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Can Anyone Succeed as a Freelance Copywriter?
This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or...
How Being A Good Listener Can Make You A Successful Copywriter
Know your prospect. You hear this over and over -- and it truly is the most important secret of powerful, successful copywriting.
You can find out about your prospect from a number of sources. Your client is one of the best. You can also tease...
“How To Make Your Headlines Sell”
If you want to maximize your sales, then your ad copy must open up with a GREAT headline that declares: "Here's The **BIG** Benefit You'll Get When You Read What's Below!" It must GRAB your prospect's attention! But it shouldn't sound the same as...
Wild Bill's Top 30 Copy Writing Principles!
1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much...
Writer's Block Begone
Back when I was in college, I belonged to one of those professional associations for the video industry. (I was a student member.) The monthly newsletter had a column called "Writer's Block." Although called Writer's Block, no one ever wrote about...
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What’s Wrong With Proofreading?
More Tips For New Writers (Part III)
Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc as well as by the textual content of your website.
I recently read an article in which the author encouraged people to write articles in order to promote their home based internet business. The writer of this article was of the opinion that punctuation, spelling etc, were not particularly important. His advice was to give your article a quick once-over with your PC’s spellchecker and then submit it without spending too much time on it or worrying unduly about the finer details. To him, the important thing was that you should write whether or not you had reached the appropriate educational standard to be able to write correctly.
In an effort to keep up with modern trends, I considered this premise and attempted to embrace it. Maybe I am totally old-fashioned but, I couldn’t do it. I simply cannot accept this idea that we should treat business writing as a casual pastime, where articles are to be carelessly and quickly executed because they are of limited importance. Of course I believe that people should be free to express themselves in writing even if they lack formal education but I don’t believe we are helping them or ourselves by lowering our standards.
Although I applaud him for encouraging people to write, I simply cannot agree with this author’s notion that correct grammar and punctuation are unimportant. Even slightly faulty grammar can render a written work incomprehensible. The phrase "Content is king" is overused nowadays. Although content is often high in a list of important elements, I cannot agree that content alone will make up for poor craftsmanship when it comes to writing. Offering slapdash work is an insult to the reader; the implication is that the reader either will not know any better, or is not sufficiently important to bother about. I would like to make it clear that I am not referring to the unfortunate
mistake that slips through the proofreading net. There is nobody on this planet who has never made a mistake. Publishing an error takes a bit of living down but the only sure way of avoiding mistakes is by doing absolutely nothing. The thing that offends me is the "doesn’t matter", "It’ll do" sloppy attitude.
I have seen emails and web pages written by people for whom English is obviously not their first language. While I greatly admire these people for learning a second language to a standard where they can write it fluently (not something I can do), I cannot overlook the errors. Some made me laugh whilst others were embarrassing. Publication of these errors could, with proper editing, have been avoided without losing the fresh content and individuality of the writing. Proofreading, copywriting and editing services are not hard to find, they are widely advertised on the Internet. A little money spent on these services can make a life or death difference to an email campaign or website.
Although I try to make allowances, be more modern in outlook, take a more relaxed attitude, and so on, I keep coming back to the fact that writing is about communication. In order to communicate effectively, writing must be performed correctly and there is nothing wrong in employing a professional to add the final polish.
If all else fails, I will rely on the old adage that if a job is worth doing, it is worth doing well.
About the author:
Elaine Currie, BA (Hons), is a writer and internet marketer. She came to the internet after a 25 year career at a London law firm, seeking a new career path. Knowing only that she wanted the opportunity to spend more time writing and to be her own boss, Elaine discovered the concept of the "pluginprofitsite" (details can be seen at http://www.huntingvenus.com/pips.htmland at Elaine‘s website http://www.huntingvenus.com).
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