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Limited Time Only (Shh! It's A Secret)
by Karon Thackston © 2005 http://www.copywritingcourse.com Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to “limited time...
Power Writing 101: Tips and Tricks to Get You Taken Seriously!
In my ten years as an advertiser, I’ve encountered plenty of folks with a flair for writing. They were born having some idea of where to put the words within the sentence, and the sentences within the paragraph. They usually know what words to use –...
Sticks, Stones and Lawyers
“But how can you say, 'It was only talk, so no harm was done?' Were this true, then your prayers, and your words of kindness, would be a waste of breath.”
- Nachman of Bratslav
Defamation ... slander ... libel. It doesn’t take a rabbinic...
The Best Place to Put SEO Copy on Your Web Page
by Karon Thackston © 2005
http://www.copywritingcourse.com/keyword It seems like a funny
question to me, but it gets asked a lot. "Where should the SEO
copy go on my Web page?" That question gets asked so much
because there are several pieces...
Wild Bill's Top 30 Copy Writing Principles!
1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much...
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The Story of the Hypnotic Writing Monkey
The world's first Hypnotic Writer Author of "Hypnotic Writing" and "Advanced Hypnotic Writing"
A monkey could use "The Hypnotic Writer's Swipe File," a brand new e-book by Larry Dotson and myself, to write a riveting sales letter, ad, or e-mail message. The only condition is the monkey needs to be able to read.
I'll prove it to you.
Right now I have no idea how to write this article. So, in this case, I'm the monkey.
Now follow my path....
I grab this new e-book and flip through it---which is what I'm doing right now---and I spot a phrase...
"You don't realize it, but in the next few minutes you're going to learn..."
I add to that phrase something my monkey mind gives me, "...how to get people to do your bidding by using this amazing collection of hypnotic materials."
I now have this: "You don't realize it, but in the next few minutes you're going to learn how to get people to do your bidding by using this amazing collection of hypnotic materials."
There, I just wrote a good line. Any monkey could do it, as long as said monkey can type.
If you're like me, you'll probably want another example. Stop! Did you notice that "If you're like me..." is a hypnotic line? It is. It's in this book. My monkey mind found it and used it.
And "Stop!" is from this book, too. I saw it and tossed it into the above paragraph. Made you look, didn't it? Here's a fact for you: Any man, woman, child or monkey can flip through the pages of this new ebook and find words, phrases, and complete sentences to help them lead and control the minds of their readers.
Hey! Did you catch what I did? The phrase "Here's a fact for you..." is also from this collection. It's a way to assume logic without having any. It works. And did you notice that "Hey!" grabbed your mind? It, too, is from this collection. It's a powerful yet simple tool for practically yelling out your reader's name in a crowded room. It GRABS attention.
Are you beginning to see how you can use this material? Think about making use of this collection of hypnotic material and you'll begin to feel real power.
And did you notice that "Think about making use of..." is yet another golden nugget from this incredible ebook? Yes, a monkey with typing and reading skills just might be able to write a good letter with this amazing collection of tried and true hypnotic words and phrases. But more importantly, since YOU are smarter than any monkey, by the time you finish reading this material you will be able to take these words and phrases and weave them into hypnotic letters and ads that get people to act on
your commands and suggestions.
Stop! Note "by the time you finish reading..." is ALSO from this priceless new bag of tricks!
Can you see why I'm so excited?
As you get and then study every word of this book you will become amazed at how easy it will be for you to start writing your own hypnotic material.
(I can't resist. "As you study every word of this book you will become..." is also swiped from this collection. This is becoming way too easy.)
But let me confess something: (Yes. "Let me confess..." is a hypnotic phrase.)
When Larry Dotson, the primary author of this new ebook, wrote to me and said he compiled this material, I was angry. ("I was angry..." is from this collection, too.)
*I* wanted to be the author of these gems. I even offered to help add more gems to the package if Larry would let me be co-author. He agreed, but I could barely think of anything to add! Larry already did most of the work---and did it very well! The further you read into his collection, the more you will realize why professional copywriters always have "swipe files." They use them for inspiration. In this case, Larry has done ALL the leg work for you.
("The further you read into this..." is from his swipe file.)
Remember when you were in high school, and you cheated to get a passing grade? Admit it. You did, at least once. Well, this collection is your cheat-cheat.
("Remember when you were in high school..." is swiped from this book, too. Do you see how easy it is to write with this collection at hand? It's so easy I feel silly accepting money for writing material like this for clients. But not THAT silly.)
Have you noticed yet that I began with no idea of how to write this article and now, with the help of Larry's collection, have written a very interesting and maybe even hypnotic piece?
("Have you noticed yet that..." is from this fantastic swipe file, too.)
So here you are. You're holding dynamite. Do you light it and throw it in a field to watch the dirt blow up, or do you light it and throw it where you know lay hidden gold?
FACT: The choice is yours.
See a hypnotic sales letter for the "Hypnotic Writer's Swipe File" ebook at: http://www.HypnoticWritingSwipeFile.com
("FACT" is swiped, too.)
Go forth and profit.
About the Author
Joe Vitale is recognized by many to be one of the greatest living copywriters. His latest project, the Hypnotic Writer's Swipe File is a collection of over 1,550 copywriting gems that took him years to compile. Click here to learn more. http://www.roibot.com/tk_hwsf.cgi?hwsfartnl
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Michele PW |
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