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Informative Articles

Dealing with A Bad Client
A client with a creative business called me one day and asked the following question. It's a question I get asked frequently, so rather than write an entire article, I decided just to tell you exactly what I told her. Q: Kirstin -- Do you...
How to Take Your Stalled Projects to the Finish Line
Q. I have several projects going at once -- but I never seem to finish them! I'm pulled in so many different directions -- and I end up with nothing to show for my efforts! A. While you're in a creative mode, you're most likely to be swamped...
Innovation Management – does the idea fit with the firm?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are distinct processes that enhance problem identification and idea...
Team Success with “Innies”: Why You Want Them on Your Team and How to Help Them Excel
Everyone knows, works or lives with “innies.” Who are they and what can they do for your team? Let’s find out! “Innies” are those quiet, reserved folks who take time to think before they comment. You will find that they adore being by themselves,...
The Magic Word
This magic word has helped thousands, no, more like millions of people achieve success in one form or another throughout history. It makes sense, once you know the word. Thomas Edison's name would not be written in the history books had he not...
 
Simple Steps to Increase Your Sales by up to 400%

Wouldn't it be just fantastic to be able to offer your
website visitors exactly what they wanted each and every
time?

One of the greatest selling myths is that you only have one
product to sell. Even if you have an entire range of
products or services or packages – the illusion is still
singular.

That however, is not the case. One product or package can
easily be turned around to represent over half a dozen
products just by utilizing a little creativity.

Let me explain….

Let's say that on your site you advertise an accommodation
weekend holiday package for the Friday and Saturday nights.
(You might be tempted to think, “I sell accommodation,
people either want it or they don't”).

That's great for the 3 out of 10 visitors who want to take
a quick holiday weekend, but not for the seven others.
Using creativity and by placing additional pages on your
site targeting the other visitors you could easily increase
your bookings rate by as much as 300 – 400%.

How about offering a Corporate Retreat package? It's the
same deal, but maybe with a slightly different hamper –
whatever, it's greatly accepted by busy business people
looking for that nice relaxing weekend.

What about a Family Fiesta! Same deal once again but offer
a movie pass for the kids or tickets to a local tourist
attraction.

Parents Pleasure Weekend? Free Babysitting.

Students Study Retreat – Free Internet access.

Wine Lovers Diary – Free bus to local wineries….

See where this goes, it's always the same package, and your
goal is to fill beds – all you need to do is add that extra
something special.

The key to success here is to offer a completely separate
page on your website that targets the marketplace your
potential customer is in. If that means having ten pages
offering the same deal to ten different


types of people
(but with different incentive), great – go for it.

The only thing that stops you is your imagination.

And as a final guideline, when you set out each page make
sure that both the sales copy and the search engine
functionality are also focused towards the individuals
target market niche.

That simply means use words that they understand, put
forward the benefits that they want to read about. Make
sure that the description meta tag is optimized so they
read what they want before they click to you on a search.

Make sure the headline grabs them by the neck and reels
them in. Also be sure to offer them a “value added”
incentive – never a discount. Plus, make sure that you ASK
THEM to book with you.

It's really that easy.

Paul Barrs

P.S. This is probably the shortest article I've ever
written before, but there isn't really too much to say.
You've got to learn to be creative.

This past week I received by mail an offer to subscribe to
a very well known business magazine. I'm still very tempted
to order that subscription even though I've never read the
magazine before in my life.

Why?

Because they are offering a FREE sports watch with every
new subscription!

The thing is, I don't need a watch – I've got a beautiful
$1000 gold watch sitting on my wrist right now – but I
still want to order the subscription.

Why?

Because I WANT that FREE watch!

