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For Greater Success in the New Year Try the Miracle of Mind Mapping
If you're list of resolutions hasn't been working, try this method! Making a list of New Year’s resolutions is a grand tradition, but has your list of resolutions worked in the past? If you’re like most of us, it hasn’t. This year, why not...
How Public Speaking Can Help You Dramatically Increase Your Business
Copyright 2005 Donna Gunter There's an often-quoted statistic that the fear of public speaking is right up there with the fear of death as the two events people most fear in their lives. However, as a business owner, I can guarantee you that...
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it...
Networking For Relationships Or Transactions?
I was a Peace Corps volunteer in West Africa. As I learned first hand, you can’t get to a transaction in Africa unless and until you develop the relationship – even to buy tomatoes, oranges or even fabric or gas for your moped. Sometimes that meant...
The Real Story Of The Little Engine That Could
Gone are the days when self-publishing was synonymous with self-defeat. Authors such as Deepak Chopra, Mark Victor Hansen and Neale Donald Walsch, originally self-published successfully before selling their books to major publishers (in order to...
 
Getting To Know the Search Engine Superstar

Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.



I have to be brutally honest and relay that our friendship hasn’t always been rosy. I got to know her several years back, when she was just a small fish in a big pond. I started to analyze her every move and realized that she is a fickle, clever and extremely mysterious being. Regardless of her ways, I decided to get more acquainted. Here are a few things I learned along the way:

When it comes to logic, she is the queen

In other words, avoid participating in anything that may blacklist you from this search engine, including keyword stuffing, link farms, and hosting 50 “sister” sites on the same server. Keyword stuffing doesn’t simply refer to the content of your site, but also within the alt tags, headers, URLs and any additional areas of your web site.

She likes to stay focused

When optimizing the individual pages of your web site, try to hone in on 1-2 relevant keywords per web page. Analyze each page and identify which keyword would be most suitable. If you decide to optimize for 2 keywords per page, make sure that they are similar in context. For example, if you are optimizing for the key phrase “insurance leads”, you may also consider optimizing for “insurance sales leads” within the same page.

She loves to travel

It is commonly known that google loves links, whether they are inbound or outbound. Lots of research has focused on inbound links, but little has focused on the number of links on an actual page. Although this theory has not been published in the academic papers by google, it appears that google favors sites that have several internal and outbound links over pages without links. If you have any doubts about this theory, simply do a search on any high volume keyword or phrase within this search engine and analyze the first few sites that come up. Notice how the majority of them have numerous internal links on the main pages of their web site.

She’s in popular demand and expects the same from you

The more popular your site is across the Web, the more google will favor you. Obviously,


having several high quality inbound links to your site is key in achieving higher rankings. When identifying web sites for inbound links, target the ones that are highly relevant to your site. For example, if you run a jewelry site, look for websites that are purely informational on the topic of jewelry or gemstones. Also, make sure that the sites you decide to partner with have a good PageRank (at least a 5) and online presence.

To save yourself a lot of hassle, conduct a keyword search relevant to your business and target the web sites that show up on the 1st and 2nd pages (weeding out the competition) of google. Contact the webmasters of those sites and tell them about your company and find useful ways to compensate them for adding your company's information on their site. If you have an affiliate program, don’t be shy to pitch it. If you have an online advertising budget, offer them a Pay Per Click deal or monthly advertising fee for promoting your web site. Please note that partnering with these sites or purchasing ads should complement your overall marketing & business development strategy and not be merely used for the purpose of getting link value.

She gets bored easily

Regardless of whether your site is informational, e-commerce or just a sophisticated version of a business card, having quality content is crucial. Adding to that factor is how often you update your site’s content.

If you run a site that has new content added on a daily basis then eventually the google “freshbot” will start visiting your site on a daily basis and indexing your new content into the database (hence the popularity of blogs). The more content you update the more she visits your site and indexes it quicker.

If you haven’t already noticed, keeping pace with google is not an easy undertaking. It takes a certain level of knowledge, skill and creativity to truly benefit from this relationship. The rest is up to the stars.



About the author:
Dali Singh is the managing director for Blueliner Marketing (www.bluelinermarketing.com), a full service marketing and Internet consultancy specializing in internet marketing and web site promotion strategies, public relations, and corporate branding.



 

Creativity - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Creativity For Life
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AdCritic.com: Commercial Ads
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Category:Creativity Techniques - Mycoted
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Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
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Pages tagged with "creativity" on del.icio.us
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Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
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gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
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Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
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Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
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CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
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Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
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The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
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CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
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TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
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American Creativity Association (ACA)
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CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
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