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78 Ways to Start Your Next Book or Article
So many people want to write books to generate passive income, gain credibility and recognition, to leave a legacy, and just to be heard. The biggest challenge they find is not coming up with ideas to write about, the biggest challenge is often...
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Sustained myths about Creativity and Innovation lead to confusion, bad practice and bad decision-making. Some of them include: 1. Creativity requires Creative Types While some theorists assert that there are creativity traits such as tolerance for...
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practices to nurture peak performance in your organisation > HOW TO ACHIEVE PEAK PERFORMANCE By Matthew Oye Arikanki Welcome to the age of limitless possibility where reality turns out excately what you make it. welcome...
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Increase Your Buying Power With Capital Gains Reinvestment When it comes to selling property capital gains reinvestment can be an important strategy for homeowners and commercial and business owners. The Internal Revenue Service requires capital...
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Advertising on a budget -- Part 3: Frequency, frequency, frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.com, a small business.

If you don't remember anything else about marketing, remember this: Frequency is king.

The more often you can get your name in front of your potential and current customers, the more likely you will make a sale.

Depending on what study you look at, people need to see your message anywhere from three to 27 times before they act upon it.

And, if you want to brand your business, then you need to get it in front of your customers as often as possible.

How do you think Ivory Soap, Campbell Soup and Tide all built their brands so deeply into our minds? Through years and years of repeatedly advertising. That's why those brands pop into our head when we think about soap, soup or laundry detergent.

So if you want to build your brand, then you need to advertise frequently.

There's another benefit to advertising frequently. It also helps your current customers.

People like to know they made the right decision after they purchased something. How much reassurance they need depends on how much they spend, but everyone needs some confirmation they made the right decision. Your advertising can help.

Studies have shown that people are more aware of car ads after they purchased a car -- specifically car ads of the model they bought. And they're more likely to both believe and approve of the message. Again, because they want to know they made the right decision.

So there are many good reasons to advertise frequently. Does that mean you have to spend a fortune? Not necessarily. There are a few tricks you can use to get the frequency you need at a low cost. (These are print tricks -- other advertising outlets, such as radio and online, we'll talk about in future issues.)

1. Make your ad as small as possible. Small ads cost less. See "Advertising on a Budget - Part 2: Thinking Small" for more information on shrinking your


ad.

2. It's better to schedule your ads to run all at once than spread them out. People will never remember when they don't see your ad, only when they do. If they see your ad a lot in one week, they're going to be under the impression you advertise all the time because they won't remember NOT seeing your ad other weeks.

3. Take advantage of any frequency programs your newspaper offers. And definitely sign a contract -- don't run ads under the open rate.

Here's how it worked for PWC.

The newspaper had a program called "3 For Free." If you ran an ad three days in a row, you got the next three days for free (the paper was published six days a week).

We designed a tiny ad -- a one by two inch ad -- and we ran it six days in a row. Then we skipped the next three weeks and did the same thing again the next month.

After a year of doing this, PWC had people coming up to her telling her they saw her ad "all the time." Business owners wanted to advertise on PWC because they could see the commitment PWC had to advertising. Brides and grooms were visiting PWC on a regular basis because they were being "reminded" monthly.

What did all this cost? About $100 a month.

But, a word of caution. It takes time to build a business and a brand. It won't happen overnight. But it will happen, especially if you remember to keep getting your name in front of your customers and potential customers as often as you possibly can.

About the author:
Michele Pariza Wacek owns Creative Concepts and Copywriting, a writing, marketing and creativity agency. She offers two free e-newsletters that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.writingusa.comCopyright 2005 Michele Pariza Wacek.



 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
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National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
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Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
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Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
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TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
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American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
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CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
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