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Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?
Not necessarily. You see, as well as being...
Fixing Bad Web Site Copy
Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is...
How to Write to Mars and Venus!
There's Yin, and there's Yang. There's a man, and there's a woman. You can't live without one or another. And let's face it. We're not the same! So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and...
Review: Landing Page Handbook: How to Raise Conversions
by Karon Thackston © 2005 http://www.marketingwords.com/landingpage.html If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out...
Three ways journaling can boost your creativity and your business
I have a friend who has struggled with her creativity for a long time. She's extremely uncomfortable thinking of herself as "creative." We've been working together on it, and making progress. One of the tools that's really helped her has been...
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Knowing Your Market ~ The Key to Good Sales Copy
One of the most important facets of good copywriting is knowing the market you’re writing for. You must know what this market is looking for and what problems it needs to solve. Once you know the answers to those two questions you can write effective persuasive copy that will bring you results.
Writing generic ads that aren’t directed to a specific target group won’t work no matter how well crafted the ads are. So, the first thing you need to do is learn everything you can about your market.
There are several ways you can do this:
• Surveys - You can simply ask what your prospective customers are looking for.
• Canvass your customers – Ask your present customers what they like about your product or service. Ask them what specific thing makes them keep coming back to you.
• Forums and Message Boards – Visit as many as you can every week. You’ll be able to tell from the discussions what problems your market is confronting and how you can best offer solutions.
• Ezines and Newsletters – Read everything you can find that reflects the thoughts and feelings of your market. The more you can learn the stronger you can make your sales copy.
Once you know what your prospective customers are looking for, you can write sales copy that targets their problems and offers them solutions. No matter how wonderful your product or service may be, if your sales copy doesn’t offer solutions it won’t be effective.
You’ve heard it a million times and are about to hear
it once more ~ because it’s that important ~ your target market is only interested in what your product/service can do for them. That’s what your copy must stress if you want response.
Push Those Emotional Buttons . . .
When you know what problems your product can solve, show your prospective customers how they’re going to feel once they have that solution. That’s where so-called “hot buttons” come into play. Since most purchases are made on an emotional level, that’s where you must appeal to your market.
In other words, if you’re selling a diet program tell your reader how she’ll feel once she’s lost 20 pounds. If your words can make her feel she’ll be more attractive, full of energy, more confident, ready to take on the world with her new body and attitude, chances are you’ll gain a new customer.
Writing effective ad copy comes down to knowing what problem your prospect has, providing a solution and describing that solution in terms that appeal to her emotions.
When you apply this formula to your copywriting you’ll find your response will increase many times over.
About the Author
Linda Offenheiser is the owner of Stress-Free Copy, a copywriting and editing service designed for small home businesses. You'll find the write words at the right prices. She also publishes a weekly free ezine, All the Write Stuff!, that's informative, friendly and fun! You can visit her at http://www.stress-freecopy.com or subscribe at http://www.stress-freecopy.com/subscribe.htm
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Copywriting . Net |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
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Michele PW |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
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