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Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about...
Sales Letter Writing - Using AIDA
Writing a sales letter that really moves the product it's promoting isn't something everybody can do, but there are those who could well be great marketing copy writers, but who still have to learn the basics of direct mail copywriting, be it...
The Art of Reading Your Buyer's Mind
Wouldn't it be fantastic if you had a crystal ball and you could read your prospects' minds you knew what they were thinking when you were making your sales presentation. You knew why there were considering the product in the first place. You knew...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but...
 
Review: The Step-by-Step Copywriting Course

by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same thing I do when writing or speaking about search engine optimization. But, man, when you can get that natural process stuff down on paper, it really makes for killer material, and a great learning experience!
The major focus of the course is online and search engine copywriting, since Karon's been into that since 1999.
The course itself is actually a jam-packed, 150+-page .pdf file, which could be read as a book if you wanted to be lazy and just learn the basics. However, if you're serious about learning how to write great copy, you should take the course in the manner in which it was intended. That is, read all the lessons and try to complete the assignments. This is a self-paced, self-scoring course so you've got to use your own willpower for that one though, since no teacher will be standing over your shoulder waiting for you to hand it in!
What I like best about this


course/book are the real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of the services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!).
And that, my friends, is the crux of what Karon will teach you, if you decide to give the course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get all the details or purchase the Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.


About the Author

Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).

 

Copywriting . Net
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications.
www.copywriting.net
 
Copywriting - Wikipedia, the free encyclopedia
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Copywriting - SEO Copywriting - Learn copywriting
Copywriting .com has just changed hands and will open its doors again in a few weeks. If you'd like to be notified when we launch, please send an email to: ...
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Copywriting 101 | Copyblogger
Copywriting 101 Tutorial Copywriting is one of the most essential ... Subscribe to Copyblogger to learn more about copywriting and online marketing. ...
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The Copywriting Site - Free information, tips, and tricks on ...
The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising & Online Copywriting, Search Engine Copywriting ...
Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
www.marketingwords.com
 
Free tutorials on copywriting, web content, advertising, internet ...
How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
www.adcopywriting.com
 
Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
www.technorati.com
 
Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
www.divinewrite.com
 
Copywriting
Every advertising medium is different. And so is copywriting for each element. Business owners can find out what to look for when hiring a copywriter.
advertising.about.com
 
Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
www.websiteconversionexpert.com
 
Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
www.textwizard.com
 
Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
www.amazon.com
 
Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
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Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
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Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
www.lindawestphal.com
 
Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
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  • are creative stereotypes holding you back

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  • long copy vs short copy if youre still debating this youre missing the point

  • long sales letters vs short sales letters

  • lower cost increase conversion of your adwords ads

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  • making a career of sharing

  • master headline creation in 3 easy steps

  • maximizing the effect of your freelancers bio

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

  • need a great idea feed your brain

  • need a new idea try changing your perspective

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  • q a for writers editors and publishers thoughts from your peers on life and work part one

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  • rotator

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  • the psychology of scarcity less is more if you want faster sales from your web copywriting

  • the rich jerk

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  • the writer s dilemma should you write for free

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  • to write your own copy or not to write your own copy that is the question

  • transform your home page to pull sales with passion copywriting

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  • want to stop leaving your prospects feeling naked use thecurious power of three

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  • wild bill s top 30 copy writing principles

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