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Creative People - What to Say When Asked About Your Fees
A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her. Kirstin, "I never know what to...
Creativity Management And Time Pressure
There is a pervasive belief that time pressure stimulates creativity. This is both true and false. There are a number of forces at work: a) Time pressure increases creative output. By forcing idea production, setting goals and incremental...
Feng Shui - Create Prosperity at the Office by Clearing the Clutter
The essence of Feng Shui revolves around using positive energy, or Chi, to enhance your surroundings. Serenity, prosperity, and wealth follow the occupants of homes and offices with Chi. Your office should be a pleasant, un-cluttered, well-lit, and...
How To Escape The Pop Up Killers Vengeance
How to stop pop up blockers and get your message out! How To Escape The Pop Up Killers Vengeance How To Escape The Pop Up Killers Vengeance by Rob MacCurry Admit it. You use pop ups. Pop unders....
There's No Need to Pad Your Resume
It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check resume facts. Going on blind faith and convinced the truth hasn’t been helpful so far, you seriously consider fabricating...
 
Breaking Rules and Defying Convention

Business women have always had the ability and the knowledge to evolve as market leaders and rule breakers but now they have the mass behind them to power the long awaited changes.

"Imitators are never as good as that which they imitate" according to Keith Reinhard, the Chairman of DDB Worldwide who has recently been named among the top 100 industry influentials by Advertising Age. He was referring to the creative potential in the Middle East at the time and basically saying; don't copy the rest of the world. "In emerging markets there is a temptation to copy London or New York. That is dangerous. You need to evolve your own culture and your own values. Only then can you be at the top of your game," he says.

His statements got me thinking about other things such as website creativity (or lack of), business structures, the advertising industry, communication models and more importantly, women who try and compete with men and then wonder why they never really succeed. If we think of women as an "emerging market" and according to Jupiter Research there are more women online today than men, then what a golden opportunity for women to do things their way, to "evolve their own culture", to stop copying the existing male models of how to do business.

Let us reflect on some amazing internet statistics recently released by Jupiter; US women over 40 are devoting more time online per week than running errands, eating or preparing meals, relaxing, or spending time with friends. Their internet time outweighs watching TV, listening to the radio and other media activities.

Then there are the Baby Boomers (technically, those whose age was 40-58 in 2004); they


make up the largest generational demographic today. And Boomer women not only outnumber men but also influence as much as 80% of household decisions, from food and finance to travel and technology. They spend more than $55 billion on consumer electronics annually in the US alone, out of a $96 billion total. Yet they are largely ignored.

Let's face it guys, Baby Boomer women are the greatest market opportunity today. And gals, with this market strength, women really can demand major changes in the advertising industry; they can create their own business styles and permanently alter the way things have been done in the past. But there is a catch, according to Keith Reinhard. He believes that worldwide, most people have not understood the transformation power of creativity, where you can, with one idea, get the whole world talking about your brand. In other words, you have to break some rules and defy convention.

If we were to follow his advice, then we must develop our own style rather than imitate the previous models. We must be prepared to step totally out of the box and not have one foot on either side just in case it gets a bit scary out there. We must be prepared to break some rules and defy convention, to 'look foolish' every now and then and to make mistakes. Most importantly, we must start doing things our way; we have the power, we certainly have the ability and now we know we have the mass behind us.



About the author:

Penny Archer is a Director of SmartDames FZ LLC, an international List Broker based in Dubai Media City, Dubai. Other articles that she has written can be found at www.smartdames.com or www.listownerlimbo.com

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
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