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7 Tips for Business Success
Many executives and other business managers often forget that they really have 2 jobs – the first is to do what they get paid for (and do it better than others). The other is to manage their career path and do what is required to ensure their...
Be Creative to Get Money
Creativity alone can make you money and no matter what anyone tells you or what you think, anyone can be creative. Creativity is like a skill that needs to be developed. The more you work at being creative the better you will get. You have to allow...
Coaching for Creativity in the Workplace
There was a CEO of a large company who had an interesting object
on his desk. Over the course of many years the object had been
the topic of numerous conversations by most employees and
visitors who found themselves in his office. When I heard...
Innovation Management – Ibm Opens Lid On Its Treasure Chest
IBM, which registered 3248 patents last year, has decided that sharing technology can sometimes be more profitable than jealously guarding its property rights on patents, copyrights and trade secrets (Herald Tribune, April 11 2005).
...
Reaping the Harvest: Are the weeds crowding out the fruits of your labor?
One of my highly creative clients (I’ll call her Kate) used to think she could never be organized. She had always believed getting organized meant that she’d have to give up her creativity, self-expression and spontaneity and become a rigid and...
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Animation Studio Marketing
An animation studio is the kind of place that everyone dreams
of working at but no one really wants to invest in. The reason
is that it is hard to make money in an animation studio. Here
are a few marketing tips to help the coolest profession in the
world survive and even prosper. Like any business, marketing is
key in being successful. The best animations studios play on
their strengths, use humor and class, and generally have a good
web presence.
Every animation studio has something they are really good at
and something that they can't do at all. Play up your strengths.
Let people know what you can do, and let them know that you can
do it well. If you are a genius with adobe or you know how to
draw killer flash cartoons let that be known. Produce examples
of your work, or better yet start a project to show off your
work. A good example of this is cartoon solutions animation
studio, which helped make starwarsspoof.com. Just remember that
this is your time to show off.
Being funny gets a quick buck, being classy takes along time
but being both funny and classy gets loyal market share. An
animation studio that seeks to win its audience, rather that
laugh them to death, will still be around in twenty years. An
excellent example of this is the Pixar Animation studio. They
sought to give their viewer an emotional experience by taking
them on a journey. The result is a long lasting memory of good
times when their name is mentioned. Use humor, but use it
wisely. Remember there are other emotions that an audience
should feel too.
Having a good web presence is a great way for almost any
animation studio to get started and stay alive. However, just
simply having a website is not enough. You have to work with the
people who visit your site to turn them into buyers. One of the
easiest ways and animation studio can do is by offering a
service on their website. Offer tutorials, sell
shirts, do what
ever it takes, but have a very easy way that people can contact
you to hire you for your services. A good example of this type
of animation studio promotion is again cartoon solutions. They
sell character packs on their website. These reusable packs
allow user to make their own animations and they promote their
services.
If you are starting an animation studio think small and
diverse at first. Be willing to take on any project that you can
to get the experience, but more importantly to get your name
known. You may also have to use a different business model at
first. You might just want to run a simple affiliate program
through your website. You might want to offer cheap standardized
design for flyers. Use your imagination because few people will
be able to get paid directly for their work right at first. As
you work you will find your nitch; that thing that you can do
better than anyone else. As you find this exploit it. Position
yourself as the only person a client should trust to do that
thing.
An animation studio is a hard thing to make profitable, but
the people who use their creativity not only for their work but
also their business will succeed. Just remember that a
successful animation studio will play on its strengths, play on
all of the viewer emotions and have a strong web presence. These
ideas are not only ment for animation studios but also for Illustration artists, computer animators and any other
company that is in entertainment production.
About the author:
Justin Grover-
10xMarketing - More Visitors -More Buyers -More Revenue. If
you would like to see an example of a great A
nimation Studio please click on Cartoon Solutions.
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| Creativity - Wikipedia, the free encyclopedia |
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| AdCritic.com: Commercial Ads |
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| National Curriculum in Action - Creativity - |
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| Ten Steps for Boosting Your Creativity |
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| Creativity at Work: The interplay of business, art and science |
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| Crayola Creativity Central |
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| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
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| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
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| Ideas by Creativity Pool |
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| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
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| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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