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Chris Carpenter's Google Cash - An Ebook Review
It is rare to find a brand new blueprint for making cash on the internet. The continuous churning of rehashed and ripped off regurgitated pablum has plagued the internet guru market for the last few years. But ever so often with some...
Share A Vision For Your Business With God
I have a friend who is caught up in some serious 'paralysis of
analysis' where her business life is concerned. I advised her to
simply follow God's peace and just get moving! She looked at me
like I had suggested that she jump off a cliff. I...
Silicon Valley: a parable
We have all heard about the “Silicon Valley” miracle. Not long ago, Silicon Valley found itself at the centre of the world, a job- and money-making machine fueled by the popularity of the Internet and technological innovation. Those days are a...
Using Seminars to Bump Up Sales
Many of my clients are turning to speaking at chambers and other networking organizations to generate business. This is a wonderful method of building credibility and gaining free advertising, especially when you are in a creative business that...
Warning: Do Not Start A Business Until You Read This - The Biggest Mistake Business Owners Make And How You Can Avoid It
What is the reason why you want to start your own business, to make some money, to be your own boss?
Sorry to say, but these are not good enough reasons. You got to be more specific.
If you are going into business, you got know how to get...
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Brainstorming Secrets
Have you been in a "brainstorming" session where each person just defended their own ideas? Worse is when people don't suggest ideas at all, for fear they'll be attacked. That's no way to brainstorm. Brainstorming is using the power of many minds, and ideas should flow freely and trigger other ideas. How do you make that happen?
The Key To Good Brainstorming
You have to have a good leader to have good brainstorming. The leader isn't there to impose his will, though, but to stop the imposition of anyones will. His role is to stop criticisms, arguments, and even strong opinions, at least in the first part of the session.
A brainstorming session needs to be spontaneous, open and uncritical. "Bad" or "silly" ideas can lead to helpful ones, so suggestions have to be left un-judged at first. To brainstorm effectively, you can't stifle the creative process. The leaders job, then, is to make everyone feel free to suggest any ideas.
An Example Of Good Brainstorming
The scenario: your business needs to cut delivery costs. The group throws out ideas and thoughts. "Let's not deliver," someone suggests, and when another starts to criticize, you remind him of the rules. "Negotiate lower rates," somebody says, "Or just find a company with lower rates," another adds. Ideas like reducing package weight and charging customers more are suggested, and lead to other ideas.
You keep it civil, take notes, and eventually call a halt to this free-for-all part of
the session. Now it's time to evaluate and develop the ideas for whatever usefulness they may have.
To keep the creativity flowing in this stage, have participants defend or develop ideas that are not their own. This brings new insight to the idea, and prevents the problem of ego-identification that causes people to get "stuck in a rut" with their own ideas.
For example, ask the man who was critical of the idea of not delivering to work with that idea. "We have to deliver," he might start with. Then he thinks for a second and says, "I suppose we could deliver to central distribution points instead of to the individual customer. The customer could drive a short distance to pick up their order. That might save us on shipping."
Someone else suggests that the customers may like the arrangement. They would be able to return the product immediately if they were dissatisfied, with no need to pack and ship it. You assign a couple people to look into it, and move on to the other ideas.
Good leadership keeps the whole process working. In the last example, you've even used a "bad" idea to come to a possible solution. That's good brainstorming.
About the Author
Steve Gillman has been studying brainpower enhancement, creative problem solving, and related topics for years. You can visit his website, and subscribe to his free Mind Power Course, at: http://www.IncreaseBrainPower.com/mind-power.html
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| Creativity - Wikipedia, the free encyclopedia |
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| CREATIVITY |
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| The 6 Myths Of Creativity |
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| CreativeClass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
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