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Christmas Decoration Storage - 10 Quick Tips to Save You Time and Money When Storing Decorations
Christmas is busy, fun, exciting, and sentimental. We love it all -- all but the part when we have to clean up and put everything away.
While it may be tempting to just throw everything into boxes and worry about sorting it out next...
Gift Wrapping Ideas
If you're tired of your gifts looking like everyone else's, put
some creative thought to it. Gifts don't have to just be paper
and ribbon that you bought at the store. Let some of these ideas
inspire you.
* Name Tags - Instead of using name...
Handmade Bridal Shower Invitations Can Reflect the Shower’s Theme
Handmade Bridal Shower Invitations serve a practical purpose, and you can make gorgeous invitations that reflect the bridal showers theme if you have the time and a bit of creativity. You’ll impress the guests and heighten the sense of anticipation...
Information about Majolica Pottery
Pottery is a creative masterpiece that stands alone in the artistic world. Whether it was molded by your first grader with his own two hands for a school project or was designed by famous potter in Italy, it will be cherished and shine as the work...
New Ways to Use Old Christmas Cards
Forty years ago when I was growing up on our dairy farm in Wisconsin, my mother always saved the Christmas cards she had received in the mail. In those days, people sent many more Christmas cards than they do now.
Today, I still find myself...
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Craft Show Profits - Away from Craft Shows!
As you gain experience selling your crafts at craft shows,
you'll be planning your schedule a year in advance. Although a
business plan isn't essential, a marketing plan is a good idea
to have as you plan your shows. You'll want to keep your
customers on your mailing list informed of new products, special
sales and upcoming shows. You may need to update your marketing
materials from time to time as well. In addition, between shows,
you may decide to pursue other paths to selling your products.
Some of these are: the Internet (your own Web site or eBay),
retail (your own store, space in a gallery or retail store),
wholesale (trade shows, distributors or sales reps), trade or
consumer magazine ads (extremely costly), mail order, catalogs,
TV shopping networks and home shows.
Selling wholesale at galleries, stores, trade shows or through
reps or distributors cuts your profit in half. The only way to
make it up is through large quantity sales—and then you may find
yourself in a bigger production mode than what you feel
comfortable with. Selling wholesale has other drawbacks, like
return policies, cancellations and late payments. And some shops
and galleries will only take you on consignment.
Although billions of dollars are spent by consumers buying
products over the Internet, online sales for craft items has not
been spectacular—and nothing compared to craft show figures.
However, it's relatively inexpensive to sell over eBay and for
under $1,000 you can have a decent Web site designed. Check out
eBay for yourself to see if anything like your items are being
marketed there. If you have to sell way too low to match the
competition that you won't make a profit, it's not worth it. Put
up your own Web site and let it be a virtual shop for you—for
existing customers to see what you're up to and to attract new
buyers. You can post your show schedule, have information about
yourself and your crafts and sell
whatever items photograph well
and ship safely.
Research other Web sites selling similar products, decide how
you would like your electronic store to look and find a
competent Web designer. Make sure you are quoted all costs up
front including monthly maintenance so you can keep your site
updated. Design your Web site with the same care you designed
your booth—so it represents you and your product in the best
light. Make it easy for people to buy and to contact you. Have
your phone number and e-mail address so they can ask questions.
If your Web designer is not marketing savvy, have someone help
you submit your Web site to search engines and do whatever you
can to make it visible to potential buyers.
Another way to promote yourself online is to join craft forums
or chat groups, where buyers and sellers gather to discuss
crafts. If you position yourself as an expert answering various
questions, people may visit your Web site to gain more contact
with you. Also consider having links and resources on your site
so people will see you as a source of knowledge about crafts. As
a creative person, you'll probably have so many ideas to enhance
your Web site—just don't become obsessed so it takes you away
from your first love—making crafts! Once you have a Web site,
put the address on all your marketing materials—from business
cards to show schedules.
If you are doing well selling your crafts at craft shows, that
may be all you need to do. The more avenues for sales you take
on, the thinner you spread yourself, and the less you're doing
what you love most and what you started this business
for—creating crafts!
About the author:
Natalie Goyette is the best selling author of Craft Show Success. Her e-book shows you how you can finally make money at craft shows. www.craftshowsuccess.com
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