|
|
How To Fail... Faster Then a Speeding Bullet!
Hello, I am getting married. Want to pay me $798 dollars to come? Yes, this is the theme in the latest marketing campaign from the infamous Corey Rudl. Now before I give you the wrong idea here it really doesn't cost $798 dollars to attend. In...
Innovation Management – Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an...
Managing Creativity and Innovation part 1 of 2
Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing creativity and innovation. Part 1 of Managing Creativity and Innovation covers the first seven of these domains. a) The difference...
The Primary Purpose of Business
Consider the following quote from author and Fortune 500 business consultant, Lance Secretan: "The primary purpose of an organization is not to make a profit. It is to help human beings grow, express their creativity, contribute their...
You're Effective, We're Effective
Every leader wants his or her organization to be effective.
Every leader realizes organizational effectiveness depends on
the effectiveness of individuals. Therefore, it is critical to
remember what is necessary to make an individual effective...
|
|
|
|
|
|
|
|
Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions
Here are some questions to get your thoughts and cash flow moving that will also keep your product creating aligned and focused.
Find the gold mine in your surroundings by looking at any promotional literature you have created, audio or video tapes you have produced, press releases or articles about or by you, your product catalog or list and even your business card.
1. What is the one single important subject from your experience or knowledge that you want to tell the world about? If you have a list or create a list, which one speaks to you the loudest?
2. What are you most frequently surprised about that people ask about in your subject area? Track all the questions people are asking -- they are telling you what they are willing to buy. It is usually something that is of common sense to you that it escapes your radar. Be observant for a month and you will be amazed on what pops up.
3. When you created your list or selected the single important subject, look to narrow down this topic into segments. Can these segments be a product or service on their own? Most of the time they can be.
4. How will you spread the word -- what will be your marketing tool for this subject/segment? Think how buyers would want to hear about it (not what's in your comfort level -- that is if you want it to be easy as possible -- however it doesn't have to be). Can this become a profit center for you? If yes, how? What are your ideas and thoughts?
5. What is the top thing you want people to know about this subject/segment? Is it a new skill, perspective, attitude, expanding general knowledge, wisdom -- what?
6. Does the information need to be presented in a logical order or randomly?
7. What do you want people to do or not to do, change or move during or afterwards with this? How will this benefit them?
8. Who besides this market can benefit from this? Are there any other specific markets that this would apply to? Manufacturers, suppliers, distributors, who?
9. Is there any specific words or language for this topic/subject/segment? If not specific, what words appear more frequently than others? Create a list of keywords that you might search on the Internet if you were looking for information on this.
10. Think back to a time when you first learned about this topic/subject/segment. Did you keep any notes or journal entries? Did you receive an aha moment when you learned a principle or key about this? If Yes, then write about the story/aha moment.
11. Do some research on the Internet and Amazon. What other information is available on this? How old is this information? Create a file in your word processing software and
call it "[your topic/subject] research." Do the research in small chunks or big ones. Don't read until you have collected 10-20 pages. Set a time limit on the research and/or number of pages of research notes. Don't forget to track the URL source. Keep cutting and pasting the information as you progress.
12. What do people need to know about you? Why do you want to tell this or teach it? Do you have any credentials, if not, that's okay too, however, what is your experience on this topic? More times than not, life training is worth a lot more than credentials.
13. Do you have any other information that connects or compliments this topic/segment? Another article, booklet, audiotape -- anything -- go-ahead pull it out and gather it all together.
14. Have you heard any short anecdotes on this topic? If so, what were they, who was the source? Can you interview them to hear it again? Give them the credit; it makes you more attractive on the topic?
15. Does your information need visual assistance? Graphics, pictures, charts, models. Anything that comes to mind as a possibility? Draft out every idea so they can grow. Use the research you are doing to spark your creativity. If someone presents it in words, can you do it in a model or drawing?
16. Are there any ebooks on the topic? What about special reports? Paid or free? If purchased, does it compliment your topic or how can you create a different angle and use it to compliment? Can you create an affiliate with their product? Do you want to use it as a marketing lead-in or as a bonus?
Boy, that was tough thinking about all this and answering these questions. Yes, I agree. Yet, as I know, you will see while reading them, how important they are to your success.
Now, the tough time comes, you need to sit down and answer them. Not just once, however, on a regular basis. Like minimum is once a year.
Take the time, it's the best time you will ever spend working "on" your business. Best wishes on your journey. If you need guidance, let me know.
(c) Copyright, Catherine Franz. All rights reserved.
About the Author: Catherine Franz is a Marketing & Writing Coach, niches,
product development, Internet marketing,
nonfiction writing and training.
Articles: http://www.abundancecenter.com blog: http://abundance.blogs.com
Source: www.isnare.com
|
|
|
|
|
Creativity - Wikipedia, the free encyclopedia |
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
en.wikipedia.org |
  |
Creativity For Life |
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
www.creativityforlife.com |
  |
AdCritic.com: Commercial Ads |
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
www.adcritic.com |
  |
National Curriculum in Action - Creativity - |
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
www.ncaction.org.uk |
  |
Ten Steps for Boosting Your Creativity |
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
www.jpb.com |
  |
Category:Creativity Techniques - Mycoted |
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
www.mycoted.com |
  |
Creativity at Work: The interplay of business, art and science |
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
www.creativityatwork.com |
  |
Crayola Creativity Central |
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
www.crayola.com |
  |
Pages tagged with "creativity" on del.icio.us |
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
del.icio.us |
  |
Creativity Web - Resources for Creativity and Innovation |
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
members.optusnet.com.au |
  |
gapingvoid: "cartoons drawn on the back of business cards": how to ... |
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
www.gapingvoid.com |
  |
Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
www.wisdomquotes.com |
  |
Ideas by Creativity Pool |
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
www.creativitypool.com |
  |
CREATIVITY |
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
www.quantumbooks.com |
  |
Creativity Tools, Creative Solutions & Creative Problem Solving ... |
This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
www.mindtools.com |
  |
The 6 Myths Of Creativity |
A new study will change how you generate ideas and decide who's really creative in your company. |
www.fastcompany.com |
  |
CreativeClass.org |
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
www.creativeclass.org |
  |
TIP: Concepts |
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
tip.psychology.org |
  |
American Creativity Association (ACA) |
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
www.amcreativityassoc.org |
  |
CREAX - Portal for creativity and innovation |
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
www.creax.net |
  |
|