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A Lesson From “The Apprentice” That Can Make You A Master
by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was...
Article Marketing: What Is It and How Can I Use it to Grow My Business?
Ever read one of those web articles written by an internet marketing expert? They're really helpful, aren't they. You can learn a ton about how to be a successful web marketer just from surfing the net and reading articles. And it's funny... you...
Copywriting for SEO
Someone beautifully quoted, "You can stroke people with your
words".
For a writer, there is nothing more fulfilling then creating a
new piece, an original article that benefits his reader. Writing
anything involves, thought, research,...
“Out of Focus” Ads Can Cost You Customers
by KaronThackston © 2003 http://www.copywritingcourse.com As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they...
The Top 7 Rules of Power Copywriting!
Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is...
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Knowing Your Market ~ The Key to Good Sales Copy
One of the most important facets of good copywriting is
knowing the market you’re writing for. You must know what
this market is looking for and what problems it needs to
solve. Once you know the answers to those two questions you
can write effective persuasive copy that will bring you
results.
Writing generic ads that aren’t directed to a specific
target group won’t work no matter how well crafted the ads
are. So, the first thing you need to do is learn everything
you can about your market.
There are several ways you can do this:
• Surveys - You can simply ask what your prospective
customers are looking for.
• Canvass your customers – Ask your present customers what
they like about your product or service. Ask them what
specific thing makes them keep coming back to you.
• Forums and Message Boards – Visit as many as you can
every week. You’ll be able to tell from the discussions
what problems your market is confronting and how you can
best offer solutions.
• Ezines and Newsletters – Read everything you can find
that reflects the thoughts and feelings of your market.
The more you can learn the stronger you can make your
sales copy.
Once you know what your prospective customers are looking
for, you can write sales copy that targets their problems
and offers them solutions. No matter how wonderful your
product or service may be, if your sales copy doesn’t offer
solutions it won’t be effective.
You’ve heard it a million times and are about to hear
it
once more ~ because it’s that important ~ your target
market is only interested in what your product/service can
do for them. That’s what your copy must stress if you want
response.
Push Those Emotional Buttons . . .
When you know what problems your product can solve, show
your prospective customers how they’re going to feel once
they have that solution. That’s where so-called “hot
buttons” come into play. Since most purchases are made on
an emotional level, that’s where you must appeal to your
market.
In other words, if you’re selling a diet program tell your
reader how she’ll feel once she’s lost 20 pounds. If your
words can make her feel she’ll be more attractive, full of
energy, more confident, ready to take on the world with her
new body and attitude, chances are you’ll gain a new
customer.
Writing effective ad copy comes down to knowing what
problem your prospect has, providing a solution and
describing that solution in terms that appeal to her
emotions.
When you apply this formula to your copywriting you’ll find
your response will increase many times over.
About the Author
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home
businesses. You'll find the write words at the right prices.
She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at
http://www.stress-freecopy.com or subscribe at
http://www.stress-freecopy.com/subscribe.htm
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