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Don't neglect the power of repetition
If you adopt the problem-solving approach to copywriting that I advocate, you quickly realize many of your readers frame their problems in a variety of ways. Sometimes, the problem remains unarticulated, just below the surface of their conscious...

How To Emotionally-Charge Your Sales Letters To Boost Sales
Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded....

Understanding the Buying Process Can Increase Your Sales
by Karon Thackston © 2003 http://www.copywritingcourse.com Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales. ...

Use a Guarantee In Your Headline To Increase Trust.
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling...

What Is Persuasive Copywriting And How Can It Help Your Business?
Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive...

 
My Favorite Expert Advice on Writing the Stories of Our Lives, Gleaned From My Favorite Books on the Subject

This outline is adapted from a handout I give to my lifewriting students. The points made here apply to writing in general as well as to writing our life stories in particular.

I. Why should we write?

A. Frank McCourt in Writer’s Digest, Feb. ’99, p. 19: “But now I realize that everyone has a story. Nothing is significant until you make it significant. It’s not what happens to you, but how you look at it.”

B. Frank P. Thomas, How to Write the Story of Your Life: “God created people because He loves stories.” “Humans are happiest when we are creating.” There is a revival of activity today in search of our roots and family history.

C. Strunk & White, The Elements of Style: Writing is a way to go about thinking.

D. Rick DeMarinis, The Art and Craft of the Short Story: Storytelling is how we make sense of the world.

E. Robin Hemley, Turning Life Into Fiction: Writing is a discovery process. Part of the fun is learning why you wrote what you wrote.

F. Writer’s Digest, Aug. ’00, pp. 20-21: You might find that the greatest rewards of writing…evolve during the process of bringing your ideas to the page. As you reveal more of yourself on the page, you might notice patterns in the way you think, behave, react to people and situations. This self-awareness can help you make better decisions, understand difficult situations, sort through feelings. It is a powerful way to find answers to some of your most difficult questions. And it can remind you that there are no easy answers—this is the root of wisdom. Life becomes richer, observations and senses sharper.

G. DeMarinis: Anyone will tell you his or her life story, given a little encouragement. It’s the human thing to do.

II. Why should we write well?

A. DeMarinis: Poor writing can falsify experience.

B. Various sources: Writing is rewriting. Craft moves from the back of the mind to the front during rewriting. Allow the first draft to be crude and ill formed.

C. DeMarinis: Say everything that needs to be said in as few words as possible.

D. Aristotle: “the proper and special name of a thing.”

E. Hemley: Words shape the way we view an event.

F. DeMarinis: Be conscious of word selection. Develop an ear for language. The sounds in a sentence can produce three-dimensional images in the mind.

III. Regarding truth, and the accuracy of our memories

A. P.D. James, in Reader’s Digest: “Memory is a device for forgetting as well as remembering. To that extent, every autobiography is a work of fiction, and every work of fiction is an autobiography.”

B. Robert Olmstead, Elements of the Writing Craft: Memoir is a narrative composed from personal experience. It depends on memory, which is somewhere between truth and how the writer sees the truth. Setting in a memoir is intensely personal and emotional.

C. DeMarinis: Story is always biased. Hidden in the fiction is need, and need is always truthful. We need sympathy and approval, and want to be


understood.

D. The Write Stuff (a compilation): Memory is what people are made of. What’s remembered is never the event. Memory is faulty.

E. Hemley: What you have chosen to tell, and how, and what you have chosen not to tell reveal what kind of writer you are.

F. Hemley: Memory plays tricks. Never let the truth get in the way of a good story. It’s more important for an event to work than to be true.

G. Tom Chiarella, Writing Dialog: Stating what literally happened is less important than interpretation of those events.

H. Olmstead: What makes an experience important?

I. Marcia Golub, I’d Rather Be Writing: Old memories are mysterious. A lot of what gives them narrative drive is trying to figure them out. Of everything that happened during childhood, why do we remember these things?

J. Dwight V. Swain, Creating Characters: How to Build Story People: It’s not the experience that creates the trauma, but the way the character reacts to it. (If you’re writing your life story, that’s you.)

K. Hemley: What’s most powerful is often what you most want to hide.

L. Hemley: Dig deeper—try to understand why a particular event stands out.

M. Hemley: Distance from a place enables us to see it more clearly. What you remember is what’s most important to you…the feeling it gave you. Description of a place should be anchored in the character’s consciousness; it says as much about the character as about the place.

N. Stephen Wilbers, Keys to Great Writing: “Given that all writing is to a degree fictitious—…it can only represent reality…use the elements of artifice to your advantage.”

O. Pablo Picasso: “Art is a lie that makes us realize the truth.”

IV. Getting started

A. William Zinsser, On Writing Well: Believe in the validity of your life!

B. DeMarinis: The very act of writing sentences produces more sentences. This sometimes leads to inspiration.

C. Hemley: ordering real life takes a lot of imagination and understanding.

D. Writer’s Digest, Feb. ’99: Avoid chronology as an organizing principle. Instead, free-list key images.

E. Opening should be “crisp and economical” to grab the reader.

V. See my related article, “My Favorite Errors to Correct (Don’t make these mistakes, and your writing will rise above most other writing).” Happy writing!

About The Author

Lisa J. Lehr is a freelance writer and editor with a specialty in business and marketing communications. She holds a biology degree and has worked in a variety of fields, including the pharmaceutical industry and teaching, and has a related interest in personal history. She is also a graduate of American Writers and Artists Institute (AWAI), America’s leading course on copywriting. Contact Lisa J. Lehr Copywriting www.ljlcopywriting.com, Lisa@ljlcopywriting.com for help with your writing needs.

This article ©Lisa J. Lehr 2005.

 

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