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The Best Workplaces report (Financial Times, April 28, 2005) notes many factors in common with Managing Creativity and Innovation. Material reward is not the sole factor in determining satisfaction. Microsoft UK offers acupuncture and deep...
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How To Find New Ideas For Your Business

New ideas are the lifeblood of any business so it is
important to encourage creativity and to be truly
innovative. But creativity and innovation are not the
same. Creativity is all about coming up with new ideas,
whereas innovation involves putting new ideas into action.

New ideas can be very difficult to find. When you do find
them and put them into action, they can provide a powerful
marketing edge and become a license to print money.

Here are some ways to help generate new ideas:

Ask For Opinions
You could hire consultants or you could simply seek
opinions from someone who knows absolutely nothing about
your business. We get so close to what we are doing, that
often we can't see another way of doing things. There are
times when we need to step outside our own environment
because sometimes ideas used in one trade can be adapted
to another.

Encourage Staff Creativity
If you employ staff, then encourage them to think up new
ideas and get them to suggest changes. You will need to
be open-minded and encourage their input. You'll need
to be tolerant when their ideas don't work. And you'll
probably need to reward them in some way, although you'll
probably find that the satisfaction of "seeing their
ideas in action" may be reward enough.

Brain Storm
One of the best ways to tap into new ideas is through
brainstorming. This could involve family, friends, staff,
customers and even other business owners. The key with
any brainstorming session is to disallow any negative
comments and to only analyse or develop ideas once the
session is over. The purpose of a brainstorming session
is to produce a quantity of ideas. It's quantity not
quality. Refining the ideas comes later.

Re-educate The Mind
There is an old saying, "you never stop


learning" and it's
true. If you are willing to make a personal commitment to
perpetual re-education you'll reap the rewards. Allocate an
annual budget (maybe 1% of your turnover) for personal and
staff re-education. Consider training courses, seminars,
workshops, audio-tape programmes etc.

Become A Case Study
Consider approaching a local University or polytechnic that
runs business courses. Offer your business as a case study
in return for feedback from the students.

Become A Surfer
There is a wealth of information on the Internet and most
of it is free. Search other areas of business rather than
just your own as you might be able to adapt a totally
unrelated idea.

Read And Subscribe
You can often find ideas in the most unlikely places.
Business, fashion and trade magazines are all worth a browse.
These days it's easy to subscribe to any number of overseas
newspapers, magazines, newsletters or ezines.

Travel Opens Your Eyes
Visit similar (or even unrelated) businesses overseas.
You'll be surprised at how freely many of them share their
knowledge, after all you are not a threat to them. In my
travels I have made it a point to visit factories that make
the strangest things, huge shopping malls, numerous small
businesses and international marketing companies. Each time
I seem to come home buzzing with ideas.

"The only purpose of a business is to bring in a customer;
and there are really only two ways to do it...
through Marketing or Innovation."
Noel Peebles

About the Author

Noel Peebles
noel@marketleadersltd.com
The Quick And Easy Ways To Get Better Results
From Your Advertising...Increase Your Sales
At Higher Profit Margins Than You've Ever Done
Before. FREE newsletter. FREE ebook.
http://www.betterbizprofits.com

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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