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Five Sections of Your Copy Guaranteed To Get Read
by Karon Thackston © 2005 http://www.copywritingcourse.com Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or...
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly...
Strategic Copywriting: So Much More than Text Optimization
So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of...
Subtle Emotion - The Key To Copy That Works
by Karon Thackston © 2005 http://www.marketingwords.com Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long...
Where To Find the Best Copywriting Clients
In my life, I've had two freelance careers, one that limped
along miserably for a number of years, and one that took off
like a rocket after only three months of marketing.
What happened in between was eight year of excitement, growth
and...
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Press Releases Can Increase Search Engine Positioning
by Karon Thackston © 2004
http://www.copywritingcourse.com
When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the “standard” route that press release distribution takes.
However, we generally don’t think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?
How? Because press releases can open new avenues for search engine spiders and site visitors to find you.
Writing A Search-Engine-Friendly Release
Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:
1. Have a narrow focus.
2. Include copy that deals with one specific topic.
3. Incorporate the use of keyphrases.
4. Use keyword-rich headlines.
Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site.
With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider
adding these two simple steps:
1. Choose keywords that can be easily included in your release.
2. Incorporate keywords into your headline where possible.
Incorporating Press Releases Into Your Site
Next, you’ll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you’ll have to open a door from your home page to the section of your site that houses the releases.
First, add a link to your navigation bar that points to a “press release directory.” On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.
Then create a separate page for each release you write. Using the keywords you’ve researched for the content, write a title and description tag for each page. Then upload everything to your host’s server. Once the pages are spidered, you’ll find numerous new roads leading from the engines to your site.
With just a little more effort than you would normally give, your press releases can pull “double duty.” Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they’ll be working to drive traffic to your site and increase your search engine positioning.
About the Author
Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.
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