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Copywriting Tips for Sales-generating Brochures
Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003 http://www.copywritingcourse.com Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the...
Creative Website Copywriting - Why It Impresses Both Customers and Search Engines
The copy is correct, the spelling is spot-on, the grammar good, the punctuation perfect, and the keywords are all where they should be. That's all you could ask for in web site copywriting, isn't it?
Not necessarily. You see, as well as being...
"How To Get Started With A Career In Copywriting"
Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance...
Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
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The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces of out-of-date information,
rumors and myths with regard to text placement, when writing SEO
copy.
For instance, many absolutely swear that the copy has to be as
high up on the page as possible for the search engines to find
it. Not true. The spiders will find the text regardless of where
it is on your page. Others say all your text has to be in one
block. Also not true. The spiders will find the text regardless
of where it is on your page.
Other statements I've heard regarding text placement include:
· Your headline must appear at the very top of the page.
· Copy placed inside tables throws the search engines off.
· Copy must be positioned above the fold to be found by the
spiders.
None of these are true. The spiders will find the text
regardless of where it is on your page. (Or did I already say
that... twice?) This is true in 99.9% of the cases, with only
some very rare exceptions.
So where is the best place to put SEO copy on your Web page?
Wherever it makes sense to the site visitor!
Spiders will find your text regardless of where it falls on the
page. Want proof? Here's a test. Go to Google and type in any
working URL. When the result comes up for that site, click on:
"Show Google's Cache of..." In the box that appears at the top
of the next page, click on this option: "This cached page may
reference images which are no longer available. Click here for
the cached text only." What do you see?
You see
exactly what the search engine sees. If the text appears
in this text-only cache, that means Google's spider can read it
and index it.
Put Copy Where It Is Most Beneficial to Your Visitors
Since the engines will find your text regardless of where it
falls on the page, your focus should be placed on the site
visitor. This is where your focus should always be. The people
who have the money come first; the search engines come second. :)
If it makes sense for your visitors to see your headline as the
first thing on the page, then put it first. If a graphic design
element makes more sense, then put that first. If you use photos
or other images, include captions so your visitors understand
what these photos mean and how they relate to the sales message.
If you have an ecommerce site, create pages for each category of
products you offer in order to help guide the visitors' steps.
Then add short copy segments that quickly describe what is
offered for each specific product. Even though the copy is
scattered all about the page, the engines WILL find it.
When it comes to copy placement on your Web pages, don't agonize
over what the engines want you to do. Give 100% of your
consideration to what would be most useful for your visitors and
place your copy in those areas. The spiders will find it with no
trouble at all.
About the author:
Karon Thackston is author of "The Step by Step Copywriting
Course" at http://www.copywritingcourse.com and "How To Increase
Keyword Saturation (Without Destroying the Flow of Your Copy)."
Discover the secrets to creating SEO copy with a perfect balance
between keywords and natural language.
http://www.copywritingcourse.com/keyword
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
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Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of ... |
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Linda Westphal, Freelance Advertising Copywriter |
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Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
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