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Creativity Management – Collaboration NOT Competition
Creativity and Innovation are often used interchangeably. From the above we can see that the two are separate and distinct. That is perhaps why the place of competition in the field of creativity and innovation is often misquoted: ...
How to Handle Questions about How Much You Charge
A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her. Kirstin, "I never know...
It's Not What You Think
My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving “under the surface” of what is going on. That deeper sense of perceiving allows the emergence of what I call the Engaging...
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We have all heard about the “Silicon Valley” miracle. Not long ago, Silicon Valley found itself at the centre of the world, a job- and money-making machine fueled by the popularity of the Internet and technological innovation. Those days are a...
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SEO Writing Strategies for Graphic-Oriented Sites

by Karon Thackston © 2003
http://www.copywritingcourse.com

As a copywriter, I’d love to tell you that every site on the Web needs tons of copy. However, the simple truth is not all do. Many sites simply produce better sales when they use more graphics than words. Since search engines are hungry for words you simply have to use copy if you plan to get ranked high. Quite a dilemma, isn’t it?

So what do you do if you’re a graphic designer, if you sell jewelry, or if you have another site that needs more pictures than copy? Don’t despair. There are some strategies that can help you reach a happy medium satisfying both your visitors and the engines.

1. Use Descriptions - Place keyworded descriptions under each graphic on your pages. Just a sentence or two for each one can add up and give you enough room to achieve good keyword saturation.

2. Break the Copy Into Sections - Instead of having all 250-350 words of copy in one place, break your copy into small sections. For example, place a headline and three sentences at the top of the page, a few words under your bottom navigation bar, and a short paragraph above your “Order Now” link. The engines will find the words regardless of where on the page they are, but your visitors won’t be overwhelmed by seeing all the copy in one place.

3. Don’t Neglect ALT Tags - Don’t abuse them, either! ALT tags (technically known as image alt attributes) are designed to give short descriptions of graphics on your page. They are read to those who can’t see well (when they use special text-to-speech software). Abusing ALT tags by stuffing them full of arbitrary keywords or extremely long descriptions is frowned upon by the engines. However, feel free to assign a short keyword phrase that describes each graphic you


have.

4. Go Below the Fold - Copy can always be placed “below the fold.” This term is used to describe the section of your index page that is not visible when the page first loads. In order to see it, the visitor would have to scroll vertically. If you’ve designed your index page to be fully visible without scrolling, consider using the space below the design to insert your copy.

5. Use the Sidebar - If your site design uses a sidebar for the navigation links, use the empty space for short bits of copy. Even the statement “Order ________ Now” will give you one more instance of keyword placement.

6. Create Bulleted Lists - Many people don’t perceive lists as copy. For this reason, you can use bulleted lists (or numbered lists) where traditional “sentence” copy wouldn’t work. Tip: Instead of creating a list that reads:

We meet all your ____ needs by:

·offering the lowest price.
·providing first-rate service.
·shipping your order in just 24 hours.

Create a list that reads like this:

At ABC Company, we offer you:

·the lowest price on ______.
·first-rate service. Ask us any questions you have about ____.
·shipping of your _____ in just 24 hours.

See the difference? More keywords in the same amount of copy.

If you use a little creativity, you can get enough keyword saturation in your copy without it cluttering up your site. This is sure to please both the search engines and your site visitors.


About the Author

Copy not getting results? Let Karon write targeted, SEO copy for you. Visit her site at http://www.marketingwords.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.marketingwords.com/ezine.html

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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