|
|
|
A Lesson From “The Apprentice” That Can Make You A Master
by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was...
Hitching a Ride on Current Events
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to Hitching a Ride on Current Events by Paul J. Krupin ...
How Freelancers Can Expand Their Business Using Personal Coaching
Back in 1985 when I first started copywriting, the only help I could find on the subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn’t even look for books on how to build a copywriting business because it...
How To Ramp Up Your Business With Sizzling Ad Copy
What is the importance of Ad copy? Your ad copy, sales letter will make or break your business. You can have the best product/service but without a good sales copy, you cannot sell anything. Website visitors are becoming increasingly savvy, hype...
The World's Most Powerful Marketing Tool
What marketing skill would you need "to sell sand in the desert?" It's the same marketing skill top-dog eBiz marketers have in common. Rudyard Kipling said it best when he wrote: *Words are the most powerful drug used by mankind.* The common...
|
|
| |
|
|
|
|
|
|
Knowing Your Market ~ The Key to Good Sales Copy
One of the most important facets of good copywriting is
knowing the market you’re writing for. You must know what
this market is looking for and what problems it needs to
solve. Once you know the answers to those two questions you
can write effective persuasive copy that will bring you
results.
Writing generic ads that aren’t directed to a specific
target group won’t work no matter how well crafted the ads
are. So, the first thing you need to do is learn everything
you can about your market.
There are several ways you can do this:
• Surveys - You can simply ask what your prospective
customers are looking for.
• Canvass your customers – Ask your present customers what
they like about your product or service. Ask them what
specific thing makes them keep coming back to you.
• Forums and Message Boards – Visit as many as you can
every week. You’ll be able to tell from the discussions
what problems your market is confronting and how you can
best offer solutions.
• Ezines and Newsletters – Read everything you can find
that reflects the thoughts and feelings of your market.
The more you can learn the stronger you can make your
sales copy.
Once you know what your prospective customers are looking
for, you can write sales copy that targets their problems
and offers them solutions. No matter how wonderful your
product or service may be, if your sales copy doesn’t offer
solutions it won’t be effective.
You’ve heard it a million times and are about to hear
it
once more ~ because it’s that important ~ your target
market is only interested in what your product/service can
do for them. That’s what your copy must stress if you want
response.
Push Those Emotional Buttons . . .
When you know what problems your product can solve, show
your prospective customers how they’re going to feel once
they have that solution. That’s where so-called “hot
buttons” come into play. Since most purchases are made on
an emotional level, that’s where you must appeal to your
market.
In other words, if you’re selling a diet program tell your
reader how she’ll feel once she’s lost 20 pounds. If your
words can make her feel she’ll be more attractive, full of
energy, more confident, ready to take on the world with her
new body and attitude, chances are you’ll gain a new
customer.
Writing effective ad copy comes down to knowing what
problem your prospect has, providing a solution and
describing that solution in terms that appeal to her
emotions.
When you apply this formula to your copywriting you’ll find
your response will increase many times over.
About the Author
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home
businesses. You'll find the write words at the right prices.
She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at
http://www.stress-freecopy.com or subscribe at
http://www.stress-freecopy.com/subscribe.htm
|
|
|
|
|
| Copywriting . Net |
| Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
| www.copywriting.net |
|
| Copywriting - Wikipedia, the free encyclopedia |
| As search-engine algorithms get smarter every day, this Search engine optimization (SEO) copywriting is more and more about writing for human visitors as ... |
| en.wikipedia.org |
|
| Copywriting - SEO Copywriting - Learn copywriting |
| Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ... |
| www.copywriting.com |
|
| Copywriting 101 | Copyblogger |
| Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ... |
| www.copyblogger.com |
|
| The Copywriting Site - Free information, tips, and tricks on ... |
| The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing. |
| noriainternational.com |
|
| Copywriting courses. Become a copywriter. |
| Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter. |
| www.inst.org |
|
| Advertising & Online Copywriting, Search Engine Copywriting ... |
| Advertising copywriting and search engine copywriting that impresses your visitors and the engines. |
| www.marketingwords.com |
|
| Free tutorials on copywriting, web content, advertising, internet ... |
| How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting. |
| www.adcopywriting.com |
|
| Copywriting: See what people are saying right now on Technorati |
| See all blog posts tagged with copywriting on Technorati. |
| www.technorati.com |
|
| Advertising Copywriter, Website Copywriter, SEO Copywriter ... |
| Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ... |
| www.divinewrite.com |
|
| Copywriting |
| Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter. |
| advertising.about.com |
|
| Copywriting Secrets - Master Copywriter - Killer Copy Writing |
| FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ... |
| www.websiteconversionexpert.com |
|
| Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ... |
| Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter. |
| www.textwizard.com |
|
| Getting Real: Copywriting is interface design - Signal vs. Noise ... |
| Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ... |
| www.37signals.com |
|
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
| Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ... |
| www.amazon.com |
|
| Michele PW |
| Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
| www.writingusa.com |
|
| Pages tagged with "copywriting" on del.icio.us |
| Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ... |
| del.icio.us |
|
| Online Copywriting: Subscribe to the Excess Voice Newsletter |
| Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
| www.excessvoice.com |
|
| Linda Westphal, Freelance Advertising Copywriter |
| Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
| www.lindawestphal.com |
|
| Copywriting: Projects on Elance |
| Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
| www.elance.com |
|
|