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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
John Caples, one of the greatest ad men ever written writes "I have seen one advertisement sell 19 1/2 times as much goods as another." He also states "the headline is the most important element of most advertisements." The goal of this short...
Attention Deficit Sales Letter Disorder
For any marketer, attention is a precious commodity. With
consumers bombarded with thousands of advertising messages each
day the question of how to make your message stand out of the
crowd becomes even more critical.
Any successful sales...
Business Writing: When Not To Be Professional
It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to...
Limited Time Only (Shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time...
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded. It's no longer frowned upon to conduct your business on the Web, and huge numbers of...
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Revealed: The $12,500 Copywriting Formula
Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?
Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll see how well it increases your success. Remember that the key to writing a sales letter is that the job of every paragraph is to make the reader want to read the next paragraph.
Use this as a skeleton when you write ads and then go back through your ad to make sure you've covered all nine points in the right order.
1. ATTENTION - Write a headline that GRABS your reader. Fear or curiosity are good places to start. For example: "Ex-Truck Driver Makes $21,815 a Month Doing What You're Not"
2. INTEREST - List the benefits of your product or service. Acknowledge their problem while showing you have the solution. Show that you've been where they are and you can help them.
3. CREDIBILITY - Mention referrals and references of how others have benefited from your product or service.
4. PROVE - Show testimonials
with full names and cities or countries. Offer a risk-free guarantee.
5. BELIEVABLE - Give your full contact information. Make it easy for them to buy with no hassles. Let them know why they should trust you.
6. SCARCITY - Have limited offers, special time sensitive sales, discounts on a few products in limited quantity.
7. ACTION - Ask for the sale. Make it simple.
8. WARN - Let them know the pain they'll experience if they don't use your product. i.e. If you're selling a wrinkle cream let them know how dry their face will be and how much deeper their wrinkles will get without your product - if that's true. Don't lie.
9. NOW - Tell them why they should buy right now.
That's it. Now you've got the skeleton that the best copywriters in the world use. If you want more information on copywriting from Brian Keith Voiles go to: http://www.nmmastery.com/admagic/index.shtml
About the Author
Sopan Greene can show you How To Make MASSIVE Profits On the Internet. P.S. Get 2 FREE eBooks & a FREE report: "Million Dollar Emails", "How To Start Your Own Traffic Virus" & "The 13 Deadly Internet Marketing Mistakes Almost Every Business Is Making..." mail to: webmaster87-13040@autocontactor.com
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