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Informative Articles

Calls-To-Action: Making Them Fit Makes All the Difference
by Karon Thackston © 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and...
Copywriting FAQs
One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most...
“Out of Focus” Ads Can Cost You Customers
by KaronThackston © 2003 http://www.copywritingcourse.com As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they...
The Secret Power of Words
If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to...
Why Should I Bother With Optimised Online Copywriting?
It's no good having a creative, individual website with brilliant, informative copy if customers can't find you on the internet. On the other hand, it's also detrimental if you have a website that can be easily found (has a high ranking) but people...
 
Review: The Step-by-Step Copywriting Course

by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same thing I do when writing or speaking about search engine optimization. But, man, when you can get that natural process stuff down on paper, it really makes for killer material, and a great learning experience!
The major focus of the course is online and search engine copywriting, since Karon's been into that since 1999.
The course itself is actually a jam-packed, 150+-page .pdf file, which could be read as a book if you wanted to be lazy and just learn the basics. However, if you're serious about learning how to write great copy, you should take the course in the manner in which it was intended. That is, read all the lessons and try to complete the assignments. This is a self-paced, self-scoring course so you've got to use your own willpower for that one though, since no teacher will be standing over your shoulder waiting for you to hand it in!
What I like best about this


course/book are the real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of the services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!).
And that, my friends, is the crux of what Karon will teach you, if you decide to give the course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get all the details or purchase the Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.


About the Author

Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).

 

Copywriting . Net
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Copywriting - Wikipedia, the free encyclopedia
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Copywriting 101 | Copyblogger
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The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing.
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting.
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Copywriting: See what people are saying right now on Technorati
See all blog posts tagged with copywriting on Technorati.
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Advertising Copywriter, Website Copywriter, SEO Copywriter ...
Need a copywriter who can really grasp your business? Copywriting for websites, SEO, ads, brochures, articles... Elegant, no-fuss copywriting that really ...
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Copywriting Secrets - Master Copywriter - Killer Copy Writing
FREE E-Course Reveals The Latest Kick-Ass Copywriting Secrets You've Gotta Know! ... "Now You Can Grab The Latest No-BS Advanced Copywriting Secrets That ...
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Text Wizard® Copywriting - UK freelance copywriter, scriptwriter ...
Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Getting Real: Copywriting is interface design - Signal vs. Noise ...
Copywriting isn’t something to be left to the guy on your team who writes long ... So, I’m considering adding copywriting to my list of responsibilities, ...
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
Amazon.com: Persuasive Online Copywriting: How to Take Your Words to the Bank: Books: Bryan Eisenberg,Jeffrey Eisenberg,Lisa T. Davis by Bryan Eisenberg ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
www.writingusa.com
 
Pages tagged with "copywriting" on del.icio.us
Good Copywriting: A blog about copywriting on the web ... Copywriting tips for online marketing success from Copyblogger · save this. copywriting blog ...
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Online Copywriting: Subscribe to the Excess Voice Newsletter
Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ...
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Linda Westphal, Freelance Advertising Copywriter
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California.
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Copywriting: Projects on Elance
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ...
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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

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  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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