About the Author

Want to work from Home? There are less than half a dozen free online ezines that will be worth your time. One of those is Paul Barrs's Home Business Gold. Each week Paul publishes top articles and product reviews along with incredible audio seminar tutorials. This is highly unique content and is guaranteed to help you make more money. Check it out and subscribe now at http://www.paulbarrs.com

 

Creativity - Wikipedia, the free encyclopedia
Creativity (or creativeness) is a mental process involving the generation of ... Wallas considered creativity to be a legacy of the evolutionary process, ...
en.wikipedia.org
 
Creativity For Life
An exploration of creativity in everyday life, with articles, quotes, reviews and other creative resources to awaken creativity in daily life.
www.creativityforlife.com
 
AdCritic.com: Commercial Ads
FROM CREATIVITY: Emerging Directors, Unite In the time it took to write this, three new directors popped up. Here are twenty to get acquainted with. ...
www.adcritic.com
 
National Curriculum in Action - Creativity -
Ordering Creativity packs: print and video materials. This website gives practical ideas on how to promote pupils' creative thinking and behaviour. ...
www.ncaction.org.uk
 
Ten Steps for Boosting Your Creativity
Experiments performed by the JPB Creative Laboratory show that watching TV causes your ... a weekly report on creativity, ideas, innovation and invention ...
www.jpb.com
 
Category:Creativity Techniques - Mycoted
This is a general category of Creativity and Innovation Techniques, ... I like to think of these creativity techniques as tools in a toolbox in much the ...
www.mycoted.com
 
Creativity at Work: The interplay of business, art and science
A resource for training and development in creativity and innovation in organizations. Has a newsletter, and some articles and essays by 'Corporate ...
www.creativityatwork.com
 
Crayola Creativity Central
Crayola Creativity Central offers kids arts and crafts ideas for rainy day fun. We also have coloring books and pages, art and craft projects, games, ...
www.crayola.com
 
Pages tagged with "creativity" on del.icio.us
All items tagged creativity ??? view popular ... Perspective for Creative Leaders · save this. by aromay to creativity business management ... 1 hour ago ...
del.icio.us
 
Creativity Web - Resources for Creativity and Innovation
Creativity Web Home Page Resources for Creativity and Innovation ... The Creative Process · Multiple Intelligences · Idea Recording · Your Creative Space ...
members.optusnet.com.au
 
gapingvoid: "cartoons drawn on the back of business cards": how to ...
So you want to be more creative, in art, in business, whatever. ... Companies that squelch creativity can no longer compete with companies that champion ...
www.gapingvoid.com
 
Creativity Quotes | Creativity Quotations | Creativity Sayings ...
Quotes on Creativity - part of a larger collection of Wisdom Quotes to challenge and inspire. Find Creativity quotations and links to quotes on other ...
www.wisdomquotes.com
 
Ideas by Creativity Pool
A free database with new ideas and possible inventions. Add your own, or bring an existing idea to life.
www.creativitypool.com
 
CREATIVITY
Creative problem solving depends on using the right tools, tricks, ... Search for the latest books on Creativity (or anything else) in the Quantum Books ...
www.quantumbooks.com
 
Creativity Tools, Creative Solutions & Creative Problem Solving ...
This page explains a wide range of techniques which can help you generate creative solutions to your problems.
www.mindtools.com
 
The 6 Myths Of Creativity
A new study will change how you generate ideas and decide who's really creative in your company.
www.fastcompany.com
 
CreativeClass.org
Richard Florida's "The Rise of the Creative Class" examines creativity and its effects on economic development.
www.creativeclass.org
 
TIP: Concepts
The relationship between creativity and intelligence has been always been a central concern of psychology ( Guilford , 1950). Much effort has been devoted ...
tip.psychology.org
 
American Creativity Association (ACA)
An incorporated non-profit organization promoting personal and professional creativity. Association membership is represented by four multidisciplinary ...
www.amcreativityassoc.org
 
CREAX - Portal for creativity and innovation
A resource for links on creativity and innovation on the web. A selection of 690 links is divided into 67 categories for the visitors convenience.
www.creax.net
 
 

 
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