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Boosters & Drainers
Like huge anchors on cruise ships, other people can hold you down. Not intentionally, but their negativity impacts you. It’s hard to be winning at working when you’re anchored in place. It’s hard to see the next great idea and enthusiastically...
Creative People - A Great Testimonial is Worth 1000 Cold Calls
If you hate cold calling, and even if you don't, you should start capitalizing on the work you've already done.
So often we don't utilize one of the most persuasive selling components in our marketing materials - the words of our own clients. Many...
Do you want your own fully programmable ERP? - Part 1
Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.
Do you want your own...
How An Executive Can Spot Creative Potential in Others
Sir Jon Weaver has published many books on subjects ranging from generating ideas, to parrots to business creativity. Visit his site at http://www.BetterBusinessManagement.com
One of the most important responsibilities any...
Overwhelmed by the Daily Deluge of E-mail?
Copyright 2005 Kinesis, Inc.
Part of being an effective marketer is being an effective time
manager. The little time suckers in our workday can collectively
add up to a LOT of time taken away from our core functions and
billable work. One of...
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Naming Your Local Business
Pothole Pictures: Normally this name wouldn't create a positive
image for a movie theater. But in Shelburne Falls,
Massachusetts, where glacial potholes in the Deerfield River
running through the village are a cherished part of the
landscape, the name works well.
When naming a business whose geographical reach and clientele
are mainly local, you can use nicknames, regional or city lore,
local in-jokes and historical references that might be lost on
outsiders. Subliminally, these kinds of names drive home the
message, "We're rooted in your community."
Besides features of the landscape, consider these sources of
inspiration:
* City nicknames. Some residents of Northampton, Massachusetts
affectionately refer to it as "Noho," so a local studio calls
itself Noho Yoga. Happy Valley Gifts in nearby Amherst also
plays off a local nickname.
* Historical references. Paradise Copies, Paradise Spa and
Paradise Taxi all refer to the locally well-known fact that in
1851, Swedish singer Jenny Lind pronounced Northampton "the
Paradise of America." Likewise, residents understand that the
Calvin Theater pays homage to Calvin Coolidge, who before
becoming U.S. president served as mayor of Northampton.
* Archaic names. Geographical names no longer in use may have
the same sort of cachet for locals in the know. Norwottuck
Realty Company and Nonotuck Community School both make reference
to Native American names for what is now Northampton.
*
Local in-jokes. Upingil Farm in Gill, Massachusetts
"humorously describes its location perfectly for those of us who
live here," a colleague tells me. "I'm sure the owner of the
farm has been referred to as 'Mr. Upingil' by outsiders who
don't understand the pun in the farm's name."
Homegrown industries and the mascots for high school and college
athletic teams in the area can also inspire business names with
a local aura.
What about locally inspired names for companies doing business
nationally or internationally? In most cases, such a name won't
register meaningfully at a distance. It won't hurt but won't
help the business, either. At worst, such a name can backfire.
For instance, Nobscot Corporation is named after an Algonquin
Indian word meaning "rocky place," and alludes to a hamlet in
Massachusetts frequented by author Henry David Thoreau. Nobscot
comes across respectably in the U.S. but evokes snickers in
England, where "nob" is slang for a private part of the male
anatomy.
Use my examples from Massachusetts to spark insights and ideas
for your own locale if you have a local business to name!
About the author:
Marcia Yudkin is the author of 6 Steps to Free Publicity and ten
other books hailed for outstanding creativity. Find out more
about her new discount naming company, Named At Last, which
brainstorms new company names, new product names, tag lines and
more for cost-conscious organizations, at
http://www.NamedAtLast.com .
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Creativity - Wikipedia, the free encyclopedia |
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
en.wikipedia.org |
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Creativity For Life |
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
www.creativityforlife.com |
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AdCritic.com: Commercial Ads |
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
www.adcritic.com |
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National Curriculum in Action - Creativity - |
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
www.ncaction.org.uk |
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Ten Steps for Boosting Your Creativity |
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
www.jpb.com |
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Category:Creativity Techniques - Mycoted |
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
www.mycoted.com |
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Creativity at Work: The interplay of business, art and science |
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
www.creativityatwork.com |
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Crayola Creativity Central |
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
www.crayola.com |
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Pages tagged with "creativity" on del.icio.us |
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
del.icio.us |
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Creativity Web - Resources for Creativity and Innovation |
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
members.optusnet.com.au |
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gapingvoid: "cartoons drawn on the back of business cards": how to ... |
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
www.gapingvoid.com |
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Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
www.wisdomquotes.com |
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Ideas by Creativity Pool |
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
www.creativitypool.com |
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CREATIVITY |
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
www.quantumbooks.com |
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Creativity Tools, Creative Solutions & Creative Problem Solving ... |
This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
www.mindtools.com |
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The 6 Myths Of Creativity |
A new study will change how you generate ideas and decide who's really creative in your company. |
www.fastcompany.com |
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CreativeClass.org |
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
www.creativeclass.org |
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TIP: Concepts |
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
tip.psychology.org |
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American Creativity Association (ACA) |
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
www.amcreativityassoc.org |
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CREAX - Portal for creativity and innovation |
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
www.creax.net |
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