|
|
|
Creative People - What to Say When Asked About Your Fees
A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her.
Kirstin,
"I never know what to...
Creativity, Innovation and Market Performance
In the broadest terms, strategy is about growth. Decision makers are constantly looking for growth, in fact, in listed firms, shareholders demand it and at ever increasing rates.
Creativity can be defined as problem identification and...
Creativity Management – Measurement, benchmarking and Improvement
Contrary to common perception, creativity can be made tangible, measurable and useable. In terms of measurement, benchmarking and improvement, the first step is to decide on definitions, the second is to decide on methods of measurement and finally,...
Dispel The Myths And Find Success
The internet has literally redefined the lifestyles of every man woman and child on the planet. With a mouse and a modem you can find love, pay bills, do your homework, and shop til you drop. The world is at your fingertips. With all of the...
The Couch Potato Critic
---------------------------------------------------------- Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
|
|
| |
|
|
|
|
|
|
Promoting Business on CD (Pt. 2)
"Promoting Business on CD (Pt. 2)"
Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see' your business.
In Part 1, we introduced the idea of promoting your business by taking your sales information, as well as various other elements of your business, and distributing it in one neat package.the compact disc, or as it is commonly referred to.the CD. We also used the industry of Cosmetology as an example, citing seven key and vital elements we introduced for consideration.
This is vital information that you need in order to provide your customers with any updates to your products, services, prices or any other changes that might occur. And, speaking of the provision of updates, you should also consider starting a newsletter for this purpose as well if you have not yet done so.
Again, you also want to be sure your CD contains as much vital information for people who don't have online access although, practically anyone with a computer these days, also has access.
This aspect of promotion could serve to either offset and eliminate any print, radio or television advertisement costs you currently have, or serve to complement them. Your overall production costs (bulk rate price and time spent copying files) on the compact disc will probably be between $.30 and $.40 per unit.
If you distribute, say, 1000 info CDs at a cost of $400, and gain merely 10% (100) new customers, I believe you will find that the $400 will be a very wise and worthwhile investment, not to mention that you can continue and/or repeat the process as often as you wished.
And, if you happen to reside in a small rural area, you could experience great results by simply distributing
your CD information countywide, or regionally.
Again, this promotional analogy is applicable to, virtually, any business. Further examples include:
1. Auto dealerships working with car parts suppliers, or vice versa.
2. Lawn services working with lawn mower repair shops, or vice versa.
3. How about photography services including their CD of info in their yearly school/student packages?
4. Even in an agricultural community, feed stores could include a CD of their info in farmers' purchases.
5. Why not even go a couple of steps farther by placing audio files or, perhaps, even video files on the CD as well?
Your audio could include your voiceover giving a welcome to the prospect at the beginning, and serve as a direction to the various business elements on your disc. Likewise, your video could integrate animated video for an even more pleasing experience for your prospective client.
As I stated previously, virtually, everyone, in all areas of your community has a computer and/or the availability of online access through friends, relatives, area schools, libraries, etc. And, the creativity of any part of the promotional CD is only limited by your imagination.
So, why not truly give some serious thought to bringing the marketing and promotion of your business into the 21st Century? At the very least, your promotion via CD should certainly get you noticed far above your area competition.
Copyright © 2002 Kenny Love Enterprises All Rights Reserved
About the Author
Kenny Love owns and manages Kenny Love Enterprises, a self-improvement cybercenter. He also publishes "The Tipster," a unique proactive self-improvement newsletter. Read the premier issue at http://www.kennylove.net/march02.html. Also, get 2 FREE informational gifts, just for subscribing.
|
|
|
|
|
| Creativity - Wikipedia, the free encyclopedia |
| Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ... |
| en.wikipedia.org |
|
| Creativity For Life |
| An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life. |
| www.creativityforlife.com |
|
| AdCritic.com: Commercial Ads |
| FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ... |
| www.adcritic.com |
|
| National Curriculum in Action - Creativity - |
| Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ... |
| www.ncaction.org.uk |
|
| Ten Steps for Boosting Your Creativity |
| Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ... |
| www.jpb.com |
|
| Category:Creativity Techniques - Mycoted |
| This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ... |
| www.mycoted.com |
|
| Creativity at Work: The interplay of business, art and science |
| A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ... |
| www.creativityatwork.com |
|
| Crayola Creativity Central |
| Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ... |
| www.crayola.com |
|
| Pages tagged with "creativity" on del.icio.us |
| All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ... |
| del.icio.us |
|
| Creativity Web - Resources for Creativity and Innovation |
| Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ... |
| members.optusnet.com.au |
|
| gapingvoid: "cartoons drawn on the back of business cards": how to ... |
| So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ... |
| www.gapingvoid.com |
|
| Creativity Quotes | Creativity Quotations | Creativity Sayings ... |
| Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ... |
| www.wisdomquotes.com |
|
| Ideas by Creativity Pool |
| A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life. |
| www.creativitypool.com |
|
| CREATIVITY |
| Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ... |
| www.quantumbooks.com |
|
| Creativity Tools, Creative Solutions & Creative Problem Solving ... |
| This page explains a wide range of techniques which can help you generate creative solutions to your problems. |
| www.mindtools.com |
|
| The 6 Myths Of Creativity |
| A new study will change how you generate ideas and decide who's really creative in your company. |
| www.fastcompany.com |
|
| CreativeClass.org |
| Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development. |
| www.creativeclass.org |
|
| TIP: Concepts |
| The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ... |
| tip.psychology.org |
|
| American Creativity Association (ACA) |
| An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ... |
| www.amcreativityassoc.org |
|
| CREAX - Portal for creativity and innovation |
| A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience. |
| www.creax.net |
|
|