Think it's a hard thing to do? Think again my friend. You don't need to be that good of a salesperson either. I'm sure you've heard this "That person is such a great salesperson they could sell snow to an Eskimo."

To find the answer to what make these salespeople so great I studied them. Here's what I found each one had in common.

#1. They all studied their potential customers to learn their needs and desires.

#2. They were all creative and knew how to target only people that had a need or desire for the product or service they were selling.

#3, They each had determination.

The first trait I'm sure all of you reading this article have. You can all ask questions. Just make sure you fashion your questions in a manner that gets you the information you need to learn the person you're asking needs and desires.

By now I'm sure you're saying to yourself, "Yea, but how can I sell snow to people that already have more snow than they know what to do with." To do this you will need to have the second characteristic of the super salesperson.

Creativity is something we all have. It's just some of us don't know it. Here's how I found the answer to how to sell snow to Eskimos. I posted a question on marketing consultant Willie Crawford's message board at:

http://www.williecrawford.com/cgi-bin/index.cgi

The question I asked was "What can you make out of snow?"

Willie gave me a list of things that could be made out of snow. You see Willie stayed in Alaska for a while and knows snow. I myself have no idea because I live

I also posted my question on the "Home Business Web Sites Forum" ran by Steve MacLellan a Canadian. Steve told me of a Hotel built of snow and ice in Canada. He also mentioned a few other items that could be made from snow and/or ice. Steve is a web developer but knows more than I about snow. You can post business related questions on his message board at:

http://www.homebusiness-websites.com/cgi-bin/index.cgi

Steve is very knowledgeable and helpful.

While I've never sold a single Eskimo snow, If I were really determined to do so I could. How? >From the list of things Willie and Steve gave me of what could be made from snow and our discussion of living in Alaska. I found several ways I could process or repackage snow to sell to Eskimos.

Let just say I was determined to sell Eskimos snow. The first thing I would need to do is talk with some Eskimos to find out what their needs and wants are. Then all I would need to do is show them how my snow-based product is just what will satisfy their needs and desires.

So remember ask questions, satisfy needs and desires, and be determined. And soon people will be saying you can sell snow to Eskimos.

David Hallum is a publisher and entrepreneur. His latest business is "The eBook Catalog" this catalog is a joint venture between publishers worldwide. David has united these publishers to bring you their best ebooks. To get a free copy of this catalog go to: http://theebookcatalog.com