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Codifying Creativity
Can we codify creativity? Within these few words are a number of principles that must be identified and resolved before we can really answer the question.
The first question is, what is creativity? What are we trying to codify?
One useful definition of creativity is that it is problem identification and idea generation. Another is the production of a number of diverse and novel ideas. Yet another is the engagement in a number of diverse and novel behaviours.
The second question is, can we measure creativity?
This is necessary, as any codifying must result in measurable change. From the above, we can see that creativity can be measured on a number of levels such as: a) we can measure the number of ideas produced and their diversity and novelty, b) the frequency of idea production over periods, c) the frequency of divergent and novel behaviours engaged in over periods or d) we can ask people to rate themselves as being creative before and after training.
The third question is, what do we mean by codify?
It means to code or organise into a systematic process. From the above, it becomes clear that codifying creativity is possible if we produce systematic processes that produce measurable change in the ways mentioned above.
Now onto the real question then. Can we codify creativity?
Well, yes. If we just set out a number of processes that produce measurable improvement in the ways described above.
What processes?
There are an infinite number and each produces it’s own set of results. By combining, mixing and rearranging, different results occur.
Simple psychological games, such as role-play, can be used. In the Journal of Psychology, businessmen were asked to rate themselves on creativity and they ranked themselves very low. Then, after asking them to pretend they were happy-go-lucky hippies, they re-rated themselves much higher.
Lateral thinking techniques can be used, where
the point is to generate ideas without purpose, for the sake of generating ideas, follow seemingly nonsensical pathways and so forth. This simply maximises the quality and quantity of the idea pool.
Linking techniques can be used. Where everyday, novel and diverse objects are used to create connections with the endeavour.
What I have just done is codify creativity. Ask any group to come up with ideas related to a particular problem and they will produce a set quantity. Use the above three (each contains an infinite number of possibilities) and the group will produce more creative output.
The above is an incredibly general example, but you get the idea. And this small case begins to demonstrate how creativity can be made measurable, useable and tangible.
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These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased at a deep discount from the following link only: http://www.managing-creativity.com/deepdiscount.html
Kal Bishop, MBA, http://www.managing-creativity.com
You are free to reproduce this article as long as the author's name and site URL are retained. A link to the MBA dissertation would be appreciated.
About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Source: www.isnare.com
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Creativity - Wikipedia, the free encyclopedia |
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
en.wikipedia.org |
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Creativity For Life |
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AdCritic.com: Commercial Ads |
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
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National Curriculum in Action - Creativity - |
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Ten Steps for Boosting Your Creativity |
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Category:Creativity Techniques - Mycoted |
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Creativity at Work: The interplay of business, art and science |
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www.creativityatwork.com |
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Crayola Creativity Central |
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Pages tagged with "creativity" on del.icio.us |
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
del.icio.us |
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Creativity Web - Resources for Creativity and Innovation |
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
members.optusnet.com.au |
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gapingvoid: "cartoons drawn on the back of business cards": how to ... |
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
www.gapingvoid.com |
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Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
www.wisdomquotes.com |
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Ideas by Creativity Pool |
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www.creativitypool.com |
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CREATIVITY |
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
www.quantumbooks.com |
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Creativity Tools, Creative Solutions & Creative Problem Solving ... |
This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
www.mindtools.com |
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The 6 Myths Of Creativity |
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www.fastcompany.com |
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CreativeClass.org |
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
www.creativeclass.org |
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TIP: Concepts |
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
tip.psychology.org |
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American Creativity Association (ACA) |
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
www.amcreativityassoc.org |
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CREAX - Portal for creativity and innovation |
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
www.creax.net |
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