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7 Tips for Burning the Perfect Candle
Tapers, columns, votives, containers, pillars and novelty - chances are you have at least one of these types of candles in your home. Surveys done by candle manufacturers suggest that 7 out of 10 U.S households use candles, 96% of which are...
Babies: How to Get Your Children Excited About the New Arrival
The sudden appearance of a new baby can be rough on the other children in the family. Daily routines are disrupted and suddenly mom and dad are too busy to pay attention to older siblings. Worst of all, the new baby is the instant star of the...
Keeping it Simple this Season
It's back. The holiday season and all the challenges that come with it! This is the time when we are most tempted to overdo things - shopping, partying, spending.
This year…why not practice the art of simplicity and serenity? Begin a new...
Rubber Stamping : From Maya Indians To Scrapbooking
Who would have thought that your scrapbooking and card making had a connection to the Maya Indians? Rubber Stamping is certainly one of the fastest growing hobbies today, and for good reason. With its inexpensive materials and creative versatility,...
World Of Warcraft, Could It Be Killing Our Teens
The parents of a teenage son who committed suicide just over a year ago claim that their son become addicted to the massively multiplayer online role-playing game, World of Warcraft. They believe that as a result of this addiction he took his own...
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Craft Show Profits - Away from Craft Shows!
As you gain experience selling your crafts at craft shows,
you'll be planning your schedule a year in advance. Although a
business plan isn't essential, a marketing plan is a good idea
to have as you plan your shows. You'll want to keep your
customers on your mailing list informed of new products, special
sales and upcoming shows. You may need to update your marketing
materials from time to time as well. In addition, between shows,
you may decide to pursue other paths to selling your products.
Some of these are: the Internet (your own Web site or eBay),
retail (your own store, space in a gallery or retail store),
wholesale (trade shows, distributors or sales reps), trade or
consumer magazine ads (extremely costly), mail order, catalogs,
TV shopping networks and home shows.
Selling wholesale at galleries, stores, trade shows or through
reps or distributors cuts your profit in half. The only way to
make it up is through large quantity sales—and then you may find
yourself in a bigger production mode than what you feel
comfortable with. Selling wholesale has other drawbacks, like
return policies, cancellations and late payments. And some shops
and galleries will only take you on consignment.
Although billions of dollars are spent by consumers buying
products over the Internet, online sales for craft items has not
been spectacular—and nothing compared to craft show figures.
However, it's relatively inexpensive to sell over eBay and for
under $1,000 you can have a decent Web site designed. Check out
eBay for yourself to see if anything like your items are being
marketed there. If you have to sell way too low to match the
competition that you won't make a profit, it's not worth it. Put
up your own Web site and let it be a virtual shop for you—for
existing customers to see what you're up to and to attract new
buyers. You can post your show schedule, have information about
yourself and your crafts and sell
whatever items photograph well
and ship safely.
Research other Web sites selling similar products, decide how
you would like your electronic store to look and find a
competent Web designer. Make sure you are quoted all costs up
front including monthly maintenance so you can keep your site
updated. Design your Web site with the same care you designed
your booth—so it represents you and your product in the best
light. Make it easy for people to buy and to contact you. Have
your phone number and e-mail address so they can ask questions.
If your Web designer is not marketing savvy, have someone help
you submit your Web site to search engines and do whatever you
can to make it visible to potential buyers.
Another way to promote yourself online is to join craft forums
or chat groups, where buyers and sellers gather to discuss
crafts. If you position yourself as an expert answering various
questions, people may visit your Web site to gain more contact
with you. Also consider having links and resources on your site
so people will see you as a source of knowledge about crafts. As
a creative person, you'll probably have so many ideas to enhance
your Web site—just don't become obsessed so it takes you away
from your first love—making crafts! Once you have a Web site,
put the address on all your marketing materials—from business
cards to show schedules.
If you are doing well selling your crafts at craft shows, that
may be all you need to do. The more avenues for sales you take
on, the thinner you spread yourself, and the less you're doing
what you love most and what you started this business
for—creating crafts!
About the author:
Natalie Goyette is the best selling author of Craft Show Success. Her e-book shows you how you can finally make money at craft shows. www.craftshowsuccess.com
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