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Good Idea Generation – a process
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common...
Integrated Watch Strap Attachment
Creativity, ingenuity, innovation and aesthetics
So far, owners of watches with integrated watch strap attachment
were restricted to original watch straps. HIRSCH Leonardo,
however, combines aesthetics and design with...
Success Is a Choice ©
"You're as successful as you want to be." Just try and throw this statement out at your next networking function or family gathering and watch the sparks fly. Emotions may flare up, yet it will not discount the validity of this statement. To...
The Dwindling Magic of Banner Ads
Banner ads are logos or headlines seen in webpages that directs
consumers to products or services. Simply clicking a banner
magically brings you to the company's storefront and shopping
for products and services becomes a breeze.
Many...
The Moonlighting Time Crunch and How To Beat It
The Moonlighting Time Crunch and How To Beat It © 2002 Elena Fawkner If you're in the paid workforce and toying with the idea of starting a home business so that one magic day you can tell your boss what you REALLY think of him or her, you ...
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Getting To Know the Search Engine Superstar
Having greatly benefited from my relationship with Google within the past several years, I thought I would take the opportunity to dedicate this article to the search engine superstar.
I have to be brutally honest and relay that our friendship hasn’t always been rosy. I got to know her several years back, when she was just a small fish in a big pond. I started to analyze her every move and realized that she is a fickle, clever and extremely mysterious being. Regardless of her ways, I decided to get more acquainted. Here are a few things I learned along the way:
When it comes to logic, she is the queen
In other words, avoid participating in anything that may blacklist you from this search engine, including keyword stuffing, link farms, and hosting 50 “sister” sites on the same server. Keyword stuffing doesn’t simply refer to the content of your site, but also within the alt tags, headers, URLs and any additional areas of your web site.
She likes to stay focused
When optimizing the individual pages of your web site, try to hone in on 1-2 relevant keywords per web page. Analyze each page and identify which keyword would be most suitable. If you decide to optimize for 2 keywords per page, make sure that they are similar in context. For example, if you are optimizing for the key phrase “insurance leads”, you may also consider optimizing for “insurance sales leads” within the same page.
She loves to travel
It is commonly known that google loves links, whether they are inbound or outbound. Lots of research has focused on inbound links, but little has focused on the number of links on an actual page. Although this theory has not been published in the academic papers by google, it appears that google favors sites that have several internal and outbound links over pages without links. If you have any doubts about this theory, simply do a search on any high volume keyword or phrase within this search engine and analyze the first few sites that come up. Notice how the majority of them have numerous internal links on the main pages of their web site.
She’s in popular demand and expects the same from you
The more popular your site is across the Web, the more google will favor you. Obviously,
having several high quality inbound links to your site is key in achieving higher rankings. When identifying web sites for inbound links, target the ones that are highly relevant to your site. For example, if you run a jewelry site, look for websites that are purely informational on the topic of jewelry or gemstones. Also, make sure that the sites you decide to partner with have a good PageRank (at least a 5) and online presence.
To save yourself a lot of hassle, conduct a keyword search relevant to your business and target the web sites that show up on the 1st and 2nd pages (weeding out the competition) of google. Contact the webmasters of those sites and tell them about your company and find useful ways to compensate them for adding your company's information on their site. If you have an affiliate program, don’t be shy to pitch it. If you have an online advertising budget, offer them a Pay Per Click deal or monthly advertising fee for promoting your web site. Please note that partnering with these sites or purchasing ads should complement your overall marketing & business development strategy and not be merely used for the purpose of getting link value.
She gets bored easily
Regardless of whether your site is informational, e-commerce or just a sophisticated version of a business card, having quality content is crucial. Adding to that factor is how often you update your site’s content.
If you run a site that has new content added on a daily basis then eventually the google “freshbot” will start visiting your site on a daily basis and indexing your new content into the database (hence the popularity of blogs). The more content you update the more she visits your site and indexes it quicker.
If you haven’t already noticed, keeping pace with google is not an easy undertaking. It takes a certain level of knowledge, skill and creativity to truly benefit from this relationship. The rest is up to the stars.
About the author:
Dali Singh is the managing director for Blueliner Marketing (www.bluelinermarketing.com), a full service marketing and Internet consultancy specializing in internet marketing and web site promotion strategies, public relations, and corporate branding.
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| Creativity - Wikipedia, the free encyclopedia |
| Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
| en.wikipedia.org |
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| Creativity For Life |
| An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
| www.creativityforlife.com |
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| AdCritic.com: Commercial Ads |
| FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
| www.adcritic.com |
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| National Curriculum in Action - Creativity - |
| Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
| www.ncaction.org.uk |
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| Ten Steps for Boosting Your Creativity |
| Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
| www.jpb.com |
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| Category:Creativity Techniques - Mycoted |
| This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
| A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
| www.creativityatwork.com |
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| Crayola Creativity Central |
| Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
| www.crayola.com |
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| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
| del.icio.us |
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| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
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| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
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| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
| www.wisdomquotes.com |
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| Ideas by Creativity Pool |
| A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
| www.creativitypool.com |
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| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
| www.quantumbooks.com |
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| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
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| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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