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Bijoy Goswami Interview
I read an amazing book recently called the Human Fabric. It resonated so strongly with me that I just had to find and speak to the author himself, Bijoy Goswami.
Though it is a rare priviledge to speak to an author that has a dramatic effect...
Business Innovation – Improvisation
One of the most valuable fields of experience and one that creativity and innovation leaders should engage in – especially business leaders - is improvisation. Many of the skills of improvisation apply directly to idea generation:
...
Develop a Successful Business Foundation Second to None
Looking to start a new business? Starting a new business can be
a complex, exciting time. There are many aspects to explore.
Consider this startling statistic approximately 97% of small
businesses fail or under perform. There are certain areas...
Profit From On-line Self-Surveys
----------------------------------------------------------- Permission is granted for the article below to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
Stimulate Creativity and Learning
What does cultivating creativity add to the workplace and your business? The benefits are huge but are often underestimated by most people. Companies who wish to progress quickly and stay ahead need to stimulate creativity and learning among their...
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Low or No Cost Ways to Market Your Cleaning Business
It doesn't matter what a fantastic service your cleaning
business provides if no one knows that you exist. If you are
clever and motivated there are numerous ways to promote your
business that don't have to cost a bundle. Here are just a few:
* Always be prepared with an "elevator speech". When you meet
new people be ready to talk about your cleaning business and its
USP (unique selling proposition). Talk about the benefits you
offer as opposed to the services you provide. Let people know
how your services can solve their problems.
* Set networking goals. When attending events, workshops or
meetings, don't sit by people you know. The point is to meet new
people. Make a goal of handing out five business cards. If you
want to be interesting, be interested in others; get their
business cards and ask questions about their business.
* Joining groups is another way to promote your cleaning
business. Every community has numerous organizations, such as a
chamber of commerce, Rotary, BNI (Business Network
International), that are excellent places to meet people and
talk about what you do. But don't join if you are not going to
participate. Simply being on a group's mailing list will not
generate sales or interest in your business.
* A great way to meet people is to volunteer in your community.
Other volunteers will generally ask what you do. Wearing a shirt
with your business name will be a reminder of the services you
provide.
* Teach a class through the local community education program.
Community education programs attract people throughout your
local service area. It will help you make contacts and also
establish you as an expert in your field.
* Ask people for referrals. There is nothing wrong with asking
your current customers if they know of others who can use your
services. In turn, you
should be interested in their company and
be sure to promote them when the appropriate situation arises.
* Look for joint ventures and team up with a business that
compliments yours. As a cleaning company you may want to work
with a real estate agent, rental agency or apartment complex.
* Write a press release announcing your new business, employee
promotions, or attendance at industry events or conferences.
Most newspapers have a business section and they are always
looking for stories on local businesses.
* Direct mail campaigns can be effective as they can be targeted
to a specific group. However, they can be expensive and you may
need to do repeat mailings before someone will contact you.
Start out by using postcards or web cards to let people know
about your business, and then follow up with a phone call.
* Do you send e-mail? Make sure to include a signature line on
your e-mail that includes your business name, website (if you
have one) and a line or two about your business.
* Establish a website presence. Today people surf the web for
information on almost all the products and services they buy.
You can post a tremendous amount of information about your
services, background and expertise on a website.
To effectively market your business requires some time and
creativity, but it doesn't mean you need to spend a lot of
money. Put your best foot forward by using the above tips and
then adjust your marketing plan as your business grows.
About the author:
Steve Hanson is co-founding member of The Janitorial Store (TM),
an online community for owners and managers of cleaning
companies who want to build a more profitable and successful
cleaning business. Sign up for Trash Talk: Tip of the Week at
http://www.TheJanitorialStore.com and receive a Free Gift!
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| Creativity - Wikipedia, the free encyclopedia |
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| members.optusnet.com.au |
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| The 6 Myths Of Creativity |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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