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Are You A Creative "Meathead"?
Remember Archie Bunker's description of what a Meathead was on All in the Family? Dead, from the neck up! When it comes to creaivity, innnovation, coming up with ideas that magically turn into money - are you alive? Ever wonder how some of the...
Copycat
When we are dealing with business on the internet, there is only one thing worse than a spammer….A COPYCAT! What is a Copycat? Someone who goes to your web site, hits the select all button, and COPY. Then they paste it in their own web site,...
For Greater Success in the New Year Try the Miracle of Mind Mapping
If you're list of resolutions hasn't been working, try this method!
Making a list of New Year’s resolutions is a grand tradition, but has your list of resolutions worked in the past? If you’re like most of us, it hasn’t. This year, why not...
Outsourcing woos for small business.
Are you choosing a freelancer for your development needs? Or
think cheaper can do better? Please give a second thought. Hold
on and analyze your decision again. It is always better to think
again and again as it gives you a chance to rework the...
Want To Expand Your Business?
I hear it all the time. "I want to expand my business, but I don’t know how." Many online small business owners have this challenge. In all actuality, it’s not a business problem... rather a creativity problem. For any given industry, there are...
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Creative Thinking versus Critical Thinking
The process of creative thinking is often, mistakenly, intertwined with critical thinking. There is a tendency to write and edit simultaneously, couple hypothesis generation and evaluation, combine problem identification with solution.
To increase effectiveness, one should first apply creative thought, which is meant to be daring, uninhibited, free-spirited, imaginative, unpredictable, and revolutionary. The trick is to ignore content and maximise the size and richness of the idea pool.
Second, critical thinking is exercised to achieve applied creativity. This is reductive, logical, focused, conservative, practical and feasible. During this stage, the idea pool is reduced to achievable, appropriate ideas.
Now onto the Idea Pool itself:
Maximising the size and richness of the idea pool is a conscious process that has a lot in common with a) lateral thinking and b) the elicitation of tacit knowledge. It is the pre-critical thinking phase and some elements include:
a) Coming up with ideas for the sake of generating ideas.
b) Using a variety of stimuli and frameworks to open up as many pathways as possible.
c) Not having a conscious direction.
d)
Not stopping when a goal seems fulfilled.
e) Consciously stimulating change in direction.
In short, the key principle is to produce first and scrutinize second – writing and rewriting are two separate processes. This applies across the board, from business problem solving to arts such as screenwriting. The more people try to understand meaning, the less they produce.
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These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased at http://www.managing-creativity.com
Kal Bishop, MBA, http://www.managing-creativity.com
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You are free to reproduce this article as long as the author's name, web address and link to MBA dissertation is retained.
About the Author
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller.
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