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9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word...
...And if he's not asking, you don't want him writing for you.
Web Marketing Series
It's pretty much a given...when you hire a copywriter for your
newly designed web site, your getting someone with above average
writing skills. But the best...
How a Book is Born: One Author's Story
How a Book is Born: One Author's Story Judy Cullins © 2003 All Rights Reserved Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come...
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales Success
The headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read...
Sell More By Showing Consequences
It's a well established fact that customers buy solutions to their problems or what they perceive will add value to their lives. The marketer must therefore go beyond the usual feature listing for their product or service to show what will be the...
What's So Different About Writing Web Copy?
To write persuasive web copy, it really is an advantage to know how to successfully write for off-line publications. Because Copywriting techniques that work off-line, also work equally well on-line! We have to make some changes of course to...
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Is re-centralization the new SEO and effective copy must have for CMS?
What is the future of online copywriting and how will CMS
adapt to overcome the challenges? We discuss content management,
SEO and not overlooking the fundamentals of good writing for the
web.
The Issue:
The Content Management System (CMS) heralded a new age. Adding
information to the web was no longer the realm of a solitary
webmaster and in theory, anyone inside an organisation could
update content, post press releases and evolve the company's
online presence easily. It was a revolution.
Using a CMS not only makes it so much simpler to update content
and create new pages, it allows for the constant site-wide
tweaks needed to coast through search engine algorithm changes.
And once you have a dynamic URL rewriter, nothing should stand
in the way of getting your unique compelling copy into the
search engines and attracting all sorts of traffic. Content is
"king" after all.
There is one major issue however. By de-centralizing the
editorial process and giving multiple people the ability to add
and change the website's copy, your content may actually suffer.
Diluted keyword density (effecting search engines results), poor
readability (incorrect grammar and sentence structure) and
uncertain intent (not
sales driven enough in tone) can lead to
disastrous copy. Bad writing is jarring for the user and
detracts from your business acumen. Even with an Editor to
oversee new content, there may be inconsistencies between
writers and the process of editing and optimising content can be
time consuming, bringing your "instant" CMS process to a
standstill.
A Solution?
Designers of bespoke content management systems for large
ecommerce websites know the many benefits of CMS and are not
prepared to go back to the "dark ages". The challenge for the
designers, developers and day to day users of content management
systems is to ratify the search engine and syntax issues, while
continuing to empower web writers.
The answer to this challenge may come from re-centralizing the
final steps of the edit process while still giving individual
writers the flexibility to add content themselves. Internet
savvy companies are looking at ways to standardize their copy
and make the output search engine effective, by evolving their
content management platforms.
About the author:
Andrew Davies is an e-marketing specialist at the
London-based Chameleon
Net, a web solutions company.
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
www.copywriting.net |
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Copywriting - Wikipedia, the free encyclopedia |
As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
en.wikipedia.org |
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Copywriting - SEO Copywriting - Learn copywriting |
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
www.copywriting.com |
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Copywriting 101 | Copyblogger |
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
www.copyblogger.com |
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The Copywriting Site - Free information, tips, and tricks on ... |
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
noriainternational.com |
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Copywriting courses. Become a copywriter. |
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
www.inst.org |
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Advertising & Online Copywriting, Search Engine Copywriting ... |
Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
www.marketingwords.com |
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Free tutorials on copywriting, web content, advertising, internet ... |
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
www.adcopywriting.com |
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Copywriting: See what people are saying right now on Technorati |
See all blog posts tagged with copywriting on Technorati. |
www.technorati.com |
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Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
www.divinewrite.com |
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Copywriting |
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
advertising.about.com |
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Copywriting Secrets - Master Copywriter - Killer Copy Writing |
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
www.websiteconversionexpert.com |
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
www.textwizard.com |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
www.37signals.com |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
www.amazon.com |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
www.writingusa.com |
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Pages tagged with "copywriting" on del.icio.us |
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
del.icio.us |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
www.excessvoice.com |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
www.lindawestphal.com |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
www.elance.com |
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