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Creating A Search Engine Copywriting Plan
by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed...
"Discover Your Creativity"
You have permission to publish this article in its entirety, electronically or in print, free of charge, as long as Robert Leggett's byline is included. A courtesy copy of your publication would be appreciated. ARTICLE WORD COUNT: [794] ...
How To Find Freelance Copywriting Jobs
Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a...
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How To Get Immediate Response to Your Sales Pitch Simply because your prospects are convinced that your product is the best thing since slice bread, doesn't mean that they'll buy right away. In fact, most people will want to think about it for a...
WRITING POWERFUL EFFECTIVE SOLO ADS
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and...
 
Press Releases Can Increase Search Engine Positioning

by Karon Thackston © 2004
http://www.copywritingcourse.com

When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the “standard” route that press release distribution takes.

However, we generally don’t think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?

How? Because press releases can open new avenues for search engine spiders and site visitors to find you.

Writing A Search-Engine-Friendly Release

Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:

1. Have a narrow focus.
2. Include copy that deals with one specific topic.
3. Incorporate the use of keyphrases.
4. Use keyword-rich headlines.

Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site.

With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider


adding these two simple steps:

1. Choose keywords that can be easily included in your release.
2. Incorporate keywords into your headline where possible.

Incorporating Press Releases Into Your Site

Next, you’ll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you’ll have to open a door from your home page to the section of your site that houses the releases.

First, add a link to your navigation bar that points to a “press release directory.” On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.

Then create a separate page for each release you write. Using the keywords you’ve researched for the content, write a title and description tag for each page. Then upload everything to your host’s server. Once the pages are spidered, you’ll find numerous new roads leading from the engines to your site.

With just a little more effort than you would normally give, your press releases can pull “double duty.” Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they’ll be working to drive traffic to your site and increase your search engine positioning.


About the Author

Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest e-report “How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.

 

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