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Advertising Copywriting - The Top Ten Clichés and Why You Should Avoid Them
We've all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another...
Copywriting Is Not One-Size-Fits-All
by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for...
Getting Looked Over, Without Getting Overlooked:
*Scanning and Skimming Practices* Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read."
Most readers will either...
Knowing Your Market ~ The Key to Good Sales Copy
One of the most important facets of good copywriting is knowing the market you’re writing for. You must know what this market is looking for and what problems it needs to solve. Once you know the answers to those two questions you can write...
The Top 7 Rules of Power Copywriting!
Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is...
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Weaving words for the web
WHILE Luddites toll the death knell for books, we who have made the transition to “new media” look to the future with confidence.
The Internet does not spell the end of the written word but the beginning of fresh opportunities and renewed status for professional writers throughout the world.
Since becoming disillusioned with the world of print journalism at the dawn of the 90s, I have sought new challenges and, following a baptism of fire in the bureaucracy, I pursued short-term freelance work.
Newsletters, media releases, proofreading, editing and copywriting have been my staple diet for three years, and a surprisingly satisfying one at that.
Freelancing also provided time to learn about the new communications medium, which sparked my interest a few years ago when commissioned to write corporate copy for a pioneer web site developer.
As more businesses, individuals and organisations have considered the question of “when” rather than “if” they should set up an on-line presence, competition in web site development has intensified.
Gradually, the gulf has widened between sites developed using professionals – web content writers, graphic designers, programmers and marketers – and sites hastily thrown together on a Saturday afternoon with a “do-it-yourself” web-authoring package.
The content manager or writer has been the missing link in the web development process – until now.
As web design houses wake up to the fact that a successful site needs more than pretty pictures and nifty applets, people with strong communication and organisational skills are in demand.
Just as a desktop publishing package does not transform a writer into a graphic artist, a web-authoring program does not turn a graphic designer, computer programmer or marketer into a wordsmith. We
each have our own talents and should respect the differences.
You don’t have to “surf” far on the web before striking poor writing, bad spelling or just plain offensive copy.
To secure our future and prevent mass bastardisation of the English language, writers must promote their skills now and not be intimidated by the technology.
If you can use a word-processing program, you have enough technological know-how to write for the web. The emphasis is on “information” not “technology”.
Writing for the online reader requires more discipline than even journalism. The experts say people between 25% and 40% more slowly on screen as the eyes tire more quickly than on paper.
Web users will not tolerate long-winded prose, unless it’s for a literary site or on a topic in which they are deeply interested.
Writing for web sites is not simply a matter of rehashing existing print material – the web is already clogged with so-called “brochureware”.
Clean, concise, active, purpose-written copy is essential to the development of this new medium and the web writing profession as a whole.
If you haven’t yet taken your first dip in cybersurf, head to your local Internet café or library and take the plunge.
Even if you don’t want to weave words for the web, you’ll have a ball spinning yarns with other writers via chat rooms, newsgroups, web sites and email.
Like it or love it, the future’s online.
About the Author
Yvette Nielsen writes a popular weekly web site review column for Brisbane News magazine, has developed her own site at http://www.brizcomm.com.au, and conducts web content workshops on how to structure, write and promote sites. Subscribe to her weekly newsletter for free tips and site reviews at http://brizcomm.listbot.com. Email yvette@brizcomm.com.au
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Copywriting . Net |
Copywriting . Net. The Internet's copywriting service center for Web and print marketing communications. |
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Copywriting - Wikipedia, the free encyclopedia |
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Getting Real: Copywriting is interface design - Signal vs. Noise ... |
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Amazon.com: Persuasive Online Copywriting: How to Take Your Words ... |
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Michele PW |
Watch your business soar when you put the power of great copywriting, results-driven marketing solutions and amazing creativity to work for your business. |
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Online Copywriting: Subscribe to the Excess Voice Newsletter |
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Linda Westphal, Freelance Advertising Copywriter |
Experienced copywriter for direct marketing articles, and advertising tips. Citrus Heights, California. |
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Copywriting: Projects on Elance |
Copywriting, Between $250 and $500, 7, 11/29/2006 1:45 AM ... Copywriting, Prefer not to disclose, 0, 12/1/2006 2:41 PM, 6 d, 22 h+, Authentication Status ... |
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