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10 Ways To Start An Internet Salesletter
The first sentence of an internet salesletter is like a hook. It must grab the reader's attention and lead them into reading the entire letter. According to copywriter Joseph Sugarman, the purpose of the first sentence of a salesletter is to get...
Article Writing Do's and Don'ts
Still following along on the Copywriter's Crash Course in article marketing? Ahh, I'm so pleased! With any luck, you'll be an article-writing machine by tomorrow. But before you being submitting articles on the web as a brand-building strategy,...
Copywriting that Sells
The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is...
Five Keys To Leaner And Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective...
Here's A Simple Selling Secret For How To Turn 2 Words... Into $44,590 Dollars... Selling Softdrinks!
Here's a proven, and truly easy way to start increasing your sales, immediately. All you need to do is add these 2 words to your selling system, and you're good to go. In fact, this trick's so good, I wish I could take credit for coming up with...
 
Review: The Step-by-Step Copywriting Course

by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same thing I do when writing or speaking about search engine optimization. But, man, when you can get that natural process stuff down on paper, it really makes for killer material, and a great learning experience!
The major focus of the course is online and search engine copywriting, since Karon's been into that since 1999.
The course itself is actually a jam-packed, 150+-page .pdf file, which could be read as a book if you wanted to be lazy and just learn the basics. However, if you're serious about learning how to write great copy, you should take the course in the manner in which it was intended. That is, read all the lessons and try to complete the assignments. This is a self-paced, self-scoring course so you've got to use your own willpower for that one though, since no teacher will be standing over your shoulder waiting for you to hand it in!
What I like best about this


course/book are the real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of the services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!).
And that, my friends, is the crux of what Karon will teach you, if you decide to give the course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get all the details or purchase the Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.


About the Author

Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).

 

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Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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