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3 Simple Steps To Solving Problems
You can move beyond your stuck states by contemplating all the
possible consequences of your own particular situation.
What is it that you want to work in your life?
What inner obstacles prevent you from achieving the...
Capital Solutions: Productive Alternatives to Spending
It's been a little over two months since the terror attacks of 9/11, and it still feels a little surreal. Even with the U.S. forces doing as well as they are in Afghanistan, there is still a sense of sadness and insecurity, and this has affected our...
Get Rid Of The Clutter
You really can have a successful business and a great life. Often we get caught up in growing our business or climbing the corporate ladder that we put our personal lives on hold. Rather than filling up your calendar with work, organizations,...
How An Executive Can Spot Creative Potential in Others
One of the most important responsibilities any executive must
handle is seeing that his company gets "the most" from its
workers. This is particularly so when it comes to creativeness-
the production of the ideas upon which the company is...
The Work-At-Home Dream: Telecommuting vs. the Home Based Business
Working from home isn't just a passing fad; it's a growing trend that gets stronger each year. Unfortunately, many people only have a vague notion of "working at home"; they've been flooded with "get rich quick" and "be your own boss!" ads and just...
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Maximize Your Website Traffic: Basic Concepts
So you've built your website. Now, what will you do to attract
traffic? You can use any number of possible strategies from
search engine optimization to writing articles, from issuing
press releases to creating joint ventures, to name just a few.
But, for now, let's start with the basics. What do concepts like
search engine optimization, traffic generation, traffic
conversion, affiliate marketing, email marketing and joint
venture marketing mean? What impact will they have on maximizing
your website traffic? Here are some basics to get you started.
Search Engine Optimization
Search engine optimization is all about writing text within your
website that is not only easy to read and understand, but also
which is highly attractive to internet search engines. Key words
or phrases are basically popular search terms that internet
surfers will input to a search engine like Google or Yahoo. Key
words are important to your search engine ranking. Your mission
is to figure out what those words are so that you can use them
within your website text. These key words can be used in titles,
subtitles, descriptions and even in the meta tags within your
website.
Traffic Generation
Traffic generation is all about getting people to your website.
Nothing can happen until they arrive at your doorstep. You can
cultivate traffic by doing any number of things - announcing
your website on radio or television, trading links with others,
writing and issuing press releases, writing articles which
include an information-filled byline, and engaging in joint
ventures. There are many other things you can do including
something as simple as including a mention of your website in
your email address. All of these strategies and many others will
serve the purpose of directing people to your website. But,
that's only the first step. It isn't enough to just generate web
traffic, you need to convert it.
Traffic Conversion
Traffic Conversion is the other part of the equation. First you
need to generate traffic - you need to drive traffic to your
website. Next you need to start building a relationship with the
visitor. People like to do business with folks they know, like,
and trust. Granted, there will always be those visitors who buy
right away, but for the majority, you will need to be in it for
the long haul. You will need to educate them about who you are
and what you do. Traffic conversion is all about convincing
visitors to take a desired action. You might want them to sign
up for your newsletter or to download one of your articles or a
special report. Or, you might want them to buy a product or
service. Each event is an opportunity to convert visitors to
take some sort of action. There are specific website tracking
tools that can be used to measure and track these results. You
may have heard the term conversion rate. In simplest terms, it
is the number of visitors who take a defined action (like
signing up for a newsletter), divided by the total number
of
visitors.
Affiliate Marketing
Affiliate marketing is all about working with others to generate
revenue. It's like having your own private, commission-only
sales force. An affiliate is someone who agrees to promote the
products and services of someone else in exchange for some
compensation, a percentage of the total sale. It requires very
little effort on your part except for setting up a system (there
are many automated, easy-to-install programs to purchase) and
writing the checks for any sales that are made. It's a great way
to earn passive revenue. Affiliate marketing is an effective
strategy to reach others outside of your normal, everyday
network, to generate traffic, and best of all, to convert that
traffic to paying customers.
Email Marketing
Email is still the best way to connect with others despite all
the restrictions now in place due to spamming laws. As the
lifeblood of marketing, it's one of the most effective ways to
convert new prospects into buying customers. Email campaigns are
a strategy to provide access points for your already opted-in
mailing list to make a purchase. It is one more step along the
way in creating a relationship while offering special incentives
or promotions to encourage commerce. By tying campaigns to
special holidays, seasons, or other events, you can generate
excitement around your products and services. The only caution
is to carefully plan your campaigns so as not to overwhelm your
precious and valuable list with too much email. As a suggestion,
don't plan more than one email campaign per month, including any
you might do with joint venture partners. Remember, your list
can always opt-out, so make sure that you always treat them well.
Joint Venture Marketing
Joint venture marketing is all about working with others. A
joint venture is when two or more people or businesses combine
forces to create an opportunity with hopes to bring increased
revenues to both. Joint ventures can be anything from promoting
products on each other's mail lists, to writing books or
articles together, or even producing programs that are delivered
through teleclasses or onsite seminars. The opportunities are
only limited by one's creativity and willingness to work with
someone else. As with anything, two heads are better than one.
Working together allows you to bring your best skills and
talents forward. Partnering with someone who has strengths where
you might have weaknesses and vice versa, you can create a
synergistic environment where you can accomplish more with a lot
less efforting. Take the time to network and get to know others.
A joint venture marketing opportunity might be just what it
takes to take your business to the next level of play.
About the author:
Tara Kachaturoff is a Certified Guerrilla Marketing Coach. She
can be reached at info"at"virtualleverage.com. For more
information about driving website traffic to your site, visit www.webtrafficessentials.com<
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| Creativity - Wikipedia, the free encyclopedia |
| Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
| en.wikipedia.org |
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| Creativity For Life |
| An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
| www.creativityforlife.com |
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| AdCritic.com: Commercial Ads |
| FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
| www.adcritic.com |
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| National Curriculum in Action - Creativity - |
| Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
| www.ncaction.org.uk |
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| Ten Steps for Boosting Your Creativity |
| Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
| www.jpb.com |
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| Category:Creativity Techniques - Mycoted |
| This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
| www.mycoted.com |
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| Creativity at Work: The interplay of business, art and science |
| A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
| www.creativityatwork.com |
|
| Crayola Creativity Central |
| Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
| www.crayola.com |
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| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
| del.icio.us |
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| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
|
| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
|
| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
| www.wisdomquotes.com |
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| Ideas by Creativity Pool |
| A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
| www.creativitypool.com |
|
| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
| www.quantumbooks.com |
|
| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
|
| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
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| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
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| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
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| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
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| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
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