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Case In Point: What You Need To Know About Link Popularity
by Karon Thackston © 2003 http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link...
Five Keys To Leaner And Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective...
How to Write Killer Sales Copy
Sales copy is kind of like high school kids: the nicest, most polite ones often have the least friends. There are so many misconceptions going around as to what makes good copy that I thought it would be interesting to discuss the basics here....
When "Less" Is More... When It Comes To Writing Your Sales Copy
Today we're going to wrap up our discussion about these 5 critical copywriting techniques you must be using in "5 Ways To Give Your Prospects A Much-Needed Break!" O.K.? Let's just go over the 3 items we've already discussed: 1....
Writing Tips for Your Website
Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative,...
 
The Best Place to Put SEO Copy on Your Web Page

by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword It seems like a funny question to me, but it gets asked a lot. "Where should the SEO copy go on my Web page?" That question gets asked so much because there are several pieces of out-of-date information, rumors and myths with regard to text placement, when writing SEO copy.

For instance, many absolutely swear that the copy has to be as high up on the page as possible for the search engines to find it. Not true. The spiders will find the text regardless of where it is on your page. Others say all your text has to be in one block. Also not true. The spiders will find the text regardless of where it is on your page.

Other statements I've heard regarding text placement include:

· Your headline must appear at the very top of the page.

· Copy placed inside tables throws the search engines off.

· Copy must be positioned above the fold to be found by the spiders.

None of these are true. The spiders will find the text regardless of where it is on your page. (Or did I already say that... twice?) This is true in 99.9% of the cases, with only some very rare exceptions.

So where is the best place to put SEO copy on your Web page? Wherever it makes sense to the site visitor!

Spiders will find your text regardless of where it falls on the page. Want proof? Here's a test. Go to Google and type in any working URL. When the result comes up for that site, click on: "Show Google's Cache of..." In the box that appears at the top of the next page, click on this option: "This cached page may reference images which are no longer available. Click here for the cached text only." What do you see?

You see


exactly what the search engine sees. If the text appears in this text-only cache, that means Google's spider can read it and index it.

Put Copy Where It Is Most Beneficial to Your Visitors

Since the engines will find your text regardless of where it falls on the page, your focus should be placed on the site visitor. This is where your focus should always be. The people who have the money come first; the search engines come second. :)

If it makes sense for your visitors to see your headline as the first thing on the page, then put it first. If a graphic design element makes more sense, then put that first. If you use photos or other images, include captions so your visitors understand what these photos mean and how they relate to the sales message.

If you have an ecommerce site, create pages for each category of products you offer in order to help guide the visitors' steps. Then add short copy segments that quickly describe what is offered for each specific product. Even though the copy is scattered all about the page, the engines WILL find it.

When it comes to copy placement on your Web pages, don't agonize over what the engines want you to do. Give 100% of your consideration to what would be most useful for your visitors and place your copy in those areas. The spiders will find it with no trouble at all.



About the author:

Karon Thackston is author of "The Step by Step Copywriting Course" at http://www.copywritingcourse.com and "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)." Discover the secrets to creating SEO copy with a perfect balance between keywords and natural language. http://www.copywritingcourse.com/keyword


 

Copywriting . Net
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Copywriting - Wikipedia, the free encyclopedia
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Copywriting courses. Become a copywriter.
Copywriting courses for copywriters; plus tips on buying copy and hiring a copywriter.
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Advertising copywriting and search engine copywriting that impresses your visitors and the engines.
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Plain English with fizz: copywriting that stays on brand and on your mind. UK copywriter.
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Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business.
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  • advertising copywriting the top ten cliches and why you should avoid them

  • ad copywriting building brand equity one word at a time

  • an seo copywriting makeover turning not into hot part 1 of 2

  • an seo copywriting makeover turning not into hot part 2 of 2

  • are creative stereotypes holding you back

  • are keywords destroying the flow of your seo copy

  • are these internet marketing ebooks hogwash

  • are you asking the right questions in your copy

  • are you content with your e book content five improvements that will hook your readers

  • are you content with your headlines 5 ways to beef up your article title for maximum clickability

  • are you content with your web articles 5 ways to dominate your niche with copy that rocks

  • article marketing what is it and how can i use it to grow my business

  • article writing dos and donts

  • attention deficit sales letter disorder

  • avoid the big advertising mistakes

  • a copywriter never mumbles and other principles of effective ad copy

  • a copywriter speaks hey give me back my pen

  • a copywriting lesson from dr seuss

  • a day in the life of a freelance copywriter

  • a free lesson on how to easily write ads that are guaranteed to make you money

  • a lesson from the apprentice that can make you a master

  • a lesson in advertising from the eighteenth century

  • a quick and easy way of getting more customers from every single ad you write guaranteed

  • back to the copywriting basics

  • become a ghostwriter

  • becoming a ghostwriter

  • boost your b to b marketing copy 3 major copywriting blunders and how to correct them

  • business writing when not to be professional

  • calls to action making them fit makes all the difference

  • can anyone succeed as a freelance copywriter

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  • can you really make a fortune off of reprint rights

  • case in point what you need to know about link popularity

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  • choosing keywords that bring the best results

  • clever headlines usually flop are you being too clever for your own good

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  • copywriter rates getting the facts beforehand

  • copywriting 101 the exclamation point friend or foe

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  • copywriting faqs

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  • copywriting is not one size fits all

  • copywriting makeover its not about you its about them

  • copywriting makeover know where your customers are in the buying process part 1 of 2

  • copywriting makeover know where your customers are in the buying process part 2 of 2

  • copywriting makeover making an emotional connection part 1 of 2

  • copywriting makeover making an emotional connection part 2 of 2

  • copywriting makeover search engine friendly can also mean visitor friendly

  • copywriting secrets of the indian mystics

  • copywriting successes and failures a comparison of the good and bad

  • copywriting techniques for a great body

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  • copywriting tips for sales generating brochures

  • creating a search engine copywriting plan

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  • cure for boring corporate communications

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  • distribute your self published book part 2

  • does your copywriting trigger what makes your visitors buy

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  • dont neglect the power of repetition

  • do you make this big mistake writing your articles

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  • dreading the writing assignment outlines to the rescue

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  • enough with the upsells already

  • e book writing formats how to make the words flow

  • features vs benefits the mystery revealed

  • features vs benefits vs end results

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  • five steps to online copywriting success

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  • fond of autoresponders write em right

  • freelance copywriting advice 1 take the scary jobs

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  • freelance writers how to partner with your competition

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  • hitching a ride on current events

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  • how a book is born one authors story

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  • maximizing the effect of your freelancers bio

  • maximizing the effect of your freelancer s bio

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 1

  • my favorite errors to correct dont make these mistakes and your writing will rise above most other writing part 2

  • my favorite expert advice on writing the stories of our lives gleaned from my favorite books on the subject

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  • q a for writers editors and publishers thoughts from your peers on life and work part two

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  • seo copywriting makeover good rankings but no sales part 2 of 2

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  • so you want to be a copywriter

  • sticks stones and lawyers

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  • super adjectives boost the power of your copy

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  • sure fire copywriting tips

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