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Creative People - The "Industry Standard" for Fee Setting is Hurting You
If you are having difficulty knowing what to charge, then check out your competition and find out what they're doing. Find out if they post prices or fees on their website or if they have "packages" or deals. Do they have payment options? While you...
Innovation Management – does the idea fit with the firm?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea...
Start a Cake Decorating Business for Fun & Profit
Start a cake decorating business if you are looking for something different in the line of home based businesses. Do you have time and creativity? Cake decorating allows you flexible time and the freedom to be artistic in a consumer filled field. ...
Success Is a Choice ©
"You're as successful as you want to be." Just try and throw this statement out at your next networking function or family gathering and watch the sparks fly. Emotions may flare up, yet it will not discount the validity of this statement. To...
What Sort of Training is Most Effective?
Organisations are turning more and more to external training companies to develop the 'soft' skills of their staff. With so much expertise available what do people need to look for to get the best from the training they buy in? At Impact...
 
PubliCity Outside Your City: Outsourcing For More Affordable PR Services

We all know that the Internet has taken away geographic boundaries in the
business world. The accessibility and expansiveness of the Internet allows
the entrepreneur/business owner anywhere in North America to search outside
his local yellow pages for the best and most affordable services available.
This is especially true when it comes to finding PR/publicity services for
your business. What it boils down to
is . the Inter'net can mean a 'net savings in your publicity budget.

A few months back, I got an email from a California client who discovered
that the local part-time freelance publicity specialist he had hired was
charging three times the amount I charge and providing half the services I
offered. Because of that, the client hired me to work with the freelancer in
heading up this nationwide campaign launch. The freelancer told me that
because of West coast cost of living/overhead, he was forced to charge the
higher fees -- surprisingly, he was one of the cheapest publicity pros in
that area! I have heard stories like this time and time again from clients
who hit the 'net in search of a cheaper alternative to PR services listed in
their local directory.

That fact was drilled home to me even more when I recently took a detailed
look at my portfolio of clients. I was surprised to learn that over the last
few years more than 40% of my clients for my Midwest-based PR business have
come from the West coast, another 25% from the East coast and 10% from
Canada. A quick e-mail polling of clients revealed the same story over and
over. They simply found it hard to locate professional, affordable PR
services in their area, so they turned to the Internet to find it.

Frankly, for publicity campaigns restricted to your city/region, I recommend
going with a local PR specialist/firm. They typically know the local media
market best and have solid media contacts there. But for a national or
industry rade specific publicity campaign for your product/business,
explore the possibility of hiring a PR individual or team outside your
geographic area -- especially if your product has nationwide appeal. One
client remarked that he liked how our campaign brought a Midwest feel to his
East coast-based business and helped him open up potential new business
avenues. Another client said he looked to outsource to a small to mid-sized
city PR business because, as he put it, "No matter the size of the office,
West coast PR firms seemed very plastic and glitzy, while the East coast
firms seemed to be too


hectic, almost frantic." That may indeed be a huge
generalization on his part, because I'm certain there are wonderfully
professional PR businesses in almost every city.

Be advised -- mechanically, most PR agencies do basically the same thing.
Sure each firm/office/freelancer has their strong points. The major
difference lies with the respective creativity, ingenuity and
professionalism of the PR individual or staff.
Don't take this to mean that "cheaper is better" - there is certainly
something to be said for the phrase "you get what you pay for". Just don't
pay three, four or even ten times as much to get you the same amount of
quality. Look for a firm that can give you an entire campaign from start to
finish -- release/kit, media market research, media contacts, large-scale
media distribution, media tracking/clipping -- not just a $100 - $500
release distribution.

Take to the 'net and see what you can find. Above all, ask for references,
writing samples, publicity placement history -- where they have generated
publicity for past clients. Make sure they are technologically advanced
enough to get timely, high-quality publicity information to media outlets
all over the nation that benefits your business. Look for a PR service with
a broad range of media contacts in multiple formats (print, broadcast &
Internet) and strong media tracking capabilities. Some PR pros promise to
pitch your campaign to hundreds of magazines and newspapers when your
strongest media market may be in radio/TV shows & newscasts -- or vice
versa.

I am not reinventing the PR wheel here, I am simply saying that when it
comes to generating publicity for your business/website/venture/invention,
the best match for you may not be in the big glass building in your city's
downtown. Big firms in big cities most often mean big fees and not
necessarily big quality.

Bottom line -- the Internet is giving entrepreneurs of all types the
opportunity to afford publicity -- publicity from outside your city.

Todd F. Brabender
Spread The News Public Relations
Generating publicity/media exposure for innovative businesses, products,
inventions & experts.
http://www.SpreadTheNewsPR.com
info@SpreadTheNewsPR.com


About the Author

Todd Brabender is the President of
Spread The News Public Relations, Inc. His business specializes in generating publicity/media exposure for innovative businesses, products,
inventions & experts.
http://www.SpreadTheNewsPR.com
info@SpreadTheNewsPR.com

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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