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Need a Great Idea? Feed Your Brain
A lot of great ideas happen when two or more other ideas collide to form something completely new. Think of this like those old chemistry movies we used to watch in school. You had all of those atoms floating around and when two collided -- bam! A...
Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.
You have permission to publish this article electronically or in print, free of charge, as long as the byline at the end of this article is included. A courtesy copy of your publication would be appreciated. Pumping Up The Emotional Side Of Gizmos,...
Should You Use Ghostwriters that are "a dime a dozen"?
By Fred Farah Lately there's been a lot of talk about articles, articles for your web site content, articles for your ezine, articles with your bio info posted to article directories. So what's the big deal anyway? Why is...
The Author Within
Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by...
The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces...
 
Review: The Step-by-Step Copywriting Course

by Jill Whalen © 2005
http://www.highrankings.com/copywritingcourse
I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardest part was consciously making note of what comes naturally to her when she writes. I understand that perfectly, as that's the same thing I do when writing or speaking about search engine optimization. But, man, when you can get that natural process stuff down on paper, it really makes for killer material, and a great learning experience!
The major focus of the course is online and search engine copywriting, since Karon's been into that since 1999.
The course itself is actually a jam-packed, 150+-page .pdf file, which could be read as a book if you wanted to be lazy and just learn the basics. However, if you're serious about learning how to write great copy, you should take the course in the manner in which it was intended. That is, read all the lessons and try to complete the assignments. This is a self-paced, self-scoring course so you've got to use your own willpower for that one though, since no teacher will be standing over your shoulder waiting for you to hand it in!
What I like best about this


course/book are the real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of the services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!).
And that, my friends, is the crux of what Karon will teach you, if you decide to give the course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get all the details or purchase the Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.


About the Author

Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).

 

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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ...
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Michele PW
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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  • are these internet marketing ebooks hogwash

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  • are you content with your e book content five improvements that will hook your readers

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  • becoming a ghostwriter

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  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

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  • copywriting successes and failures a comparison of the good and bad

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  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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  • sticks stones and lawyers

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  • the author within

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