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Advertising on a budget -- Part 3: Frequency, frequency, frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.
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The more often you...
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15 Ways for Speakers to Earn More Profits
There is huge potential to create additional profits from your speeches by partnering with a professional transcriptionist to convert your audio recordings into text transcripts.
1) Speakers and consultants often deliver their presentations via teleconference calls and record them for sale later. Once transcribed, the transcript can be provided free to paying attendees as a value-added item or formatted into a special report for an additional product to sell.
2) Another valuable service you can provide to your clients is to send them a transcript of your speech ahead of time. Provide a single copy and allow them to make a specific number of copies to distribute. If you give the speech often, the cost of the transcription will pay for itself over time.
3) With your speech transcribed into text on paper, you can easily customize it for new clients, add new material, and delete outdated sections.
4) A certain percentage in an audience will have hearing problems and not be able to understand you clearly. Promise them a transcript of your speech, or one that was transcribed earlier from another time you gave basically the same speech.
5) If a prospective client asks if you've ever talked about a specific topic, you can send an excerpt from a transcribed speech that you gave for another client that addressed that topic.
6) If you originally wrote up a speech you give often, but over time you've ad-libbed, added new material, changed things here and there, and your current, evolved speech is quite different from your original write-up, have a recording transcribed for an up-to-date transcript of your speech as you currently deliver it.
7) Rather than mailing a tape or a video to a prospective client, it's faster to email or fax a transcript, saving time AND money. Even if you still mail a tape or video, this will get your information in text form to your client sooner for review, and they'll be even more certain it's worth taking the time to also review your audio or video.
8) Provide reporters and editors with transcripts of your speeches to make it as easy as possible for them to give you press coverage, making it more likely to create good publicity for yourself and your client.
9) Have recordings of your radio and TV interviews transcribed and convert the transcripts into articles, book chapters, or to add to your press kit.
10) When planning to make a video, provide a transcript of your material to your video
team to make the planning process easier for them. Also convert the transcript into a workbook to go along with your video.
11) You can build a database of questions that get asked frequently along with your answers in Q&A sessions during your presentations for a valuable collection of information. Once transcribed, the material can be converted into material for your website FAQ's section, or into handouts. NOTE: Make sure the person asking the question has a microphone, OR fully repeat the question before giving your answer.
12) Rather than asking your client to write and mail a referral letter after your speech and the event is all over, catch them while your presentation is fresh in their mind and suggest they tape their recommendation on your recorder, and let them know you'll have it transcribed and submit it to them for approval before using it. You can get other recorded referrals for transcription from attendees at the same time.
13) As you're driving away from giving a speech, record your thoughts that are tumbling through your mind such as things to change next time, things to remember, and stream-of-consciousness ideas that flow freely. Once transcribed, you can form a plan of action based on your own heightened inspiration spurred by the adrenaline of a successful event, and increase your overall success and productivity.
14) Convert recordings of your speeches into material for a book or ebook to help establish your reputation as a credible expert in your field and create additional profits for your business. Edit the transcripts into chapters, add a table of contents, a cover, etc. You can have it bound simply or submit it for professional publication, or convert it into an ebook.
15) Once you have a book, have it professionally recorded by reading it out loud for an audio product to sell.
Partnering with a professional transcriptionist is a solid business strategy that can save you time, increase your creativity, and -- most importantly -- add profits to your bottom line.
About the Author
Copyright Laurie Kristensen.
Laurie Kristensen operates a successful audio transcription and typing business, visit http://www.LKTranscription.com (subscribe to “Your Partner in Success Newsletter” and receive THREE valuable free gifts) -- also be sure to browse through Laurie’s Success Resources at http://www.LKSuccess.com
You may publish this article in its entirety, with the byline, URLs, and copyright included.
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| Creativity - Wikipedia, the free encyclopedia |
| Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
| en.wikipedia.org |
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| Creativity For Life |
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| www.creativityforlife.com |
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| AdCritic.com: Commercial Ads |
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| www.adcritic.com |
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| National Curriculum in Action - Creativity - |
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| www.ncaction.org.uk |
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| Ten Steps for Boosting Your Creativity |
| Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
| www.jpb.com |
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| Category:Creativity Techniques - Mycoted |
| This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
| A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
| www.creativityatwork.com |
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| Crayola Creativity Central |
| Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
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| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
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| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
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| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
| www.wisdomquotes.com |
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| Ideas by Creativity Pool |
| A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
| www.creativitypool.com |
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| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
| www.quantumbooks.com |
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| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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