is Born: One Author's Story
How a Book is Born: One Author's Story Judy Cullins © 2003 All Rights Reserved Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come...
It's Time To Start That "Swipe" File
Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.
Craft comes first. Art follows.
You learn the craft of...
Search Engine Optimisation Copywriting - the Top Ten Pitfalls and How to Avoid Them
In the last few years, search engine optimisation copywriting in the UK and around the world has changed beyond recognition, as has the way sites are optimised by their design, coding and links. However, the biggest changes have been with SEO...
Solutions for the Struggling Article Writer
By: Brandie King, Copyright 2004 Are you struggling to come up with new ideas for articles? Whether you are a new or veteran writer, this problem can effectively halt your ability to use this method of promotion. So, to help you overcome this, I...
The Rich Jerk
Review Of The
Rich Jerk (Reviewed - December 2005)
Quick Summary
Internet Marketing Course
Overall rating - highly recommended - Editor's Choice
The Rich
Jerk
Review
Not too long ago there was a big buzz on...
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Is it worth paying for professional copywriting?
"Article writers wanted: I will pay $3.50 per article. Must be quality writing – no hobbyists!"
No, this isn't a joke. It's an actual job advert, posted on a website earlier this year. What’s more, there's nothing particularly unusual about this advert. It seems that more and more often these days, people expect writers to work for free – or as close to free as it's possible to get.
So what's the catch? Well, professional copywriters won't write for $3.50, which means that the only people who'll respond to an advert like this will be very people the employer says he doesn't want – hobbyists.
But what's wrong with that? Why not go with a hobbyist – a non-professional writer? What can a professional copywriter give you that an amateur can't?
Here's what:
1. Time
Let's think for a minute about how many $3.50 articles a writer would need to produce in order to make anything like a decent amount of money from it. Quite a few. Quite a few hundred, in fact. In order for it to be worth their while, then, the cheap article writer has to be churning them out at the rate of at least a few an hour. They're not going to spend a lot of time on each article: what would be the point? Even if each article takes them an hour, they're still earning less than minimum wage, so the article you receive isn't going to be carefully researched and written: it’s going to be churned out in as little time as possible.
2. Quality
You may think quality doesn't matter too much. If you're commissioning articles for a website, you may be tempted to think that quantity is all that matters: the more pages of content and keywords you have, the better your chances of being ranked in the search engines, after all.
Think about why you want a good ranking though? Presumably you want your site to be well-ranked in order to receive more
traffic and more sales. Your content, then, is there to lure in people, not search engines. And it's a fact that most people arriving at a website full of badly-written content will just hit that back button right away.
3. Credibility
There's no doubt that good quality writing lends credibility to your website or articles, while sloppy writing creates the impression that even you didn't think your project was worth investing in, so no-one else should either.
4. Skill and Experience
Some people think that anyone who knows how to string a sentence together can call themselves a writer. Not so. A professional copywriter doesn't just put words on the page: they know the right words to use to gain the reaction you're looking for from your audience. It takes years of experience to know what works and what doesn't in terms of website copy. Do you really think someone who's spent years acquiring those skills will give them away for $3.50?
Of course, it's up to you. If your main concern is adding content to your site for very little cost, go with the $3 article writers. But if you want to create a high quality website, with content which will pull in visitors and keep them coming back, it could be worth bringing in the professionals.
About the author:
Amber McNaught offers a professional but affordable copywriting service through her business, Hot Igloo Productions Ltd.
Amber McNaught offers a professional but affordable copywriting service through her business, Hot Igloo Productions Ltd.
Amber also runs WritingWorld.org - an online agency for freelance writers, editors and proofreaders.
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
www.copywriting.net |
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Copywriting - Wikipedia, the free encyclopedia |
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Copywriting - SEO Copywriting - Learn copywriting |
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Copywriting 101 | Copyblogger |
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The Copywriting Site - Free information, tips, and tricks on ... |
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Copywriting courses. Become a copywriter. |
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www.inst.org |
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Advertising & Online Copywriting, Search Engine Copywriting ... |
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Free tutorials on copywriting, web content, advertising, internet ... |
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www.adcopywriting.com |
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Copywriting: See what people are saying right now on Technorati |
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Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
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Copywriting |
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
advertising.about.com |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
www.websiteconversionexpert.com |
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
www.writingusa.com |
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Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
del.icio.us |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
www.excessvoice.com |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
www.lindawestphal.com |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
www.elance.com |
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